Owner and operator of retail site.- Created ecommerce site via Shopify- Created products in 3 categories: canvas prints, poster prints, & phone cases- Wrote all product descriptions- Monitoring site analytics via GA4- Continuously working on SEO - updating meta descriptions, title pages, etc- Promoting site via organic social media posts on LinkedIn, Facebook and Instagram

Managing Paid User Acquisition Efforts.- To acquire Middle School and High School students for Online AI Tutor.- Directly managing Google Ads, Meta Ads and LinkedIn Ads. - Managing standard paid Google account and Google Grant Accounts. - Within Google Ads account launched Standard Search, YouTube, Remarketing and Performance Max campaigns, launched Facebook/Instagram campaigns and launched LinkedIn campaigns.- Collaborated with Dev team to manage Google Tag Manager, create ad accounts on TikTok, SnapChat, and NextDoor.- By end of March decreased CAC (Signup) by 46% while increasing Student Signup volume by 109%.

Responsible for Candidate User Acquisition to the Hired platform - Directly managed LinkedIn Ads, Google Ads and Reddit platforms (bid optimizations, ad copy, keyword research, determining audience size, campaign launches, etc)- Managed relationships with advertising vendors such as Recruitics, Hiplead and various content syndication/newsletter agencies- Reviewed performance from all channels to allocate budget- Common KPIs to determine success were Candidate Volume, CAC and Interview Rates- Determined ad channel budget requirements- Optimized quarterly budgets ranging from $45K to $1.5MAdditionally, worked on B2B campaigns- Google Ads and LinkedIn Ads campaign management- Worked with MetaData platform to optimize LinkedIn Ad campaigns- Worked with content syndication partners to launch ads- Common KPIs to determine success were Signup, MQL& SAL volume, along with cost pers for each metric

Responsible for managing relationships with multiple media partners to meet mobile app KPIs.- Giving direction to media partners to drive user acquisition efforts.Analyzing AppsFlyer data to meet company KPIs (Install volume, Retention Rates, Subscription Volume, etc).Working with creative team to develop image and video assets.Managing Unity Ads, SnapChat and Google Ads campaigns.Analyzing AppsFlyer install reports to identify app installation fraud.

Managing Google AdWords, Bing Ads, Apple Search Ads.Identifying data trends, creating and presenting reports to internal stake holders.Executing campaign initiatives (bid optimizations, ad copy writing, campaign launches, keyword research, etc).Strategizing the most effective ways to leverage the SEM channel to meet performance goals and scale.- Grew the SEM account from $350K/month to $650K/month while maintaining CPAs.Managed relationships with Google and Kenshoo reps.

- Managing Google AdWords and Bing Ads search accounts.- Working with POCs to develop goals and strategies ensuring account success.- Identifying data trends and presenting reports to clients and team members.- Executing campaign initiatives (bid adjustments, writing copy, new campaign launches, etc).

Responsible for managing PPC accounts.- Maintaining pacing for monthly account budgets for all Search and YouTube campaigns.- Analyzing data to optimize campaigns and determining account growth opportunities.- Identifying areas of conversion opportunity for more robust search accounts.- Testing ad copy, landing pages and audience segmentation.Planning end to end process of PPC campaign strategies and implementation.- Developing keyword strategies to maximize volume and balance performance objectives.- Determining budgets for PPC campaigns.- Creating conversion pixels for implementation by vendors.- Writing ad copy.- Presenting plans to clients for approval.- Upon approval, launching campaigns.Responsible for managing Facebook Paid Advertising.- Maintaining pacing for campaign budgets.- Identify and test interest targeting.- Identify and test demographic targeting.- Implemented a culture of testing and data based optimizations.Educating clients on basics of paid search advertising.Creating and delivering ad hoc performance reports.

Responsible for managing PPC Accounts.- Maintaining pacing for monthly account budgets for all Search, YouTube and GDN campaigns.- Meeting client CPA goals.- Analyzing data to optimize campaigns and determining account growth opportunities.Responsible for building and maintaining weekly reports for clients.- Primary contact for campaign performance analysis.Primary contact with some clients.- Developed weekly client call agendas.- Led calls to give account updates.Implemented testing initiatives for ad copy, landing pages, audience segmentation, new campaign types and testing new markets.

Account Associate duties with more emphasis on account management.Analyzing data to discover trends or areas of opportunity.Performing bid optimizations.Executing testing initiatives related to landing pages, ad creative, audience segmentation, etc.

Responsible for executing day-to-day account services tasks. Example of tasks performed: -Day-parting analysis -Hour of day analysis -Ad performance analysis -Writing Ad Copy -Negative Keyword Analysis -Negative Content Analysis -Uploading campaigns into AdWords Editor/Bing AdCenter.Responsible for compiling data and providing high level analysis for client reporting.Performing bid adjustments in Google Adwords for YouTube video ads.

Analyzing online advertising campaigns for B2B clients.Using Google Analytics to understand user behavior on client's website.Writing and delivering performance reports to team members for advertising effectiveness.Giving campaign status updates directly to clients on regular intervals.

Uploading and maintaining ads through Atlas DMT.Responsible for online traffic management and data reporting.Assisting in media buying tasks.Assisting in Analytics to provide actionable business insights.

Worked on various DoubleClick DSM, DFP & DFA projects including but not limited to:-Placing Insertion Orders for clients.-Optimizing ads by shifting impressions or changing delivery method.-Cancelling or suspending whole/partial orders.-Activating creatives.-Performed many Quality Assurance tasks.

Internet ResearchDevelop/Maintain Excel Contact List

Create marketing communications material.Placed and followed up on customer orders for heating units and parts.Data Entry.Filing.Assisted in shipping department.

-Placed in charge of office when Supervisor would leave for vacation.-Supervised order accuracy before shipment-Resolved customer order issues.-Inventory management.-Trained new employees.