- Providing scientific/ technical support and training to end customers and the distribution partners on all products at BI- Meetings with key opinion leaders in pharma/ biotech companies to discuss business/ OEM options- Representing the company at various conferences/ events for marketing BI products- Developing the local markets in all European countries for Specialty/Medical Media and Cytogenetics products. - Classical proactive sales calls for customer acquisition, organize and conduct sales events like roadshows, lunch seminars and managing customer database on CRM software - Setting up of strategies and their implementation for business development - Generation and qualification of leads and follow-up on requests & sample testings- Support the distribution partners and support to increase their sales numbers

- Marketing and acquiring new users for AI-based lab assistant software and managing customer database - Organizing introductory seminars/ events for scientific community in universities and meetings with key decision makers

- Evaluated different inactivation methods for high and low pathogenic avian influenza viruses in egg-fluids for vaccine preparation in collaboration with Serum Institute of India Private. Limited. - Conducted practical course for 20+ post-graduate students for Influenza virus antigen detection and propagation module- Trained 15+ international participants with BSL-2 laboratory practices at the World Health Organization (WHO) Regional workshop on “Emerging infectious diseases”, conducted at NIV, Pune, India- Carried out antigenicity and immunogenicity experiments of the antigen formulations in BALB/c mice (n= >100).