Mediaocean is a leading omni-channel adtech infrastructure platform. Following the acquisition of Flashtalking, I spearheaded our strategic initiative to create seamless end-to-end workflow products and expand opportunities across client bases while integrating Flashtalking’s creative production platform with Mediaocean’s social activation platform and 6 social publishers.Coordinating activities of product and engineering teams across both companies, I drove the alignment of cohesive self-service UI workflows, overcame complex cross-platform authentication and authorization challenges, and developed REST APIs to enable seamless integration and automation. My leadership in this initiative extended to shaping the overall design and architecture of our integrated solution, while mentoring teams to bridge gaps in technical and domain expertise. I also led the effort to create and launch new cross-platform automation products.To maintain domain knowledge and expand product capabilities, I continuously deepened my understanding of publisher platforms and their APIs, actively engaging with publishers to address any deviations. I was instrumental in diagnosing, prescribing, and coordinating solutions for technical issues, and occasionally utilized Python to prototype workflows and conduct end-to-end integration load testing.My work involved close collaboration with clients and sales teams to identify use cases, address pain points, and analyze competitor offerings. I collaborated with executives, marketing, and product teams to prioritize our roadmap and develop essential documentation for sales, support, and client success.

Flashtalking is a leader in dynamic creative optimization within the adtech space. I joined Flashtalking to extend its creative production, trafficking, and insights capabilities from the open web into social channels, driving innovation and growth in a rapidly evolving market.I successfully embedded support for Meta and YouTube into our applications. This involved in-depth research into authentication, authorization, and REST API integration with these social giants and close collaboration with product and engineering teams.I also spearheaded the go-to-market strategy for bulk social creative automation, emphasizing the ease and efficiency of our streamlined workflows. My role included engaging directly with customers to pitch, implement, and continuously evolve our SaaS solutions, ensuring the dynamic needs of our clients were met.Additionally, I designed and managed the SQL integration with Google Ads Data Hub, providing expert guidance to clients and support teams on the implementation of associated tags.I played a key role in Flashtalking’s $500M acquisition exit by expanding its display and video creative production and trafficking capabilities to Meta and Google channels, while also onboarding new clients.

RevJet was a leading adtech SaaS platform for dynamic creative optimization spun off from Lifestreet Media. I spearheaded the design and development of our mobile and web digital ad optimization SaaS platform from the ground up that was widely adopted by Fortune 500 companies. Recognized by Forrester Research as a Leader in Creative Advertising Technologies, our platform surpassed industry giants, Google’s DV360 and Amazon’s Sizmek, in Current Offerings and Strategy. As the leader of a technical team of 30+, I oversaw the creation of our platform’s UI, optimization algorithms, partner integrations, dashboards, reporting systems, and databases. My work included designing database schemas that powered real-time ad server decisioning, optimization, and historical analytics. A key differentiator of our platform was its ability to automatically weight traffic toward top-performing ads based on statistical significance, setting us apart from competitors who often relied on less reliable data.My efforts contributed to four consecutive years of record-breaking annual revenue growth, achieving up to 220% year-over-year increases and securing annual renewals exceeding $1M. I was actively involved in the sales process, from pitching solutions in pre-sales meetings to ensuring successful client onboarding and continuously evolving the platform based on client feedback.I also played a crucial role in reducing data center unit costs by 40% through effective negotiation of infrastructure contracts valued at over $1M, while expanding our global presence with seven new data centers and upgrading hardware specifications. Additionally, I forged strategic alliances by successfully negotiating integration agreements with over 100 technology partners, further enhancing the platform’s capabilities.

