Vince Goff Email & Phone Number

Boca Raton, Florida, United States

EMAIL / SMS / CRM / AUTOMATIONSOwned 52,000 contact Infusionsoft CRM, including all aspects of travel promo and fulfillment campaigns and customer lifecycle emails, deliverability and list hygiene.Produced campaigns for up to 50 new trip/product launches per year, made possible by streamlining the technical part of campaign creation from previously taking days to taking 120 min to complete.Generated copy and graphics for a significant portion of all email and SMS messages, meeting all deadlines in a fast-paced production environment.BILLING SYSTEM UI/UX DESIGN / PROJECT MANAGEMENTVolunteered to take over a deposit/final payment billing system project that was spiraling out of control.Brought all UI/UX design responsibilities back in-house, interviewed stakeholders and wireframed the new interface.Managed development team sprint reviews and coached them to deliver an interface that reduced billing phone calls by 75%.WORDPRESS MAINTENANCE AND WEBSITE DESIGNCompleted plugin selection and maintenance, template updates, JS and CSS modifications and fixes on current website.Planned and created a new social networking site for potential travelers, from idea to launch, in nine weeks, to help pivot during covid.NEW TRAVEL MEMBERSHIP PROGRAMCreated a travel membership program to increase customer loyalty and lifetime value.Planned and implemented all program aspects, including membership promotion, fulfillment, upgrade and renewal sequences.DATA / METRICS / TAGS / ANALYTICS / ANALYSISSet up and reported on campaign success and web traffic using CRM data and Google Analytics.PLANNING / STRATEGYConducted SWOT analysis and created yearly and quarterly marketing plans to execute against.DETAILED DOCUMENTATIONDocumented every aspect of my role, inspiring SOP creation in all roles, company-wide.

Gilbert, Arizona, United States

Owned and operated digital marketing business, serving local and remote clients.SALESMAN / STRATEGIST / COACH / ACCOUNT MANAGER:Persuaded and closed deals via consultative selling, moving business owners from prospect to clientCreated strategic marketing plansAchieved marketing plan buy-in and sign-offCoached business owners and helped them stay accountable for executing their part of marketing plansSAMPLE PROJECTSB2B ENTERPRISE TRAINING (Story Branding, Customer Acquisition Funnel, Sales Pages)(Company provides enterprise Agile training for NASA, Google, Amazon, Wells Fargo, etc.)Story Branding - Guided through Story Brand process, discovering and profiling three valuable avatars and industries to targetCustomer Acquisition Funnel - Designed and implemented all steps to escalate prospects through stages of commitment toward core offerings, including lead magnets, introductory courses, email touchpoints, sales pages, coaching business owners to create lead magnets and introductory courses.Sales Page Design - Created sales pages to speak to avatar needs and sell core enterprise training product, including all graphics, design, copywriting.B2C E-COMMERCE (ClickFunnels troubleshooting, Infusionsoft database management, Shopify integration)(Company owned by two-time, 2 Comma Club ClickFunnels Winner with 40 e-comm funnels)ClickFunnels - Troubleshot preexisting sales funnel issues, resulting in bringing funnel revenue above original numbers.Infusionsoft CRM - Managed email campaigns, affiliate setup, billing backend.Shopify - Customized ClickFunnels/Shopify integration and customized Shopify store.B2C LOCAL BUSINESS (Facebook advertising, Customer acquisition funnel)(High-volume wound care clinics)Facebook - Facebook advertising for a cutting edge product with complex FDA advertising requirements, resulting in significant ROAS.Woo Sender - Set up customer acquisition funnel with AI powered automated call booking.

Tempe, Arizona, United States

Designed complex fraud risk queries on MS SQL Server to discover & flag fraudulent transactions on Go Daddy’s 10,000+ daily sales transactions to assist fraud prevention team.Created numerous reports for department heads and VP's assessing internal and external fraud risks and prevention.

Tempe, Arizona, United States

Provided sales engineering support for Premium Domains sales team.

Scottsdale, Arizona, United States

Provided billing support and consultative sales for GoDaddy products.

Scottsdale, Arizona, United States

Provided consultative sales and technical support for domains, DNS, hosting and other GoDaddy products.

Phoenix, Arizona, United States

Provided MS Windows server and desktop administration and support for 100 person on-site team.