Category Activation and NPD Launches - Compile Sales Activation Master Plans (SAMP) that include POS material and visibility plan based on 5P Picture of Success; forecasting, stock management & allocation; execution directives and KPI’s, etc. supported by compelling fact-based Ready-to-sell (RTS) commercial propositions. - Co-ordinate in-store category/brand advertising with the relevant stakeholders across sales and marketing to ensure excellence and consistency in execution output. - Actively track launch/activation implementation and performance, also conducting post-evaluations to be shared with the commercial organization. Customer/Category Planning - Identification of Channel/Customer opportunities and provide recommendations (customer specific or otherwise) to leverage category growth. - Jointly lead and co-ordinate Category growth initiatives with customers, reporting against progress and completing post evaluations. - Collaborate with Key Accounts and Demand planning teams on sales planning and forecasting to provide input into sales trends (internal and external) and align forecasts to plan by category. - Support Key Accounts team with relevant category inputs for Joint Business Planning with core customers - Identify gaps in shopper needs and influence the Category team to enhance category development capability

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