Vimla Black Gupta Email and Phone Number
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𝗜𝗻𝗱𝘂𝘀𝘁𝗿𝘆-𝗟𝗲𝗮𝗱𝗶𝗻𝗴 𝗕𝗲𝗮𝘂𝘁𝘆 + 𝗪𝗲𝗹𝗹𝗻𝗲𝘀𝘀 𝗖𝗣𝗚 𝗘𝘅𝗲𝗰𝘂𝘁𝗶𝘃𝗲, 𝗘𝗻𝘁𝗿𝗲𝗽𝗿𝗲𝗻𝗲𝘂𝗿 + 𝗕𝗼𝗮𝗿𝗱 𝗠𝗲𝗺𝗯𝗲𝗿As a future-forward, highly adaptive executive, I combine global experience in omni-channel marketing, brand building, commercialization, innovation, and transformation with entrepreneurial spirit and excellent business / financial acumen to deliver market-winning growth: • Capture white space opportunity• Revitalize brands and businesses • Global Thought leader in Beauty + Wellness (Biotech, Longevity) I capture the attention of investors, consumers, and potential partners with arresting storytelling, speaking engagements, and media features. Highly authentic and empathetic, I speak to the heart of consumer concerns. A creative force with insights ahead of the curve, I rally teams and organizations behind prescient ideas that enable early adoption, market expansion and long-term product, brand and business success. — Select Highlights — 𝘗𝘪𝘰𝘯𝘦𝘦𝘳𝘦𝘥 𝘢 𝘴𝘦𝘳𝘪𝘦𝘴 𝘰𝘧 “𝘧𝘪𝘳𝘴𝘵𝘴” 𝘪𝘯 𝘴𝘵𝘢𝘳𝘵𝘶𝘱, 𝘦𝘴𝘵𝘢𝘣𝘭𝘪𝘴𝘩𝘦𝘥, 𝘢𝘯𝘥 𝘍500 𝘤𝘰𝘮𝘱𝘢𝘯𝘪𝘦𝘴.• Co-founded biotech skincare company catapulting the tech and a fledgling concept into a powerhouse, new-to-the-world brand, taking beauty and biotech the industries by storm (Ourself).• World’s First luxury fitness hotel, global retreat, indoor running concept studio and talent management business (Equinox)• First branded beauty experience in the beauty industry on YouTube, “I Love Makeup” (Estée Lauder's Bobbi Brown brand). • Spearheaded innovation with global brand launches, six-figure growth, #5 skincare position in India (Estee Lauder’s Idea Bank). • Innovated 4 new growth categories: 4 global markets, six-figure projections (P&G / Gillette). • Founded and scaled DTC online handbag retailer named InStyle’s “Best New Online Retailer” (BagEnvy.com). — Recent Awards — Most Influential Corporate Directors (Women Inc.) Most Influential CMOs (Forbes) 10 Most Innovative Companies In Beauty (Fast Company) 10+ Major Beauty Product Awards In 2 Yrs______________STRATEGIC PLANNING + EXECUTION • BRAND BUILDING • COMMERCIALIZATION • OMNICHANNEL MARKETING • CHANNEL / CATEGORY DEVELOPMENT • MARKET EXPANSION • ECOMMERCE • INNOVATION • TRANSFORMATION • GENERAL MANAGEMENT / P&L ______________Outside of my work, I am a wellness and fitness enthusiast!
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Executive Vice President InnovationColgate-PalmoliveNew York, Ny, Us
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Board MemberPenn National Gaming Jun 2021 - PresentWyomissing, Pennsylvania, Us -
Co-FounderOurself Jan 2021 - PresentCarlsbad, California, Us -
Chief Executive OfficerOurself Jun 2022 - Mar 2024Carlsbad, California, Us
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President, Co FounderOurself Jan 2021 - Jun 2022Carlsbad, California, UsI co-founded a professional skincare brand incorporating biotech advancements (10 patents pending) into products that achieve clinical-level results, without the clinic. I steered market entry for a new beauty category, including market sizing, strategic planning and execution, commercialization, GTM strategy, brand building, and product architecture / mix. As the face of the brand, I am a fixture of the brand’s media and a featured guest on podcasts and conferences. I tap into multiple marketing channels to share our story and enrich the brand experience.• Helped secure $65M funding from VC and Private Investors.• Fast Company Award for Most Innovative New Company.• Launched the brand in 2022, expanding from DTC to retail and strategic partnerships. • Rolled out 30 products (and counting) — skincare, eyecare, lip products, peels. • Won awards for EVERY launched product — recognized by Vogue, Cosmo, Marie Claire, Elle, Ebony and more. • Built brand awareness and visibility through live brand events, virtual consults, personalized experiences and product education. • Established and grew team aligned on mission, values, and purpose to empower the consumer with premier products.• 1000+ earned media features — Marie Claire, Elle, Harper's, Harper’s Bazaar, Vogue, Byrdie, WWD and more.
