Vinay Raina Email & Phone Number

Gurugram, Hr, In

Dearborn, Michigan, Us

Shouldering responsibility for marketing, sales, and service operations for India, Nepal, and Bhutan, with ownership of sales volume, market share, customer experience, used car business, channel finance, pricing, brand favourable opinion, product and brand strategy, product launch, consumer marketing, network strategy and management, parts revenue and profits, service engineering operations, parts supply chain and warehousing, service marketing, new business initiatives, among other functions.• Company spokesperson and representative for interactions with media, regulatory bodies, dealers, financial institutions, and other business partners.• Led a team of 150 full-time employees across different functions, having managed peak sales revenue of INR 73 billion, volume of 97,000 units through 320+ showrooms, and after-sales revenue of INR 7 billion through 330+ workshops.• Member of the Operating Committee involved in strategic, financial & tactical decisions on operational strategy.• Customer experience champion for the brand with the mandate to improve customer experience, managing an annual CLP (customer loyalty program) budget of INR 400 million through the CX team which also runs the customer relationship center and Ford Guest Experience program.• Managing the annual fixed and variable marketing spend of approx. INR 2.3 billion and INR 1.8 billion respectively to strengthen the brand and optimise volume for maximum profitability. • Supported the product cycle plan including new product planning, product freshening, and market equation delivery.• Led the business management group which works with the “Dealer Council” for actions to improve dealer profitability and also delivers product and skill training for the network.

Dearborn, Michigan, Us

Responsible for sales volume, sales planning, market share, sales satisfaction, channel finance, used cars, and new business initiatives.• Supported dealers that were struggling with their profitability in the absence of new launches.o Scaled “Ford Assured”, the used car brand to the entire network within 2 years of launch through extensive handholding and support to get dealers on board. Achieved >20% penetration per new vehicle sales and >30% warranty penetration to make this a highly profitable vertical of the dealer business and support overall dealership viability.o Launched the “Variable Dealer Margin” program, converting a significant spend from customer offers to performance-linked dealer margin thereby significantly improving dealer profitability. Also, weaned the dealers away from offer-based communication, which also played a big role in improving the brand metrics.• Part of the leadership team which devised the “Go to market” strategy for the launch of the new Aspire (Aug’15), new Figo (Dec’15), new Endeavour (Jan’16), and Mustang (Jul’16) and executed these multiple launches within a short time. o Pivotal in 4 successful car launches within a year which required quality execution and engagement between the brand and operations teams.

Dearborn, Michigan, Us

Responsible for developing market equation for new product program approval, approval of product freshening business case, product strategy and pricing, support product research, training, and consumer marketing.• Gained buy-in from the global leadership to secure the special launch pricing for EcoSport with a pricing roadmap.o Resulted in an unprecedented launch in the Indian industry with over 60k orders secured in less than a month.o This also enabled better than plan pricing over time to deliver improved profitability.• Engaged with the Product Development team to establish the long-term product plan for Ford and secured program approval for Mustang (Jul’14), new Endeavour, Figo, and Aspire (Jan’14).

Dearborn, Michigan, Us

Lead sales planning & distribution, sales strategy, channel finance, developing used car business & initiatives.• Took on the challenge that arose owing to the exit of Ford Credit, which managed over 50% of Ford inventory funding volume and had the potential to significantly disrupt dealer operations.o Got into intense engagement with Kotak & HDFC Bank credit teams and Ford dealers, ensuring transition of dealers in a record 60 days with enhanced inventory limits, thus securing network readiness for the new Figo launch.

Dearborn, Michigan, Us

Dearborn, Michigan, Us

Dearborn, Michigan, Us

Gurgaon, Haryana, In

Gurgaon, Haryana, In

Worcester, Ma, Us

Pgdm, Marketing

Bachelor Of Technology (B.Tech.), Mechanical Engineering

10+2, Non-Medical

Matriculation