Steeline New Enterprises LLC (SNE) was established to cater for the growing and multifaceted needs of Sultanate of Oman’s construction industry. We represent world-class companies in the region. As a general trading company, we are pleased to provide a broad range of services, expanding them as needed to suit your needs. Our resourcefulness and vast network of suppliers, backed with our extensive experience has rendered us key players in our clients’ operations.

Entrusted with setting up & achieving individual division business targets through Sales / Business Development all over Oman. Drive growth by constant monitoring of fact base & maintaining constant touch with Key Customers. Implement & monitor the MSE-DeWalt sales management process in Oman with the objective of developing a customer base in Oman for Mustafa Sultan.

Responsible for Business Development in UAE and other GCC countries for Khansaheb (Specialists Division)Pursue and secure new revenue generation opportunities by leading a highly skilled business development team and analyzing the viability of potential business deals. Support the marketing team and contribute to the successful implementation of promotional activities. Develop and maintain professional relations with both new and existing clients, identify customer’s unique requirements, and deliver bespoke solutions. Conduct biddings and lead multimillion -dollar project s to successful completion. Promote customer engagement by collaborating with client for the delivery of optimal solutions at competitive prices, focusing on value engineering and smart engineering solutions.

Accountable for driving the overall direction and coordination of all operational excellence activities within the Organization. Lead the implementation of the strategic direction in the area of Sales management, Marketing Management and Channel Management in order to support efficiently the targets and initiatives as well as to ensure high level of customer satisfaction.Human Resource responsibility includes recruiting, developing people as well as executing a seamless succession planning.

Tasked with the implementation of the strategic marketing direction for Sultanate of Oman in order to support efficiently the organizational vision supporting the sales team to outperform targets and implement initiatives to build high level of customer satisfaction. During the tenure launched an integrated, multi-channel quarterly sales drive through Hilti Centre Day campaigns generating an incremental revenue of $150,000 and $293,000 by the first and the second edition of the two-day campaign. Stimulated company’s revenue by 20% and slashed overall obsolescence level by 12% through the development of focussed obsolescence management drive in coordination with the logistics team. Responsible to conduct marketing activities in terms of understanding the relevant market potential, creating awareness, delivering superior value proposition, promoting opportunity to purchase and evaluate and sustain loyalty while ensuring that Hilti maintains its brand position as a market leader in our industry. As Marketing Manager was responsible for recruiting, integrating and developing talents as well as proactively developing and executing a seamless succession planning.

Driving the overall direction and coordination of all sales activities for Oman market. Spearheaded the development of mid -market strategy reducing the dependency on mega projects thereby creating a sales sustainability for the organization, realizing an additional $2 million sales in the first year and growth of 18% and 35% in 2014 and 2015 respectively. Human resource responsibility included recruiting, integrating and developing talents as well as proactively developing and executing a seamless succession planning.

Responsible for the overall direction, co-ordination and control of all Marketing activities of the assigned product business units in terms of understanding the relevant markets, maximizing sales and margin maintaining position as a market leader in our industry, creating awareness, delivering superior value, promoting opportunity purchase and evaluating and sustaining loyalty.

Design and Technical solutions manager for both external and internal clients for Hilti Oman, work involved specification of Hilti engineering product viz., anchors, firestops and installation systems, presentation of engineering products to clients, consultants and contractors, training of sales force in typical engineering applications.

Involved in Site supervision, preparation of Bar Bending Schedules and documentation for Shadeed Steel Hotlink Project, Sohar.

Involved in inspecting the quality of mix proportions, preparation and scheduling of test for cube specimens.