Vincent Cheong is a Sustainability Manager at British American Tobacco Malaysia.
British American Tobacco Malaysia
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Sustainability ManagerBritish American Tobacco Malaysia Apr 1998 - Present
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Esg/ Sustainability Manager/ Fleet Manager/ Facilities ManagerBritish American Tobacco Malaysia 2016 - 2023· Managing the Environment, health & safety agenda for the organization· Develop EHS road map & pathway for organization· Periodic review and amendment of EHS policy & procedure· Conducting periodic site office/ warehouse/ factory risk assessment & inspection to ensure compliance standard with global policy & regulation of OSHA 1994· Periodic review business risk assessment & BCP for EHS related topic (Emergency Evacuation, Pandemic, Fire Drill & Employees health & safety risk)· Lead & drive ESG KPI dashboard & result align with global strategy· Develop plan and activity to achieve “Zero Accident At Workplace”· Leading in accident/ incident investigation for any H&S related incident· Development of annual sustainability report for corporate annual report· Secretary of Corporate EHS steering committee
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Esg/ Sustainability Manager/ Fleet Manager/ Facilities ManagerBritish American Tobacco Malaysia 2016 - 2023· Managing the Environment, health & safety agenda for the organization· Develop EHS road map & pathway for organization· Periodic review and amendment of EHS policy & procedure· Conducting periodic site office/ warehouse/ factory risk assessment & inspection to ensure compliance standard with global policy & regulation of OSHA 1994· Periodic review business risk assessment & BCP for EHS related topic (Emergency Evacuation, Pandemic, Fire Drill & Employees health & safety risk)· Lead & drive ESG KPI dashboard & result align with global strategy· Develop plan and activity to achieve “Zero Accident At Workplace”· Leading in accident/ incident investigation for any H&S related incident· Development of annual sustainability report for corporate annual report· Secretary of Corporate EHS steering committee
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Sales & Distribution State ManagerBritish American Tobacco Malaysia 2013 - 2015- Managing the sales & trade marketing executive force to achieve state sales target and in market standard of compliance (Merchandising share in market, numeric & weighted distribution)- Managing of exclusive distributor operations team to achieve company goals & objectives (penetration & strike rate, sales target, OOS, Planograming standard, market return stock & etc)- Leading & provide direction to team to achieve company goal of numeric and weighted distribution within retail universe of charge- Provide on job training to new recruit executive and monitor team performance to achieve qualitative and quantitative objectives- Analyst and strategize team performance to develop & action plan to deliver high performance & result- Understand and provide strategy to brief executive to execute Cycle instruction/ activities to achieve brand & marketing objectives- Establish good relationship with internal & external stakeholders engagement- Plan & Initial local trade activity according to need to boost sales performance
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Sales & Distribution State ManagerBritish American Tobacco Malaysia 2013 - 2015- Managing the sales & trade marketing executive force to achieve state sales target and in market standard of compliance (Merchandising share in market, numeric & weighted distribution)- Managing of exclusive distributor operations team to achieve company goals & objectives (penetration & strike rate, sales target, OOS, Planograming standard, market return stock & etc)- Leading & provide direction to team to achieve company goal of numeric and weighted distribution within retail universe of charge- Provide on job training to new recruit executive and monitor team performance to achieve qualitative and quantitative objectives- Analyst and strategize team performance to develop & action plan to deliver high performance & result- Understand and provide strategy to brief executive to execute Cycle instruction/ activities to achieve brand & marketing objectives- Establish good relationship with internal & external stakeholders engagement- Plan & Initial local trade activity according to need to boost sales performance
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Sales & Distribution State ManagerBritish American Tobacco Malaysia 2013 - 2015- Managing the sales & trade marketing executive force to achieve state sales target and in market standard of compliance (Merchandising share in market, numeric & weighted distribution)- Managing of exclusive distributor operations team to achieve company goals & objectives (penetration & strike rate, sales target, OOS, Planograming standard, market return stock & etc)- Leading & provide direction to team to achieve company goal of numeric and weighted distribution within retail universe of charge- Provide on job training to new recruit executive and monitor team performance to achieve qualitative and quantitative objectives- Analyst and strategize team performance to develop & action plan to deliver high performance & result- Understand and provide strategy to brief executive to execute Cycle instruction/ activities to achieve brand & marketing objectives- Establish good relationship with internal & external stakeholder engagement- Plan & Initial local trade activity according to need to boost sales performance
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Distribution Operations ManagerBritish American Tobacco Malaysia 2010 - 2012- Managing of sales target & incentive scheme mechanism for sales & distribution team- Managed of stock volume planning deployment to distributors- Managed of warehouse & logistic deployment and operations- Managed of stock inventory of all warehouses & distributors- KPI review with distributors performance and area of improvement- Periodic review and amendment of standard Operations Procedure Manual/ Policy- Periodic review and implement new road to market model (RTM)- Periodic review of business risk management/ BCP related to trade marketing- Part of investigation team of any fraud/ CBT case related to trade marketing- Building good relationship with internal & external stakeholder (i.e: Trade Association)
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Brand Marketing Executive (Dunhill)British American Tobacco Malaysia 2006 - 2009- Managing of brand health indicator and opportunity for growth- Analyzing & planning of brand development pathway- Develop the consumer or retail research & survey methodology- Developing of brand strategy and campaign to drive consumer awareness and increase trial rate- Initiate consumer engagement event to drive brand awareness (Concert, sport & festive event)- Planning and executing brand promotion to drive brand equity – (LEP, LEPP, Promo pack & etc)- Provide monthly brand strength & progression update to respective head of function/Top Management/ Townhall
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Sales & Trade Marketing District ManagerBritish American Tobacco Malaysia 2004 - 2005· Managing the sales & trade marketing executive force to achieve district territory sales target and in market standard of compliance (Merchandising share in market, numeric & weighted distribution)· Managing of exclusive distributor operations team to achieve company goals & objectives (penetration & strike rate, sales target, OOS, Planograming standard, market return stock & etc)· Leading & provide direction to team to achieve company goal of numeric and weighted distribution within retail universe of charge· Provide on job training to new recruit executive and monitor team performance to achieve qualitative and quantitative objectives- Analyst and strategize team performance to develop & action plan to deliver high performance & result- Understand and provide strategy to brief executive to execute Cycle instruction/ activities to achieve brand & marketing objectives- Establish good relationship with internal & external stakeholder engagement- Plan & Initial local trade activity according to need to boost sales performance
Vincent Cheong Education Details
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NeboshProcess Safety Management -
Cert AcademyBasic Occupation First Aids -
FmmHotel Catering Management
Frequently Asked Questions about Vincent Cheong
What company does Vincent Cheong work for?
Vincent Cheong works for British American Tobacco Malaysia
What is Vincent Cheong's role at the current company?
Vincent Cheong's current role is Sustainability Manager.
What schools did Vincent Cheong attend?
Vincent Cheong attended Nebosh, Cert Academy, Fmm.
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Vincent Cheong
Cyberjaya -
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Vincent Cheong
Ambassador @ Catalyst For Change For Business Resilience, Digitalization Transformation, Channels Development, System Resilience Reengineering Sre/Devops, Agile Scrum, Team Performance Coaching And People ManagementPetaling Jaya1gmail.com -
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