Lead a team of Sales/Product PM/Sales PM/Marketing to set up new business process to grow SMART Modular specialty memory business in APAC and support global sales.1. Responsible for APAC specialty memory P&L 2. Define APAC product strategy and plan to meet customers’ requirement in quality/performance/price.3. Develop go-to-market strategy to enhance SMART brand awareness and generate sales lead among Tier 2 customers. 4. Leverage APAC marketing team and local resource to implement global marketing strategy.5. Drive sales team to design in customer project and maximize customer base.6. Collaborate with SCM and introduce APAC vendors to create new business process to shorten fulfillment lead time and increase flexibility for inventory management.

Provided strategic vision and leadership for DRAM, NAND Flash and CE business unit managing P&L with annual sales NTD $20~25 billion for global market, driving PM team of 30+ people to achieve business success while pioneering to initiate reorganization strategy with significant profit growth. 1. Directed DRAM, NAND Flash (SSD/UFD/Card), Consumer electronics (EX-HDD/Power Bank) product lines covering product planning/new product development/product marketing/Go-to-Market/fulfillment. Successfully created new Durable serious and presented new product positioning strategy for External HDD and Power Bank that drove 240% (50k ->120k/m) and 500% (20k-100k/m) volume growth respectively2. Managed and oversaw all product management aspects to ensure business success on global scale. Led large-scale cross-functional teams (RD/Procurement/PMC) to drive cost efficiency and operational excellence, engaged 4 sales teams (Channel/IA/SI/OEM) to achieve target KPI by monitoring sales forecast and delivery, and drove marketing efforts with Marketing team for new product launch/brand marketing/channel marketing 3. Re-organizing DRAM/Flash/CE BU into one PM group to ensure ADATA can leverage the strength of scale and resources for future growth, creating remarkable integration success and increasing overall 20% volume growth for all product mix4. In 2018, took charge of SDD product line and integrated IC solution. Successfully turned the product lines from loss to profit in just 6 months (with monthly sales NTD $300-400M)5. Directly reported to General Manager (DRAM & Flash) and Vice President of PM (Consumer Electronics). Set clear mission, KPIs, job description and performance tracking system from scratch to manage 30+ team members establishing new culture, while providing trainings and coaching for talent development 6. Innovated ADATA SE730/SD700 product lines for new product development project, collaborating with ID team and winning Global Design Award

Took charge of Retail Marketing across shop operation, product training, visual merchandising and promoter areas by leading 16 team members covering 200+ Samsung staffs. 1. Directed all retail marketing strategies and activities for 5000+ retail stores (Samsung brand stores, telecom stores, chain retailers, etc.) to help driving annual sales, and gained, sustained market leadership with premium executions while aligning HQ go-to-market strategy with optimization and localization 2. Devised salesman incentive project plans with App solution, leading the development process such as budget, bonus policy and rules, system specification, dealer/channel communication and external cooperation to increase 20% channel sell-out Qty3. Devised product training strategy and roadmap of Galaxy S5/Note4/S6 flagship products in retail front. Launched training certification program to achieve 10,000+ salesman coverage success in just one month, while pioneering to innovate new 30-secs video training way to boost effectiveness 4. Collaborated closely with Product Marketing team and cross-functional teams (Retail Sales, Regional Sales, Marcom, etc.) to ensure solid execution of retail marketing plan and successful product launch in alignment with HQ Go-to-Market strategy and guidelines 5. Won 2nd place award of regional training camp held by HQ among 63 countries, and obtained regional/global resources for best practices sharing

