Building Anchor brand Fans & Room Air Conditioners solution in PAN India through product management, strategic marketing program and sales planning activities.- Driving primary & secondary marketing strategy to achieve category-wise, distributor-wise volumetric AOP.- Stocks management SKU wise to achieve the planned AOP channel-wise and customer-wise.- Leading complete stage gate process of new product development project from ideation to product commercialization.- SPOC for the product, pricing, packaging, design & GTM strategy.- Developing promotional scheme planning, marketing and sales activation program for increasing distribution and visibility.- Marketing strategic program, BTL visibility drives & activation, Digital marketing strategic inputs and Marketing budget optimization.- Competition benchmarking and mapping for brand positioning and designing promotional offers to achieve desired market share.

Leading Milton product solutions in small domestic appliances PAN India with product management, project management, trade marketing, sales development and brand activation activities.- New product development project lead with R&D and operations.- Production planning and control through strategic operation management to avail required FG for planned business deliverables.- Developing effective marketing strategy in new product development and launch process in PAN India. - SPOC for the product, pricing, packaging, design and GTM strategy.- Market Research for new product requirements, channel identification and exploring business opportunity of category. - Competition benchmarking and analysis for brand positioning and designing promotional offers to achieve market share.- Customer-oriented approach to providing required products.- Customer Satisfaction to provide service solutions in required TAT.- Responsible for top line, bottom line with P&L representation.

Category Management of NIPPO brand consumer products PAN India with driving product management, trade marketing, customer marketing and Sales development activities.Product Portfolio: Consumer Lighting, Personal care, Home Gadgets.- Creating annually category-wise product roadmap w.r.t business plan, product positioning and marketing strategy to achieve the objectives.- Lead the launch of 30 new products in Lighting, Electrical Accessories, Consumer batteries and home gadgets with GTM strategy PAN India distribution to 1.5 lac outlets monthly reach.-Responsible for product - design, packaging, pricing & communication being as SPOC.- Planned and executed BTL activation PAN India at 60K outlets for increasing product visibility and brand advertisements.- Planning and execution of demand generation activity with the 11K users and influencers PAN India Quarterly.- Developed new promotional offers and campaign by bundling products together, increased sales revenue by 22% against the projected business plan.- Training to internal and external customers on products and sales strategy that resulted in the growth of 22% in annual sales targeted revenue.

Responsible for increasing the visibility and brand activation of Bajaj Electricals consumer products through trade marketing, channel marketing and sales development activities in West region.Product Portfolio- Lighting, Fans and Appliances- Competition analysis based on pricing, market offerings, marketing activities, new product launches, market share – monthly basis.- Launched 5 SKUs annually of Lighting, Fans & Appliances in the west region market with Go-To-Market approach.- Training internal and external customers for enhancing product knowledge, better sales pitch through classroom and on-job training.- Planning and execution of BTL activations at 20K Outlets for increasing visibility and offtakes of premium fans, Water Heaters and downlighters from specified outlets. - Planned and Implemented all marketing initiatives and sales enablement for the business operation.

Responsible for channel sales management and trade marketing of RR Electric (RR KABEL) consumer products in the Maharashtra region through channel sales, trade marketing and sales development activities.- Lead the launch of 40 SKUs in Lighting solution (LEDs) with planned GTM approach in 15K Outlets in Maharashtra.- Appointed 50 Distributors and Dealers in PAN Maharashtra for getting streamlined business and distribution.- Recruited, hired, and trained over 15 marketing and sales specialists, for launching and streamlining new product category in the Maharashtra region.- Planning and execution of BTL and demand generation activities at 8K Outlets for promoting Downlighters, LED Battens and outdoor LEDs.- Drove Secondary Sales process and weekly primary plan to achieve BP.- Team-based working style to improve operations, and impact business growth.

Brand Activation and Market Mapping- Potentiality of Godrej AppliancesCanvasser’s Management across Punjab, Chandigarh and Haryana :Responsible for managing an exhaustive team of Canvassers which includes: • Training • Reporting and Management.Monitoring and Execution of Visibility factors of appliance product at appliances Exclusives, Company Shoppe and Appliances shop in Chandigarh and PAN Punjab.Implementation of Daily Sales SMS and Daily Attendance SMS in PAN Punjab, Chandigarh and PAN Haryana.Participation in Brand activation of Godrej Edge SX Muzi Play Refrigerator in Chandigarh and Mohali region.Participation in Increasing Channel partners in Chandigarh and Mohali region. Marketing Research: Survey & AnalysisMarket Analysis of Godrej Appliances as per Consumers and Dealers perspective.Market Mapping to determine the potential of Appliances in Chandigarh and Mohali region market.