Vinayak Sharma Email & Phone Number

Dubai, AE

Dubai, United Arab Emirates

• Post the merger of Hill & Knowlton and BCW, I'm part of the Data and Analytics team, specializing in enhancing our clients' strategies with advanced analytics solutions rooted in market-focused and behavioral science.
• Was responsible for behavioral science initiatives in the MENA region, where I launched campaigns like Ma'an Financial Literacy, TECOM Good Store, RCU, ECA, and many others.
• My expertise encompasses qualitative and quantitative market research, audience persona development, consumer decision journey analysis, search analytics, peer benchmarking, news analysis, landscape mapping, social.
• I have crafted and managed strategic narratives across various industries, including healthcare, government, financial services, and mobility and transport.
• Additionally, I have been responsible for creating trends reports and toolkits for major events and demographics, such as the FIFA World Cup, Ramadan, and Gen Z.
• Tools: GWI, Signal AI, Rival IQ, YouGov Personas & Brand Index, Euromonitor, Hype Auditor, Google News, Google Trends, Answer the Public, and GlobalData.

Washington, United States

The Digital Economist is a think tank focused on advancing a human-centered economy by leveraging technology and data to create equitable solutions. As an Executive Fellow in Policy, I will be working at the intersection of AI, policy, digital equity, and behavioral science. This role offers an incredible opportunity to collaborate with a diverse group of.

Dubai, United Arab Emirates

Dubai, United Arab Emirates

• 1001 Stories is a group of behavioural strategists, socio-culturists, and ethnographers working on design and context architecture.
• Leveraging the Art of learning/reading Maths and Science through the lens of Behavioural Science and also responsible for the Behavioural design of educational platform (soon to be).
• Generated user traffic by redesigning the user interface of a mobile application using behaviouralframeworks such as BJ-Fog and East, and applying principles of learning.
• Identified consumer trends and buyer motivation via conducting competitor analysis and primary research including interviews of key target groups
• Formulated 50+ academic types of research & theories into a ‘code of conduct’ for applying behavioural science insights to design strategies for educational platform
• Campaigned marketing strategies for the world’s biggest 3-days Behavioural Economics event ‘The Now Fest’ (10k+ individual registrations), while handling 55+ experts like Rory Sutherland, Cass Sunstein & Jez Groom

Coventry, United Kingdom

• Sprint Valley is a boutique strategic design firm that helps organisations use psychology to create more successful products and services.
• One of only three students selected (out of 150) from Warwick to work as a student consultant for an 8-month project for Nike-Europe
• Ran a cross country research to understand the needs of Nike target audienceand deriving insights by conducting the survey and statistical analysis.
• Developed a framework based on the behavioural model catering to future marketing strategies around customer behaviour and motives based on COM-B principles
• Additionally, insights reports can be used for a new intervention to bridge the gap between products and core motives

Gurgaon, India

• Behavioural Economics and Science Team (BEAST) is a start-up that focuses on solving human-centred challenges at the local level.
• Increased time spent (+30%) on reading among school children (10-16 age group) by using principles of ‘Nudging’ and ‘Social Norming’ (N=300)
• Worked on increasing customer turnover ratio for OYO hospitality chain(India), using differently framed messages on their user interface and project designs
• Led social media marketing for the company, resulting in 700+ new followers each on LinkedIn and Facebook

Pune Area, India

Project on Installation of Tank level Indicator on remote display including the interfacing of sensor optiflex 1300 which further contained a remote transmitter and receiver.

Ajmer Area, India

The project contained a details brief over the 2G communication system and the sector involved like MDF,OCB,BTS

Master'S Degree, Behavioral And Economic Science

Activities and Societies: Football, PhotographyModules: Microeconomics Neuroeconomics, Issues of psychological science, Principles of.

Bachelor Of Technology, Electrical, Electronics And Communications Engineering, 78%

Activities and Societies: Part of University Football team(2015-19), Best Photographer.Major Project on the Intervention and development.

Ssc, Mathematics And Science

Activities and Societies: State Football player and NCC