Vinay Raina Email & Phone Number

Gurugram, HR, IN

Dearborn, Michigan, US

• Shouldering responsibility for marketing, sales, and service operations for India, Nepal, and Bhutan, with ownership of sales volume, market share, customer experience, used car business, channel finance, pricing.
• Company spokesperson and representative for interactions with media, regulatory bodies, dealers, financial institutions, and other business partners.
• Led a team of 150 full-time employees across different functions, having managed peak sales revenue of INR 73 billion, volume of 97,000 units through 320+ showrooms, and after-sales revenue of INR 7 billion through.
• Member of the Operating Committee involved in strategic, financial & tactical decisions on operational strategy.
• Customer experience champion for the brand with the mandate to improve customer experience, managing an annual CLP (customer loyalty program) budget of INR 400 million through the CX team which also runs the customer.
• Managing the annual fixed and variable marketing spend of approx. INR 2.3 billion and INR 1.8 billion respectively to strengthen the brand and optimise volume for maximum profitability.

Dearborn, Michigan, US

• Responsible for sales volume, sales planning, market share, sales satisfaction, channel finance, used cars, and new business initiatives.
• Supported dealers that were struggling with their profitability in the absence of new launches.o Scaled “Ford Assured”, the used car brand to the entire network within 2 years of launch through extensive handholding.
• Part of the leadership team which devised the “Go to market” strategy for the launch of the new Aspire (Aug’15), new Figo (Dec’15), new Endeavour (Jan’16), and Mustang (Jul’16) and executed these multiple launches.

Dearborn, Michigan, US

• Responsible for developing market equation for new product program approval, approval of product freshening business case, product strategy and pricing, support product research, training, and consumer marketing.
• Gained buy-in from the global leadership to secure the special launch pricing for EcoSport with a pricing roadmap.o Resulted in an unprecedented launch in the Indian industry with over 60k orders secured in less than a.
• Engaged with the Product Development team to establish the long-term product plan for Ford and secured program approval for Mustang (Jul’14), new Endeavour, Figo, and Aspire (Jan’14).

Dearborn, Michigan, US

• Lead sales planning & distribution, sales strategy, channel finance, developing used car business & initiatives.
• Took on the challenge that arose owing to the exit of Ford Credit, which managed over 50% of Ford inventory funding volume and had the potential to significantly disrupt dealer operations.o Got into intense engagement.

Dearborn, Michigan, US

Dearborn, Michigan, US

Dearborn, Michigan, US

Gurgaon, Haryana, IN

Gurgaon, Haryana, IN

Worcester, MA, US

Pgdm, Marketing

Bachelor Of Technology (B.Tech.), Mechanical Engineering

10+2, Non-Medical

Matriculation