Vina Chen Email & Phone Number

Taipei, Taiwan

▎Digital Marketing Consultant & BD | Assisted 30+ Brands• Collaborate with team members and provided holistic solutions for digital marketing. Specialise in brand strategy, social media and content marketing.• Formerly keynote speaker at Taipei eTrade Hub. Guided attendees on how to manage LINE OA effectively.• Identify opportunities with existing clients or new logos. Offer solutions and quotations based on their pain points or needs.▎Content Marketing | Social Media &… Show more ▎Digital Marketing Consultant & BD | Assisted 30+ Brands• Collaborate with team members and provided holistic solutions for digital marketing. Specialise in brand strategy, social media and content marketing.• Formerly keynote speaker at Taipei eTrade Hub. Guided attendees on how to manage LINE OA effectively.• Identify opportunities with existing clients or new logos. Offer solutions and quotations based on their pain points or needs.▎Content Marketing | Social Media & CRM• Plan and execute marketing calendars for Email, LINE OA and Facebook. Creating optimal content tailored to each platform’s features. Take advantage of algorithms and audience behaviour.▎Email Marketing Management | Achieved Monthly ROAS of 3-5 on Average• Develop email campaigns aligned with brand direction and select products to be featured.• Coordinate with brands' in-house marketers, discussing the visuals and copywriting style.• Continuously tracking the performance and optimise.• Proficient in using Martech tools: Mailjet, Mailchimp, Campaign Monitor, Optimonk, Iterable and Klaviyo etc.▎LINE OA Management | Achieved Top CVR and Revenue Across Online Channels• Develop a marketing blueprint for LINE OA. Including messaging, journeys, audience and tagging strategies to build a robust LINE CRM ecosystem. • Worked closely with brands on overall account management. Including campaign calendar and content creation.• Familiar with third-party LINE marketing tools (e.g. Crescendo Lab). Maximizing platform capabilities to reach brand marketing objectives.▎Team Management | Created SOPs and Guide the Team• Manage client portfolio and ensure consistent brand growth in marketing.• Develop SOPs to streamline tasks for team members.• Have regular 1:1 meetings to track team members' working progress and career development.• Provided structured training programs for new joiners. Show less

Taipei, Taiwan

Taipei City, Taiwan

• Familiar with Martech Platforms: Mailjet, Mailchimp, Campaign Monitor, Iterable, Optimonk etc.• On-boarding and partnering with customers, ensure that they’re up and running with their platform of choice and set up for success• Maintaining a consistent response and communication and ensuring customer’s expectations are well managed• Reviewing customer performance and providing a strong strategic plan that results in maximizing growth and ROI• Identify customer’s growth… Show more • Familiar with Martech Platforms: Mailjet, Mailchimp, Campaign Monitor, Iterable, Optimonk etc.• On-boarding and partnering with customers, ensure that they’re up and running with their platform of choice and set up for success• Maintaining a consistent response and communication and ensuring customer’s expectations are well managed• Reviewing customer performance and providing a strong strategic plan that results in maximizing growth and ROI• Identify customer’s growth opportunities throughout the subscription period and create and execute renewal/retention strategies as well as identifying upsell and cross sell opportunities• Driving & managing customer success activities + outcomes in the Taiwan market• Identifying opportunities for continuous improvement and learn from best practices in the industry Show less

City Of London, England, United Kingdom

• Being the point of contact with Asia partners to deal with queries on orders, stock levels, product enquiries, KOL cooperation etc• Running daily reports, checking accuracy and stock levels for China eCommerce sales: TMall, JD and Kaola• Ensuring stock availability is accurate and up to date at all times • Supporting the Asia Sales Manager as required • Assisting the wider team with admin and marketing campaigns as required• Liaising with the warehouse and stock… Show more • Being the point of contact with Asia partners to deal with queries on orders, stock levels, product enquiries, KOL cooperation etc• Running daily reports, checking accuracy and stock levels for China eCommerce sales: TMall, JD and Kaola• Ensuring stock availability is accurate and up to date at all times • Supporting the Asia Sales Manager as required • Assisting the wider team with admin and marketing campaigns as required• Liaising with the warehouse and stock allocators as and when necessary • Give proper training to new team member Show less

London, United Kingdom

• Introduce and recommend tea products to customers, answer the inquiries• Display products and keep the shelves tidy and clean• Make tea and handle testings outside the store• Receive payments and pack the products• Responsibility of opening or closing the store

Taipei City, Taiwan

Writing articles related to overseas shopping trend in Mandarin

Taipei City, Taiwan

• Manage Facebook Fan Page (stationery related)• Assisting marketing video filming• Writing product description

Taipei City, Taiwan

• Follow up overseas shopping trend• Collect brand information and edit into columns• Social Media Management: Facebook / Instagram / Line Official Account• Running reports based on Google Analytics• Conceive marketing strategy

Taipei, Taiwan

• Contact with US business partner• Arrange and revise business partner's product artworks if needed. Such as lip balm, lip gloss, nail polish etc.• Communicate with factories, insure the samples producing process• Assist business partner for new products development