Director Of Marketing And Communications
Chicago, Illinois, Us
Created and executed strategic marketing plan for graduate design school, focused on increasing enrollment and fundraising. Responsible for social and mainstream media relations strategy, web content, print and digital materials and advertisements, special events, and growing and cultivating a global network, including alumni. Managed a $500k budget, full-time Marketing Associates, designers and interns. Accomplishments included: - Increased enrollment by 50% and corporate fundraising by 400% . - Secured feature coverage in Business Week, Fast Company, and the New York Times, among others. - Produced two annual, international design conferences with revenues of over $500k each. Speakers included CEOs and execs from Microsoft, Motorola, Philips, P&G, SAP, Steelcase, WIRED ( URLs below).- Led major rebranding effort resulting in new identity guidelines, logo, dozens of print pieces, website.- Initiated school’s first social media presence on Facebook, Twitter, LinkedIn, Vimeo and Flickr.