Vimla Black Gupta Email & Phone Number

New York, Ny, Us

Wyomissing, Pennsylvania, Us

Carlsbad, California, Us

Carlsbad, California, Us

Carlsbad, California, Us

I co-founded a professional skincare brand incorporating biotech advancements (10 patents pending) into products that achieve clinical-level results, without the clinic. I steered market entry for a new beauty category, including market sizing, strategic planning and execution, commercialization, GTM strategy, brand building, and product architecture / mix. As the face of the brand, I am a fixture of the brand’s media and a featured guest on podcasts and conferences. I tap into multiple marketing channels to share our story and enrich the brand experience.• Helped secure $65M funding from VC and Private Investors.• Fast Company Award for Most Innovative New Company.• Launched the brand in 2022, expanding from DTC to retail and strategic partnerships. • Rolled out 30 products (and counting) — skincare, eyecare, lip products, peels. • Won awards for EVERY launched product — recognized by Vogue, Cosmo, Marie Claire, Elle, Ebony and more. • Built brand awareness and visibility through live brand events, virtual consults, personalized experiences and product education. • Established and grew team aligned on mission, values, and purpose to empower the consumer with premier products.• 1000+ earned media features — Marie Claire, Elle, Harper's, Harper’s Bazaar, Vogue, Byrdie, WWD and more.

New York, New York, Us

I led global marketing and commercial initiatives for Equinox’s fitness clubs and hotel, overseeing a 60-person team with 7 direct reports. I elevated omnichannel and member experience across multiple touchpoints.Driving business transformation, I restructured the marketing organization by focusing on consumers, digital and diversified global experience. I reinvigorated the brand by evolving equity and category expansion across digital, hospitality, travel, talent, media and fitness. I built digital / CRM capabilities and improved media effectiveness to drive the $1.1B brand. • Strengthened global brand — Consideration +6 pts / Recommendation +4 pts / Referral +3 pts. • Established and grew online presence. • 1st celebrity influencer partnership with Ciara in 2019. • Drove consumer acquisition and data strategy — Attraction +10pts / Retention +8pts / Media Performance +20%. • Propelled digital transformation — 30% to 70% Digital Spend Reallocation / +30% Leads YoY / App Engagement +5pts YoY / +30% Traffic YoY. • Managed strategy and content for EQX Fitness App — 50+ instructors, 100s of classes.• Led strategic brand development and creative for incubation and scaled growth of hospitality and talent management. • 1st luxury fitness hotel, global retreat, indoor running concept studio, and talent management business. • Equinox Hotel recognized on World By World’s 50 Best Hotels.• 1st global internal content agency, saving ~40% through shared services. Clients included Delta, American Express and Asics.

New York, Ny, Us

I envisioned and enacted global marketing strategies for $1B Bobbi Brown brand across 150+ countries. I drove global brand growth by 2pts across prestige makeup, skincare and fragrance categories. Evolved global digital strategy and tapped into younger consumer base by refreshing social media strategy.• Revitalized global branding and relevancy among women of all ages and ethnicities — Awareness +5 pts / Conversion +3 pts / Loyalty +2 pts.• >$1B global brand at retail by diversifying category (face, color skincare, fragrance). • Rolled out 3 new franchises and subcategories to deliver $100M in net sales.• Launched YouTube, Instagram, Pinterest and Twitter. • Introduced one of the first beauty channels on You Tube, I Love Makeup. Ranked #2 beauty brand ahead of Sephora.• #3 Genius Rating from L2 Digital Beauty IQ Index. • 7B Facebook and 1M Instagram followers. Expanded earned media value.

New York, Ny, Us

Recruited by Division Founder to lead the creation, innovation, development, incubation and Go To Market for newto the world brands and concepts.Key Achievements:• Led multi-function team of 50 across China, Korea, Japan, US in the entire ideation, creation, innovation,product development and launch of a new luxury Asian skincare brand combining Traditional ChineseMedicine and Western Dermatology. • Led marketing incubation of a new Indian luxury organic skincare brand in Europe and India. Positioned thebrand for unprecedented category growth, achieving the #5 Skincare position in India in CY’13.

Cincinnati, Ohio, Us

Responsible for Global strategic positioning and new product and category development for the $1BN Venus brand.Key Achievements:• Led the development of all innovation initiatives to grow the Venus Brand to $1BN by 2007.• Successfully introduced new Systems and Disposables effectively growing the franchise by 30% to $100MM.• Developed strategic and new product roadmap for future adjacent categories. Managed all aspects ofinnovation, concept, positioning, naming development leading a team of people including R&D. Validated

Cincinnati, Ohio, Us

Cincinnati, Ohio, Us

Cincinnati, Ohio, Us

Cincinnati, Ohio, Us

Cincinnati, Ohio, Us

Cincinnati, Ohio, Us

Founder and CEO for DTC online handbag retailer startup, BagEnvy featuring original handbag designs from artisans discovered around the world. Bagenvy.com voted "best new online retailer" by InStyle Magazine in 2002.

Master Of Business Administration - Mba, Marketing

Bachelor Of Arts - Ba, Spanish Language And Literature