Senior Director Of Product
Mediaocean is a leading omni-channel adtech infrastructure platform. Following the acquisition of Flashtalking, I spearheaded our strategic initiative to create seamless end-to-end workflow products and expand opportunities across client bases while integrating Flashtalking’s creative production platform with Mediaocean’s social activation platform and 6 social publishers.Coordinating activities of product and engineering teams across both companies, I drove the alignment of cohesive self-service UI workflows, overcame complex cross-platform authentication and authorization challenges, and developed REST APIs to enable seamless integration and automation. My leadership in this initiative extended to shaping the overall design and architecture of our integrated solution, while mentoring teams to bridge gaps in technical and domain expertise. I also led the effort to create and launch new cross-platform automation products.To maintain domain knowledge and expand product capabilities, I continuously deepened my understanding of publisher platforms and their APIs, actively engaging with publishers to address any deviations. I was instrumental in diagnosing, prescribing, and coordinating solutions for technical issues, and occasionally utilized Python to prototype workflows and conduct end-to-end integration load testing.My work involved close collaboration with clients and sales teams to identify use cases, address pain points, and analyze competitor offerings. I collaborated with executives, marketing, and product teams to prioritize our roadmap and develop essential documentation for sales, support, and client success.