LifeStreet was a leading performance-based web and mobile ad network that we spun off from one of its B2C ventures. I joined LifeStreet to design and evolve the analytics infrastructure across all its businesses.Leading a global team, I architected a data warehouse that processed billions of events daily, achieving a worldwide reach of over 600 million and driving $200M+ in annual revenue. I facilitated our expansion into real-time bidding by first evolving the MySQL row-oriented database, then migrating to multiple Vertica columnar database clusters, allowing exponential scaling. I optimized aggregates and APIs to support new use cases and mined raw data to uncover actionable insights and enhance our analytics platform. Additionally, I developed tools that empowered analysts to search and sample raw logs.I evolved event attribution algorithms, expanding high-velocity A/B testing of creatives to additional channels. I improved reporting accuracy by developing algorithms to detect and exclude fraudulent traffic. I also optimized our data infrastructure to handle data collection, transformation, and aggregation from approximately 1,000 global servers, reducing network traffic and minimizing duplication.For the B2C ventures, I designed transactional and analytics databases to track key metrics, including product costs, expenses, credit card fees, subscription revenue, product revenue, and returns. I developed ROI models and conducted business health analyses for the CEO, providing strategic insights. In the competitive deal-of-the-day business, I automated collection of competitor offers and analyzed them to identify the most valuable deals and to price them competitively. I also analyzed the performance of display and email campaigns to guide ad spend and campaign optimization. For the subscription product, I provided detailed analysis of call center performance, evaluating metrics such as cancellations, chargebacks, upsells, downsells, and customer retention.

Exigen Group was a SaaS provider catering to various verticals. Following the acquisition of Portera, I took on the management of all technical aspects of our ServicePort business, leading a diverse team of 20+ professionals across product management, engineering, support, and operations in the USA, Canada, and Latvia.I drove significant cost savings by consolidating our datacenter footprint through virtualization and transitioning from licensed to open-source components. Additionally, I enhanced system maintainability and development flexibility by migrating our mixed technology stack—comprising Solaris, Java, OracleDB, Windows, VB, and SQL Server—to a unified stack centered on Linux, OracleDB, and Java.

Portera was a leading SaaS provider of applications and business services for professional services organizations. I joined Portera to lead their enterprise application integration and analytics practices.I engaged with clients from initial quote through full implementation, ensuring the seamless integration of data from our Portera ServicePort platform into their backend infrastructures. I also designed custom analytics solutions, leveraging SQL and stored procedures to extract valuable insights from our platform’s Oracle and SQL Server databases. Additionally, I successfully managed a profitable training revenue stream by creating and delivering monthly customer training courses focused on self-service XML API usage and integration best practices, both onsite and in-office.To optimize the data platform, I collaborated closely with engineering to enhance data APIs and refine the database schema, which significantly improved API performance and reduced failure. Additionally, I developed a suite of automation tools for the implementation consultants that reduced data processing times from days to under an hour, resulting in increased margins and productivity, particularly for fixed-bid startup engagements.

Calico Commerce was an AI-driven e-commerce expert systems technology provider, ultimately acquired by Oracle. I played a key role in the company's successful IPO by designing and leading high-impact implementations for referenceable clients.At Qwest Communications, I led a year-long onsite engagement across California, Colorado, Ohio, and Virginia, where I led teams from Deloitte, KPMG, and Qwest in developing solutions for quoting and provisioning broadband services. To ensure consistent and to scale implementations, I mentored partners on requirements gathering, coding paradigms, and architecture design, which also encouraged them to include Calico in partner-initiated projects.At International Game Technology in Nevada, I developed product models for configuring slot machines. My strategic advice on refactoring assemblies improved their supply chain and manufacturing processes, enabling more flexible configurations and better integration with the Calico eSuite solution.At Dell Computer in Texas, I supported and mentored Dell developers during a year-long engagement, where we built solutions for quoting and configuring enterprise systems and upgrades using the Calico eSuite platform.Additionally, I ensured client success by traveling to various sites to troubleshoot and resolve issues when other teams faced implementation challenges.

Applied Materials is the industry leader in materials engineering solutions, integral to the production of virtually every new chip and advanced display worldwide.I began my journey at Applied Materials by designing custom electro-mechanical subsystems for their flagship physical vapor deposition (PVD) machines. To enhance efficiency and streamline operations, I developed a database application that cataloged all new and existing custom designs and pre-filtered new design requests. This innovation was integrated into the systems engineering intake process, preventing duplicate designs and paving the way for product standardization.I transitioned to managing expert system implementations for the billion-dollar Physical Vapor Deposition and Rapid Thermal Process product groups and eradicated 99% of all manual order processing and bill-of-materials errors. I created the knowledge base content essential for manufacturing these complex machines and collaborated with global product management, manufacturing, and IT teams to develop corresponding expert system models. I also re-engineered business process workflows and implemented change management across sales, manufacturing, and other key areas. My efforts culminated in the successful global launch of a new business process workflow and software, which I validated through rigorous system and pilot tests with cross-functional teams, ensuring the accuracy of models, bill-of-materials outputs, and the updated processes.