Vinayan K Email and Phone Number
Media and marketing specialist with over 12 years of industry experience in both broadcasters and media agencies. Integrated communication professional with a strong foundation in traditional and digital media.
T&Pπ
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Senior Director - The ExchangeT&Pπ May 2023 - PresentKochi, Kerala, IndiaOversee all media needs for the designated brands and ensuring the delivery of exceptional services to exceed expectations.Formulate omnichannel media plans to drive forward client objectives.Support in PR and CSR initiatives of the brand by giving adequate media coverage.Building relationships and expanding the market. -
Partner-Client LeadDdb Mudra Group Jan 2020 - May 2023Kochi, Kerala, IndiaManage every facet of media planning, including detailed budget distribution to adeptly implementing media buys.Conduct thorough monitoring and detailed analysis of campaign performance metrics, thereby extracting significant insights and practical recommendations for enhancement.Encourage teamwork across different groups like buying, planning, operations and external partners and making sure the campaign is carried out smoothly and in sync.Offer guidance and authoritative leadership to the media planning team, fostering an atmosphere of innovation and excellence, and propelling ongoing development. -
Investment Group Head At MotivatorGroupm Sep 2018 - Jan 2020Bengaluru, Karnataka, IndiaProposing effective media strategies, grounded in a thorough analysis of data, while ensuring alignment with the client's brief and the overarching business objectives.Recommending Impact Properties to build saliency and consideration.Analyzing competition activities and share MIS with insights.Strives to preserve efficiency in procuring various media inventory on Television, Print, Radio, Out-of-Home (OOH), etc. -
Business Group Head - Media Planning At WavemakerGroupm Apr 2018 - Sep 2018Bengaluru Area, IndiaCategories Handled : E.com & Real Estate. -
Business Group Head - Media Planning At MaxusGroupm Dec 2015 - Mar 2018Bengaluru Area, IndiaCategories Handled : FMCG, E.com & Real Estate. -
Manager - Marketing CoordinationReporter (Indo-Asian News Channel Pvt. Ltd.) May 2013 - Dec 2015Kochi, Kerala, IndiaPreparation of various presentations for the sales team.Development of deal grids and proposals for agencies and clients equally.Implementation of brand innovations within the channel.Coordination with agencies and clients regarding the release of orders, schedules, TVCs etc.Activation of deliverables such as sponsorships, Astons, logos, and backdrops etc.Generation and analysis of various viewership reports.Updating the FPC and distribution of Electronic Program Guides (EPGs) to distributors and Direct-to-Home (DTH) providers.Periodic billing of advertisements aired on the channel. -
Advertisement & PromotionsMmtv Ltd - Malayala Manorama Television Sep 2011 - Jan 2013Alappuzha, Kerala, IndiaManaged the booking of release orders into the system and ensured timely and effective scheduling of advertisements and promos. Inventory Management for revenue optimization.Inter-departmental coordination with Finance, Programming, and MCR teams.Worked closely with the channel's research department to analyze weekly viewership reports and provide management with valuable insights based on the data. -
Executive - MarketingSun Tv Network Limited Jan 2008 - Sep 2011Kochi, Kerala, IndiaDevelop Proposals and strategies for agencies & clients. Distribute FPC & Rate cards to agencies. Foster positive relationships with agencies & clients. Manage ROs, Schedules and TVCs with MCR at Chennai HO. Monitor FCT usage & balance. Forward Invoices from HO to the agencies & clients
Vinayan K Skills
Vinayan K Education Details
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Digital Marketing And Communications -
Taxation -
Commerce
Frequently Asked Questions about Vinayan K
What company does Vinayan K work for?
Vinayan K works for T&pπ
What is Vinayan K's role at the current company?
Vinayan K's current role is Sr Director-GroupM | Media Management | Marketing | #Younglions-Media Shortlist (Top10 in India) 2017 | Digital Marketing from MICA.
What schools did Vinayan K attend?
Vinayan K attended Mica | The School Of Ideas, Smu, Mahatma Gandhi University, Mahatma Gandhi University.
What skills is Vinayan K known for?
Vinayan K has skills like Leadership, Media Strategy, Media Buying, Social Media, Brand Marketing, Online Marketing, Digital Strategy, Marketing Communications Planning, Market Planning, Media Relations, Microsoft Powerpoint, True Team Player.
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