Vinayan K

Vinayan K Email and Phone Number

Sr Director-GroupM | Media Management | Marketing | #Younglions-Media Shortlist (Top10 in India) 2017 | Digital Marketing from MICA @ T&Pπ‘š
Vinayan K's Location
Kochi, Kerala, India, India
About Vinayan K

Media and marketing specialist with over 12 years of industry experience in both broadcasters and media agencies. Integrated communication professional with a strong foundation in traditional and digital media.

Vinayan K's Current Company Details
T&Pπ‘š

T&Pπ‘š

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Sr Director-GroupM | Media Management | Marketing | #Younglions-Media Shortlist (Top10 in India) 2017 | Digital Marketing from MICA
Vinayan K Work Experience Details
  • T&Pπ‘š
    Senior Director - The Exchange
    T&Pπ‘š May 2023 - Present
    Kochi, Kerala, India
    Oversee all media needs for the designated brands and ensuring the delivery of exceptional services to exceed expectations.Formulate omnichannel media plans to drive forward client objectives.Support in PR and CSR initiatives of the brand by giving adequate media coverage.Building relationships and expanding the market.
  • Ddb Mudra Group
    Partner-Client Lead
    Ddb Mudra Group Jan 2020 - May 2023
    Kochi, Kerala, India
    Manage every facet of media planning, including detailed budget distribution to adeptly implementing media buys.Conduct thorough monitoring and detailed analysis of campaign performance metrics, thereby extracting significant insights and practical recommendations for enhancement.Encourage teamwork across different groups like buying, planning, operations and external partners and making sure the campaign is carried out smoothly and in sync.Offer guidance and authoritative leadership to the media planning team, fostering an atmosphere of innovation and excellence, and propelling ongoing development.
  • Groupm
    Investment Group Head At Motivator
    Groupm Sep 2018 - Jan 2020
    Bengaluru, Karnataka, India
    Proposing effective media strategies, grounded in a thorough analysis of data, while ensuring alignment with the client's brief and the overarching business objectives.Recommending Impact Properties to build saliency and consideration.Analyzing competition activities and share MIS with insights.Strives to preserve efficiency in procuring various media inventory on Television, Print, Radio, Out-of-Home (OOH), etc.
  • Groupm
    Business Group Head - Media Planning At Wavemaker
    Groupm Apr 2018 - Sep 2018
    Bengaluru Area, India
    Categories Handled : E.com & Real Estate.
  • Groupm
    Business Group Head - Media Planning At Maxus
    Groupm Dec 2015 - Mar 2018
    Bengaluru Area, India
    Categories Handled : FMCG, E.com & Real Estate.
  • Reporter (Indo-Asian News Channel Pvt. Ltd.)
    Manager - Marketing Coordination
    Reporter (Indo-Asian News Channel Pvt. Ltd.) May 2013 - Dec 2015
    Kochi, Kerala, India
    Preparation of various presentations for the sales team.Development of deal grids and proposals for agencies and clients equally.Implementation of brand innovations within the channel.Coordination with agencies and clients regarding the release of orders, schedules, TVCs etc.Activation of deliverables such as sponsorships, Astons, logos, and backdrops etc.Generation and analysis of various viewership reports.Updating the FPC and distribution of Electronic Program Guides (EPGs) to distributors and Direct-to-Home (DTH) providers.Periodic billing of advertisements aired on the channel.
  • Mmtv Ltd - Malayala Manorama Television
    Advertisement & Promotions
    Mmtv Ltd - Malayala Manorama Television Sep 2011 - Jan 2013
    Alappuzha, Kerala, India
    Managed the booking of release orders into the system and ensured timely and effective scheduling of advertisements and promos. Inventory Management for revenue optimization.Inter-departmental coordination with Finance, Programming, and MCR teams.Worked closely with the channel's research department to analyze weekly viewership reports and provide management with valuable insights based on the data.
  • Sun Tv Network Limited
    Executive - Marketing
    Sun Tv Network Limited Jan 2008 - Sep 2011
    Kochi, Kerala, India
    Develop Proposals and strategies for agencies & clients. Distribute FPC & Rate cards to agencies. Foster positive relationships with agencies & clients. Manage ROs, Schedules and TVCs with MCR at Chennai HO. Monitor FCT usage & balance. Forward Invoices from HO to the agencies & clients

Vinayan K Skills

Leadership Media Strategy Media Buying Social Media Brand Marketing Online Marketing Digital Strategy Marketing Communications Planning Market Planning Media Relations Microsoft Powerpoint True Team Player Sales Coordination Digital Media Sales Operations Logical Thinker Business Development Market Research Client Relations Skills Team Management Team Leadership Digital Marketing Advertising Advertising Sales Customer Relationship Management Integrated Brand Marketing Strategy Media Planning Account Reconciliation Branding Marketing Accounts Relationship Building Microsoft Powerpoin Microsoft Word Microsoft Office Marketing Microsoft Excel Integrated Marketing Communications Planning Customer Service Social Media Marketing Brand Strategy Business Strategy Management Public Relations Marketing Communications Television Brand Management Marketing Strategy Sales Presentations Bmw

Vinayan K Education Details

Frequently Asked Questions about Vinayan K

What company does Vinayan K work for?

Vinayan K works for T&pπ‘š

What is Vinayan K's role at the current company?

Vinayan K's current role is Sr Director-GroupM | Media Management | Marketing | #Younglions-Media Shortlist (Top10 in India) 2017 | Digital Marketing from MICA.

What schools did Vinayan K attend?

Vinayan K attended Mica | The School Of Ideas, Smu, Mahatma Gandhi University, Mahatma Gandhi University.

What skills is Vinayan K known for?

Vinayan K has skills like Leadership, Media Strategy, Media Buying, Social Media, Brand Marketing, Online Marketing, Digital Strategy, Marketing Communications Planning, Market Planning, Media Relations, Microsoft Powerpoint, True Team Player.

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