Vincent Bertault Email & Phone Number

Set, establish and lead the creative vision of all new and existing brands of Spanx’s IncorporationTranslate business objectives into innovative design and copy solutions• Provide, oversee the creative strategy to develop all collateral, packaging, photography, web, catalogs, e-commerce, digital and retail store design as well as marketing and sales collateral materials• Set art direction, implement creative requirement processes, establish new standard photography as well as engaging copy• Innovate and develop department strategy together with tools and processes• Source, manage outside creative talent together with agencies• Introduce creative processes that ensure timely speed to market delivery within budget• From an inspiring vision and work environment, connect the creative team to Spanx's business objectives and fosters collaboration together with innovative and engineered products

• Lead design teams that delivered on average a 65% margin growth for all design projects• Effectively utilized expertise to provide strategic design direction, identified emerging trends and translated them into relevant business opportunities that maximized ROI • Evolved and created compelling brand messaging, strategies, and visions that drove sales growth and the brand image• Championed teams to distort time and resources to accomplish critical business initiatives and bring to fruition white space ideas• Spearheaded the conceptual development and partnered with cross-functional leaders to ensure that seasonal design campaigns were presented with a consistent look and feel; drove this consistency across all relevant functions (i.e. Marketing, POS, Store Windows)• Took the lead role in developing and implementing business / financial strategies and applied it across all design functions• Encouraged teams and cross functional partners to strive for true out-of–the-box thinking and risk-taking that helped generate new ideas• Ensured the brand continued to evolve to “next” while maintaining the clarity of the brand image• Identified strategic growth initiatives that delivered financial objectives and maximized volume and profit

Graphic Art

Master, Architecture