• Responsible for driving the overall financial strategy of Product, Marketing and B2B sales across businesses in the UK and Brazil• Implementation and scaling of E-commerce business• Overall responsibility for LTV / CAC for the subscription businesses• Responsible for creation and GTM of new products

• Responsible for the accounting, tax, treasury, FP&A, legal and compliance teams (30+ people between direct and indirect reports); • Active participation in the due-diligence and execution of M&A (buy and sell sides) processes, from preliminary discussions, target assessments, non-disclosure agreements and post integration deals and processes. Deals were over BRL 100 million involving companies in Brazil and in London.• Creation and spin off of a new asset vertical during M&A execution• Executed a business turnaround from a loss-making business to over BRL 50M EBITDA• Implementation of a financial model to ensure reliable forecasts as well as to aid in the M&A roadshows.• Responsible for all audits and Due Diligence processes• Responsible for overall budget implementation and execution, from organizing financial numbers, estimating targets, participating in strategic planning, resource allocation and follow-up.• Co-responsible for investor relations for strategic management, updates and performance related discussions.

• Responsible for the region’s P&L along with Brazil Country Director.• Management of the team responsible for Finance function in Brazil, including Accounting (outsourced), Tax, FP&A and business support, accounts payable, bank accounts / cash management and financial reports.• Responsible for delivering a positive unit economics and sustainable business model with the delivery business model (Contribution Margin)• Tax restructuring and planning to ensure all regulatory requirements were filed on time.• Participation in ad-hoc projects with the team in headquarter and contributed by cascading global initiatives in the country.• Worked closely with every aspect of the business to identify opportunities and suggest improvements related to operational excellence, payment processes or margin levels in order to contribute with company’s performance

• Management of the team responsible for Accounts Payable, Accounts Receivable, Invoicing, Accounting, Controlling, Tax and financial reporting• Responsible for overall office administration, payroll processing, sourcing and facilities.• Co-responsible for HR projects related to Compensation, Talent Acquisition and Retention.• Management of Legal & Compliance teams• Active participation in the expansion and internationalization of the company by implementing a tax restructuring leading to over 2-3MM USD in savings• Responsible for implementation and structuring of Shared Service Centers from determining which resource to combine and share with the areas to planning and structuring roles and deadlines, as well as process follow up to check room for improvements

• Responsible for overlooking all accounting functions and tax planning ( ISS, PIS, COFINS, IR, CSLL, INSS, FGTS) in the company• Overlooks payroll processing• Implementation of Budget and controlling Budget X Actuals and all reporting associated with the same to investors and internal stake holders• Implementation of all SAP modules within finance including accounting, accounts receivable, account payable and invoicing• Heading all reporting all investor relations activities• Implementation of corporate governance and internal controls• Review of all tax related issues in contracts with vendors and clients• Overall responsibility for relationship with banks and other financial institutions

• Overlooking all treasury activities including accounts payable, accounts receivable, cash flow management and credit card reconciliations and associated reporting• Responsible for implementation of systems used in reconciling internal orders with our credit card vendors and banks as well as relationship building with the main service providers like REDECARD and CIELO• Investor relationships with local and US based investors• Overall responsibility for accounting functions ( both in USGAAP and BRGAAP)• Overall responsibility for tax planning for all direct and indirect taxes ( ICMS, PIS, COFINS, IRPJ, CSLL, INSS, FGTS)• Implementation of an HR department including recruitments and payroll related activities• Jointly responsible for inventory management along with the logistics team• Partnership with sales and purchasing teams to assist in pricing and margin decisions• Implementation of corporate governance and internal controls• Implementation of finance and inventory systems ( SIGE, PROTHEUS).

-Accounting: BRGAAP and USGAAP accounting for Revenue, Accounts Receivable, Accounts Payable, Taxation, Asset Accounting-Implemenation of Systems: Responsible for implementation of MASTERSAF as wel as re-implementation of PEOPLESOFT in Latin America-Overview of tax planning: ISS, PIS, COFINS, IRPJ and CSLL-Sales Controlling: Responsible for develeopment of business and financial reports to aid decision manking in Latin America-Formulation of Bonus policies: Formulation of the bonus plans for Brazil working together with the HR to analyse bottom line impacts as well as boost revenue-Facilties and Real Estate: Overall responsibility of overlooking the real estate funciotn for Latin America