Vinay Bhatia Email & Phone Number

Mumbai, Maharashtra, In

Mumbai, Maharashtra, In

Retail Management (Marketing)

Responsible for VIP Brand Turnover of 350 cr & ProfitabilityBrand Management for VIP Brand including Media BuyingAdvertising & Communication Development with a budget of 15 cr Retail Identity & Activation in 150 exclusive branded stores New Product Development from Design to DeliveryActively involved in Product Sourcing & Negotiation (mainly from China)Achievements * Charted New Brand and Business Direction for VIP Brand* Conceived and created New Brand Identity for VIP. This meant change in Visual Identity, Products, Advertising and Retail. * Created 7 commercials which made this New Brand Identity come alive * Completely overhauled Product Portfolio – Actively involved in setting up China sourcing model * Conceived and created first ever hugely successful Exchange Offer in this category * Conceived and created New Retail Identity coupled with significant expansion to 150 retail stores

Mumbai, Maharashtra, In

Brand Management for Sunshine & Sub brands.Advertising & Communication Development. Product Development ie Game Development of Lottery GamesMarket ResearchMedia Planning / BuyingProduction & Broadcasting of Lottery Draws

Handled Marketing for the Edible Oils franchise of Sweekar (ie Sunflower oil, Ground Nut Oil & Soya Oil). Handled a turnover of Rs 135 cr, a fifth of Marico's turnover. This included conventional marketing as well as other direct Marketing Programs. Have also been actively involved in Media Buying of around Rs 40 cr pa for Marico in ’00-01.Part of team handling a "Marketing Renewal" for Marico. This involved change in the marketing structure, competencies & processes. Achievements* Created a unique differentiator in the Edible Oils category. Launched Sweekar Lo Absorb. This differentiation led to significantly improved margins/ equity of brand. * Leveraged this differentiator creating communication on Insight of “Sticky Fingers”. Developed work on “Home Manager” insight.* Responsible for setting up an entire range of Direct Consumer Programs ie Directly touching the end consumer at Offices / Residences / Trains / Cell Phones. * Created & implemented an entire business model for these programs.

Independently Managed Business in the SAARC Markets ( Bangladesh, Nepal, Pakistan, Bhutan and recently Sri Lanka), Middle East, Singapore, US and UK. Role encompassed Business Development, New Product Launch, New Country Exploration and setting up local manufacturing subsidiaries. Was exposed to every aspect of business management with exposure to multiple functions like Sales, Marketing, Commercial, Production, MIS & Legal. Had set up 100 % Wholly Owned Subsidiary in Bangladesh, which would locally manufacture in Bangladesh. Closely worked with a US based consultant Cambridge Technology Partners on a comprehensive "E- Business Strategy for Marico"Achievements* Made International Business Marico's fastest growing SBU; took turnover from Rs 9 cr to Rs 32 cr (FY 0102)* Set up Marico's first outside India manufacturing facility - Marico Bangladesh Limited (currently 100 cr turnover co); Set up local facility in Sri Lanka.* Personally “Opened” Sri Lanka, Nepal, Bhutan & Pakistan markets with posting of Company Representatives.* New Product Launches ( Parachute Gold / Amla in Middle East , Perfumed Coconut Oil in Bangladesh)

AchievementsAs Sil Brand Manager* Relaunching Sil Jams* Introduction of Sil Jams 200 g pack in record turnaround time.* Retail/ Distributor Inventory Monitoring System for FoodsAs New Products Brand Manager* Launch of Parachute Amla

ResponsibilityHindustan Levers’ Rin Detergent Franchise (Cakes and Powders) Achievements* Relaunch of Rin Detergent bar* Launch of Rin Power White Powder ( in record turnaround time)* Anti Ariel Bar Tactical Campaign ( three films)* Developed and implemented System for Advertising Effectiveness Tracking for Detergents

Mumbai, Maharashtra, In

Was Posted in Cochin, Bombay and Indore Sales Depots for one and a half years.Was reporting to the Branch Manager.Achievement* Posted volume growth of 15% in 9 months stint at Indore ( Rs 13 Crores Depot)* Developed and implemented unique relationship building activity with Key Influencers - Architects* Opened up Indore and Bhopal Automotive Paint Market for Asian Paints.

Master Of Management Studies (Mms), Management

Bachelor Of Science (B.Sc) In Statistics, Bachelor Of Science (B.Sc) In Statistics (With Computer Programming As Applied Component)