Govern and enforce brand image on all aspect (e.g. conceptual developement, design direction, production quality control etc.), with input from CEO and COO.Responsible of design communication and negotiation with Nippon Design Center on brand revamp project.Lead design team to provide design solutions to support HK, CN, and SG markets on local implementation (e.g. advertising, photo shooting, digital media, design guideline etc.).Lead special project teams for store design and build in Hong Kong and mainland China (over 20 stores).Train and coach subordinates, maintain a strong team to support business operations and company development.Maintain strong working relationship with vendors and suppliers.

Manage and coordinate design projects from concept through completion. work include: package design, book design, event & exhibition design, CI manual design etc.Handle corporate client communications and project development.Corporate with inhouse design team to provide create solution for clients.Major Brands: Jardine, Dairy Farm, First Choice, Mannings, Discovery Park, Phoenix Satellite TV, New World Development, Telstra International etc.

Develop persuasive concept and design styling for exhibition projects.Liaise inhouse 3D designer and contractor, transform ideas from paper to actual structure.Monitor production procedure and responsible for onsite installation.Major Brands: Asia World Expo, Mercedes Benz, Reuters HK etc.

Conceptual development on advertising campaigns.Produce design and photo direction.Handle printed materials design and production.Major Brands: British Council, Coca Cola, Clear Water Bay Golf Club, UL.

Design and concept development for printed materials.Provide design direction and work intensively with computer engineer to createonline projects.Major Brand: BMW official local dealer.