A data-driven marketer who uses data & insights to tell good stories, who uses data & technology to solve problems, and who uses data science to build brands that people love.1) Data Science & Data Analytics- Expertise in SQL and familiarity with Python, such as statistical package pandas, statsmodels, scikit-learn, plotly. - Familiarity with predictive modeling techniques such as time-series forecasting, classification, regression, decision trees, anomaly detection, and NLP. - 5+ years of experience with data visualization and dashboard using Tableau, Google Data Studio, and Power BI. Experience with database ETL, including SQL, Alteryx, Hive, and Redshift. 2) A/B Testing & Experimentation- Expertise in experiment design including A/B testing, geo experiment, brand lift study, and longitudinal study- In-depth understanding of experimentation methodology, such as T-Test and Confidence Intervals, Statistical Power, Bayesian Analysis- 5+ years of experience working with top A/B testing platforms including Optimizely, VWO, Adobe Target, and Google Optimize3) Digital Analytics - 8+ years of experience with web analytics and A/B testing using Google Analytics, Adobe Analytics, Google Tag Manager and Optimizely- Working knowledge of top media platforms such as Google Ads, Kenshoo, Facebook Business Manager. LinkedIn Campaign Manager - Certified experts in Salesforce and Marketo with 5+ experience in CRM marketing and B2B Led Gen