Managing Sales & Marketing Team

• Forecast and Budget Overall annual revenue for the hotel and monthly review with the General Manager.• Managing and leading Team of 12 members to achieve maximum revenues as well as guest and employee satisfaction while adhering to established company policies and standardsResponsible to achieve the targeted top line and bottom line growth & yield high GOP for the hotel. • Led the revenue management team to ensure maximum revenue/ yields are achieved, strategic rate pricing / selling and playing a valuable role in the development of the hotel’s strategic plan and the education of all team members to this directionMaintain healthy relationship with resident guest & corporate clients.• Keep up to date with all key plans and activities in order to identify sales opportunities. • Effectively use Starwood Sales Tools for speedy Closures & revenue maximization also working closely with Global Sales team for lead generation & overall market penetration.• Provided on-going direction and development support to all direct reports by ensuring appropriate sales training programmes which are in line with individual career objectives and provided guidance and direction in the development of segment action plans

• Managing the Sales and Marketing division of this five star luxury hotel. • Responsible for Rooms and Banquet Sales, PR and Marketing Communications.• Planning, Formulating, Developing and implementing sales and marketing strategies specific to the targeted customer & prospect base.• Initiated sign up of RFPs/TMCs and leisure segment business to the hotel.• Working knowledge of OnQ S&M tools.

• Directly report to Director of Sales & Marketing and GM, responsible for creating sales and marketing strategies and then executing them• Involved in Marketing Plan and Budgets as a part of the team• Responsible for part of distribution channels handling travel agent market segment• Playing a stellar role in large corporate business for niche market segment.• Responsibly contributed towards brand positioning and relationship pricing• Managed pricing discussions with the clients and developed a win-win situation for both the parties• Regularly interact with Accounts Management, post sales and implementation team to ensure high degree of client satisfaction during implementation, transition and day to day operations

• Responsible for launching all the new properties of the group.• Carrying out all the marketing tie up and promotion for the group.• Setting up loyalty programme & maintaining relationship with clients.• Responsible for achieving the budget in totality• Product positioning with the prospects, involving competitive mapping, packaged product creation and execution of client entertainment programs to attract and retain new business.• Designed and implemented multiple client loyalty programs for the entire sales team • Directed and coordinated all activities of marketing programs and ensured smooth flow of activities maximizing profitability

• Relationship Manager for Travel Agents, Airlines and Professional Conference Organizers.• Negotiation and end to end management of Conferences• Periodic calling in feeder markets such as Mumbai, Bangalore, Chennai, Hyderabad, Northern and Eastern India• Handling regional reporting of all metros.• Achieving budget with the help of team, effective market penetration & customer contact.• Handling Marketing & Promotional activities with Media houses.• Launching new properties of the group.• Feasibility study of places for coming up with new projects.