Branding and communications, content/inbound and sales/outbound marketing, product-definition and market positioning for AI-enabled customer experience software platform. Leading the creation of full-service market intel and voice-of-customer analytics & consulting offering.

Work with business, education and technology clients nationwide to develop and implement communications strategies for products, services and brands. Conduct brand audits, lead product definition efforts, write and edit marketing materials, design prototypes of communications and digital services.

Created and executed strategic marketing plan for graduate design school, focused on increasing enrollment and fundraising. Responsible for social and mainstream media relations strategy, web content, print and digital materials and advertisements, special events, and growing and cultivating a global network, including alumni. Managed a $500k budget, full-time Marketing Associates, designers and interns. Accomplishments included: - Increased enrollment by 50% and corporate fundraising by 400% . - Secured feature coverage in Business Week, Fast Company, and the New York Times, among others. - Produced two annual, international design conferences with revenues of over $500k each. Speakers included CEOs and execs from Microsoft, Motorola, Philips, P&G, SAP, Steelcase, WIRED ( URLs below).- Led major rebranding effort resulting in new identity guidelines, logo, dozens of print pieces, website.- Initiated school’s first social media presence on Facebook, Twitter, LinkedIn, Vimeo and Flickr.

As the school's first full-time employee focused on communications, developed goals, initiatives and timelines for creating an in-house marketing and PR program. Formed many internal systems and processes from scratch, including coursework archives, contact databases, newsletters, and content gathering procedures. Developed first web strategy, authored and updated all web content. Wrote and design-directed new viewbooks and fundraising brochures. Planned and facilitated monthly executive forums, symposia, conferences, and other events. Drafted letters from the Director, strategic operating plans, and Board communications.

Managed advertising and corporate communications for expert witness and business consulting network. Recruited faculty consultants from top-25 universities for consulting with major international law firms like Winston & Strawn and Jones Day, and Fortune 500 clients, including Lockheed Martin and Kimberly-Clark. Programmed and produced executive education seminars in the US and Europe with faculty from Stanford, Yale, MIT and University of Chicago. Managed popular student internship program. Conducted strategic alliance negotiations with distance learning firms, consulting firms, content distributors, Top 25 universities. Grew number of engagements by 5x over three years.