Vinay Bajaj Email and Phone Number

• Strong expertise in handling sales and marketing by ensuring effective market analysis, strategic product positioning, competitive Pricing, effective promotional strategy, Competitors analysis and Competitive sales plan. • Achieving top line targets with strong control and focus on bottom line targets. Fine tuning sales and marketing expense budgets to ensure bottom line target is met.• Setting up commercial systems for ensuring credit recovery and debtor control.• Setting up systems for stock control and to eventually move to Auto replenishments so as to minimize inventories both finished and raw materials. System to highlight ageing of stocks so as to take pro active decisions to liquidate those at the earliest so as to cut inventory cost and warehouse costs.• Negotiating with vendors Indians and Overseas for the best products and services at least costs. • Strong exposure in managing channel sales with frequent rotation in effective replenishment model of distribution. • Proficiency in creating competitive market strategy with effective marketing mix, product positioning, competitive brand strategy and effective customer relation to peruse extensive growth plan with high returns.• Handled almost 5000 SKUs and large sales force to manage direct and indirect sales, Key account management, franchised shops and company owned retail outlets across the sub continent. • Experience in formulating and implementing, promotional strategies with Direct Sales impact. • Hands on experience in building up strong network through Distributor Channel, Franchised Brand Shops and Retail Distribution across the country.• Extensive experience in business Analysis, Business forecasting, preparation of Business Plan and periodical Business review.• Experience in forecasting growth plan, preparing sales budget, analyzing sales loss and calculating business returns.

Reporting to Director U.K.Reporting by 4 RM'S,Product Development teamResponsibilitiesFormulating Business Plan.Licensee appointment and managementLarge Format Store managementVendor and Product developmentSCMSales,Marketing and P.R.Sourcing from India for the parent U.K. CompanyKey achievementsStreamlined the dealer network of JCB India LtdLaunched Narain Karthekiyan as the Brand Ambassador Exports grew by 5 crores

• Sales and Logistics Planning• Managing C.D.C Operations• Handling Large Format Stores• Structuring the sales Team to handle different Channels• Profitability and day to day running of the 42 Company outlets• Negotiations and Finalization of New Company Outlets• Events finalization and Implementation• Highest growth for the Company from 37 crores to 55 crores• Building dealer confidence in the Company• Implementation of N.O.S { Never out of Stock }• Reduced Company Inventories worth 75 lacs and debtors by 4 crores• Cut out Loss making shops and improved profitability by better stock management and cost controls.• Changing the culture and work style of the Sales Team • Reporting to Managing Director• Managing: 4 Regional Managers,1 Key Accounts Manager,1 Retail Manager, Marketing Managers for Zodiac, Zod and Accessories, CDC Manager.

Key Areas & Achievements:• Sales Planning and Management for all the Channels: Retail, Vending and Softy for Delhi• Food Services and Institutions for North India• Restructuring and Revamping Sales Distribution in Rajasthan and U.P.• Started new channel of Softy for distribution • Pioneered Home delivery Channel for increasing consumption.• Project Convert i.e. moving Push Carts from Dry Ice to Electricity resulting in a net saving of 1 crore• Handled the Distributor strike with patience and perseverance.• Opened Railways and Airways for Ice Cream supplies• Created a distribution module in 1996 which was later rolled out pan India• Logistics planning led to annual savings of 65 lacs• Set up Branch office in Ludhiana and integrated Family driven business into Levers• Key Player in transition of Cadbury staff in 1993• Awarded Chairman’s award in 1998 for High sustainable performance.

Key Areas & Achievements:• Launch of Dollops Ice Cream in Delhi in 1991 and U.P in 1992• Launching and managing Lopstops which were the Ice Cream Parlours• Appointing and developing vendors for the factory

Key Areas & Achievements:• Jalandhar declared Lakme City in 1986