Responsible for managing P&L performance across projector/smartphone/tablet/multi-client desktop solution/digital signage solution/digitizer solution/smart display business of USD$36-48M annually for APAC markets (Taiwan, New Zealand/ Australia, Japan/Korea, SEA , South Asia, , India, Middle East, and Africa)1. Consistently met or exceeded 100% revenue/gross profit target by developing, executing product marketing, Go-to-Market, channel marketing strategies, sustaining market share in product segmentation through media, digital marketing, retail promotion and channel training efforts2. Devised new product launch strategy for ViewPad7, and achieved the best sales performance in APAC region. Initiated locally relevant creative marketing execution cooperating with Pili Puppet, creating remarkable pre-order success as the first tablet with over NT$10,000 price launching in CVS channel3. Strategically managed full product lifecycle including sales forecast/stock/shipment management, while closely collaborating with cross-functional teams (product development BU, marketing, supply chain, customer service teams) and engaging with regional sales team to hit company financial target4. Designed and executed regional product trainings through dealer seminars to engage channel partners across various countries5. Proposed new SEO and Facebook strategy to GM and coordinated with Marketing team for implementation, driving daily page view and unique visitor growth by 100%

1. Led the iconic project “Heart 2.0 and Online Fund Raising” of United Way cooperating with 104 Job Bank, SOHO Consulting Firm and Taiwan House Cleaning Service Organization to achieve project mission: “ Empowering economic minority to generate stable income with living sustainability”, managing long-term cooperation with 3-year budget amount to NT$10 M and helping more than 100+ minoritys in Taiwan2. Orchestrated new marketing strategies covering online, social media, blog and official website to boost brand awareness, and initiated, implemented online donor strategy that increased over 100% online fund raising and 100% membership yearly3. Led the development team to design new and revamped existing official website, while creating new functions integrated with SEO/Easy content management/Facebook integration strategies for online donation4. Generated 100% sponsorship growth of 2009 Citibank & United Way yearly fund raising campaign by strengthening social media strategy with Facebook and iPart

1. Managed and supervised P&L of 104 value added website service, developing strategic alliance/ SEO/ member community strategies to maximize business revenue and website traffic.2. Created the 1st online entrepreneur community/forum among market competitors for Taiwan’s full-time workers to discuss opportunities of starting business before social media (Facebook) was around, which boosted over 50% website traffic and membership 3. Launched “United Way Heart 2.0” project with the mission to coach economic minority to generate stable income through running self-own business or providing house cleaning service. Successfully generated NT$1 million via online fund rasing in just one month, partnered with influencers/bloggers national wide and created media exposures 4. Grew the annual advertising revenue by 50% through introducing offline franchiser info-session strategy 5. Led the team of 11 (sales, website planners, designers, programmer, customer support) to hit company’s financial target

Media exposure (e.g. https://www.rmim.com.tw/news-detail.php?id=3220, cover story of Vincent Hung)1. Effectively met and exceeded business revenue target by managing Laser printer/Projector/Dot Matrix printer/Inkjet printer/DSC product lines across online, (epMall.com), direct (B2B project/TV shopping) and channel sales, while leading sales teams to maximize sales leads and revenue 2. Initiated to create Pay-Per-Print solution for color laser printer and was the first IT vendor for TV shopping channel, boosting over 200% sales growth 3. Pioneered to develop new TV shopping channel (Eastern Home Shopping) to sell EPSON products, breaking the sales record of company’s history by selling 200+ sales bundles in just 1 hour (average quarterly sales volume was 100, with NT $19500/bundle)4. Introduced market’s first sales strategy by bundling color laser printer and printing solutions (with NT 99,000 market price), which successfully penetrated into over 500+ insurance channels, library, and computer center)5. Other milestones: Implemented the first online shopping website for National Palace Museum / Co-developed new printing solution ”EPSON Print Master” with ASUS (e.g. https://www.ithome.com.tw/node/34652)

1. Responsible for managing pre-sales supports and preparing sales pitch for sales team 2. Managed multi-projects according to system implementations for clients such as Nan Shan Life Insurance, Shin Kong Commercial Bank and Chinatrust Commercial Bank nationally 3. Provided new system trainings for end users, conducted testing and coordinated with multi-vendors effectively