Vinay Changarangath Email & Phone Number

United Arab Emirates

Dubai

Dubai, United Arab Emirates

- Heading the group marketing function covering all facets of Creative Comms, Digital, CRM, Media, Partnerships, PR and A&P budgets for all divisions broadly classified as Watches, Accessories and Vision Care (Eyewear) for UAE, Qatar, Oman and Bahrain markets.

Dubai, United Arab Emirates

- Providing non-binding strategic advice to the organisation.

Dubai

- Develop marketing strategies & implemented plans for Gold’s Gym (biggest fitness club chain in the world) in the region- Managed AAHG Live concerts shows of the group involving celebrities like Nicki Minaj & Florida at the Dubai Autism Rocks Arena.- Spearhead the business setup of AktiveFit - newest premium athleisure brand

Dubai

- Spearhead the ideation & execution of GTM/seasonal marketing strategies for Sun & Sand Sports and its affiliate flagship brands.- Portfolio under the sports retail arm includes VF Corp brands (Timberland, The North Face, VANS) along with Columbia, Nike Golf, Adidas, Under Armour, Arena & Active Fitness to name a few. - Develop seasonal briefs, aligning with overall regional strategy/objectives & following global brand guidelines - Implementation of integrated campaigns to increase brand awareness & strengthen brand equity - Execute strategic sports marketing plans designed to build brand awareness through endorsements & grassroots engagements - Play the role of a media planner & buying manager (offline & Digital) for the business- Spearhead the digital marketing strategies for the group - Design & implement preliminary CRM & digital data capturing solutions for the business - Ideate & engineer ground activations, product sampling techniques & product launch events- Ongoing brand audit, market/competitor research to help elevate retail presentation standards- Plan, manage & lead the annual/seasonal marketing budget (USD 5million+)- Develop strategic brand pitch & NPD presentations for the business- Attending overseas EU HQ GTM & marketing meetings

- Brand management functions such as sales forecast budgeting, seasonal buying/OTB - Product flow & stock controls checks for both retail & wholesale- Assist in opening of new retail doors (The Dubai Mall, Mall of the Emirates etc.)- Ongoing brand audit & competitor study/analysis - Overlooking retail presentation standards & VM support- Seasonal staff product training for retail & QRP's (Quality Retail Partners) i.e. key wholesale accounts- Assisting the marketing department to align marketing strategies with Timberland brand ideologies - Lead the CSR initiatives for Timberland brand through Serv-a-palooza, Earth Day & Earthkeepers campaigns- Pitching new wholesale accounts to expand the wholesale base - Achieved an up lift in top line sales LFL by 50% in Q2-Q4 2008-09- Market segmentation of wholesale accounts into key categories- Key Accounts cracked & serviced: Safeer Group, Octave Fashion, Shoe Mart & Shoe City.

- Case study: Timberland brand audit (UAE)- Identifying and monitoring competitors and research market conditions & changes in the industry that affect sales- Understand & measure brand penetration/positioning/brand equity index through exit polls & in-store surveys - Evaluate pricing strategy

- Troubleshooting terminal/system related errors- Use remote access techniques to save time - Train & help the employees work on the new SAP ERP module- Ensure seamless connectivity of aluminum smelter workforce through radio communication devices

Master'S Degree, Business Management & International Business

Bachelor Of Commerce (B.Com.), Accounting And Business Management

Activities and Societies: Inter College Festival for Commerce & Business Management Extempore & Best Manager contests

Advanced Diploma In It, Computer Software Engineering

Certified quality system analyst & IT troubleshooter

Education record

Education record