Vinamra Singh Email and Phone Number

• Provide brand guardianship and strategic marketing direction for Corporate events at Tata Steel• Conceptualize, plan and supervise smooth execution of various branding and tactical campaigns, to increase attendance and enhance visibility of brand• Supervise all aspect of projects, such as planning, budgeting, approval channels and procedures, meeting deadlines, time management, contingency planning, campaign analysis, and tracking / monitoring procedures• Work effectively with cross-functional teams and provide guidance, counsel and strategies that fit within company's annual business plan.• Initiate and spearhead special projects driving employee engagement initiatives at remote mining locations.• Manage and monitor the overall Marketing budget of corporate branding initiatives• Provide team stewardship and promote collaboration within department(s)• Keep oneself updated on marketing and digital/social media marketing trends, innovations and the latest developments in the steel industry

• Semiotic analysis of the lower segment rums and whiskeys available in the market by visiting the 'thekas' and talking to consumers to help ‘Bacardi’ come up with insights on how they should target the highly price sensitive customers • Conducted In-depth research on the shopper behaviour on the retail floor by carrying out a plethora of promotional activities and observing a change in consumer behaviour upon each activity, for the ‘Biotique’ brand

• Worked as a part of the Editorial Apps team, and led a team of four Systems engineers • Responsibilities included diagnosing requirement gathering, requirement analysis, preparing technical specifications, managing client relationships and sharing knowledge transfer plans with various stake holders of the project