Vincent Bertault Email & Phone Number

• Set, establish and lead the creative vision of all new and existing brands of Spanx’s IncorporationTranslate business objectives into innovative design and copy solutions
• Provide, oversee the creative strategy to develop all collateral, packaging, photography, web, catalogs, e-commerce, digital and retail store design as well as marketing and sales collateral materials
• Set art direction, implement creative requirement processes, establish new standard photography as well as engaging copy
• Innovate and develop department strategy together with tools and processes
• Source, manage outside creative talent together with agencies
• Introduce creative processes that ensure timely speed to market delivery within budget

• Lead design teams that delivered on average a 65% margin growth for all design projects
• Effectively utilized expertise to provide strategic design direction, identified emerging trends and translated them into relevant business opportunities that maximized ROI
• Evolved and created compelling brand messaging, strategies, and visions that drove sales growth and the brand image
• Championed teams to distort time and resources to accomplish critical business initiatives and bring to fruition white space ideas
• Spearheaded the conceptual development and partnered with cross-functional leaders to ensure that seasonal design campaigns were presented with a consistent look and feel; drove this consistency across all relevant.
• Took the lead role in developing and implementing business / financial strategies and applied it across all design functions

Graphic Art

Master, Architecture