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Global Chief Marketing OfficerEquinox Dec 2017 - Dec 2019New York, New York, UsI led global marketing and commercial initiatives for Equinox’s fitness clubs and hotel, overseeing a 60-person team with 7 direct reports. I elevated omnichannel and member experience across multiple touchpoints.Driving business transformation, I restructured the marketing organization by focusing on consumers, digital and diversified global experience. I reinvigorated the brand by evolving equity and category expansion across digital, hospitality, travel, talent, media and fitness. I built digital / CRM capabilities and improved media effectiveness to drive the $1.1B brand. • Strengthened global brand — Consideration +6 pts / Recommendation +4 pts / Referral +3 pts. • Established and grew online presence. • 1st celebrity influencer partnership with Ciara in 2019. • Drove consumer acquisition and data strategy — Attraction +10pts / Retention +8pts / Media Performance +20%. • Propelled digital transformation — 30% to 70% Digital Spend Reallocation / +30% Leads YoY / App Engagement +5pts YoY / +30% Traffic YoY. • Managed strategy and content for EQX Fitness App — 50+ instructors, 100s of classes.• Led strategic brand development and creative for incubation and scaled growth of hospitality and talent management. • 1st luxury fitness hotel, global retreat, indoor running concept studio, and talent management business. • Equinox Hotel recognized on World By World’s 50 Best Hotels.• 1st global internal content agency, saving ~40% through shared services. Clients included Delta, American Express and Asics. -
Senior Vice President Global Marketing Bobbi Brown CosmeticsThe Estée Lauder Companies Inc. Sep 2013 - Dec 2017New York, Ny, UsI envisioned and enacted global marketing strategies for $1B Bobbi Brown brand across 150+ countries. I drove global brand growth by 2pts across prestige makeup, skincare and fragrance categories. Evolved global digital strategy and tapped into younger consumer base by refreshing social media strategy.• Revitalized global branding and relevancy among women of all ages and ethnicities — Awareness +5 pts / Conversion +3 pts / Loyalty +2 pts.• >$1B global brand at retail by diversifying category (face, color skincare, fragrance). • Rolled out 3 new franchises and subcategories to deliver $100M in net sales.• Launched YouTube, Instagram, Pinterest and Twitter. • Introduced one of the first beauty channels on You Tube, I Love Makeup. Ranked #2 beauty brand ahead of Sephora.• #3 Genius Rating from L2 Digital Beauty IQ Index. • 7B Facebook and 1M Instagram followers. Expanded earned media value. -
Vice President Estee Lauder Global Marketing Idea BankThe Estée Lauder Companies Inc. Feb 2008 - Aug 2013New York, Ny, UsRecruited by Division Founder to lead the creation, innovation, development, incubation and Go To Market for newto the world brands and concepts.Key Achievements:• Led multi-function team of 50 across China, Korea, Japan, US in the entire ideation, creation, innovation,product development and launch of a new luxury Asian skincare brand combining Traditional ChineseMedicine and Western Dermatology. • Led marketing incubation of a new Indian luxury organic skincare brand in Europe and India. Positioned thebrand for unprecedented category growth, achieving the #5 Skincare position in India in CY’13.
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Global Marketing Director Venus Razor And Personal Care ( Deodorant, Body Wash, Body Lotion)Procter And Gamble 2005 - 2007Cincinnati, Ohio, UsResponsible for Global strategic positioning and new product and category development for the $1BN Venus brand.Key Achievements:• Led the development of all innovation initiatives to grow the Venus Brand to $1BN by 2007.• Successfully introduced new Systems and Disposables effectively growing the franchise by 30% to $100MM.• Developed strategic and new product roadmap for future adjacent categories. Managed all aspects ofinnovation, concept, positioning, naming development leading a team of people including R&D. Validated -
Global Marketing Business Manager, Gillette Venus RazorProcter And Gamble Dec 2003 - Feb 2005Cincinnati, Ohio, Us
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Global Marketing Business Manager Oral B Cross Action ToothbrushProcter And Gamble Mar 2003 - Dec 2003Cincinnati, Ohio, Us
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Global Product Manager, Oral-B Cross Action ToothbrushProcter And Gamble Jan 2001 - Mar 2003Cincinnati, Ohio, Us
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Associate Brand Manager, Right Guard And Soft&Dri Deodorants,Procter And Gamble Jan 2000 - Jan 2001Cincinnati, Ohio, Us
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Associate Brand Manager, Trade Marketing Food TeamProcter And Gamble Jan 1999 - Jan 2000Cincinnati, Ohio, Us
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Assistant Brand Manager, Sensor For Women RazorsProcter And Gamble Sep 1997 - Jan 1999Cincinnati, Ohio, Us
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Founder And Ceo BagenvySelf-Employed Jan 2000 - Jan 2006Founder and CEO for DTC online handbag retailer startup, BagEnvy featuring original handbag designs from artisans discovered around the world. Bagenvy.com voted "best new online retailer" by InStyle Magazine in 2002.
Vimla Black Gupta Skills
Vimla Black Gupta Education Details
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Northwestern University - Kellogg School Of ManagementMarketing -
Duke UniversitySpanish Language And Literature
Frequently Asked Questions about Vimla Black Gupta
What company does Vimla Black Gupta work for?
Vimla Black Gupta works for Colgate-Palmolive
What is Vimla Black Gupta's role at the current company?
Vimla Black Gupta's current role is Executive Vice President Innovation.
What is Vimla Black Gupta's email address?
Vimla Black Gupta's email address is vi****@****nox.com
What is Vimla Black Gupta's direct phone number?
Vimla Black Gupta's direct phone number is +121278*****
What schools did Vimla Black Gupta attend?
Vimla Black Gupta attended Northwestern University - Kellogg School Of Management, Duke University.
What skills is Vimla Black Gupta known for?
Vimla Black Gupta has skills like Marketing Strategy, Marketing, Brand Management, Integrated Marketing, Consumer Products, Brand Development, Customer Insight, Digital Marketing, Advertising, Fmcg, Marketing Management, Strategy.
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