With over 15 years of experience in customer loyalty, I am a passionate and results-oriented leader who delivers value across various industries (Retail, Hospitality, Banking etc.)I have significant work exposure in multiple sectors and regions (India, Middle East, Africa, and Europe).My core competencies include loyalty program execution, management, and design, digital marketing, customer experience, and commercial negotiation. I have successfully launched, relaunched, and consulted on loyalty programs for over 100 partner brands, leveraging a customer base of over 100 million. I have also designed and implemented marketing campaigns, segmentation, personalization, and targeting strategies to drive customer engagement and retention. Additionally, I have led and mentored diverse teams, managed stakeholder relationships, and negotiated contracts and business strategies. I am also a public speaker and a published author on topics related to loyalty psychology and analytics.