Vincent Lin Email and Phone Number
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Vincent Lin phone numbers
I have a passion for translating the voice of the customer into products and services people need in their lives. 25+ years of product development/management, research and design experience in some of the world’s largest brands across telecommunications, financial services, healthcare, IT, education, entertainment software, and retail.I manage a team of customer experience professionals who execute the company’s research agenda, collaborate across business units and departments (strategy, marketing, sales, product development, customer service). I grow and maintain primary and secondary research & data vendor relationships, work on privacy/compliance issues related to customer experience (HIPAA/CCPA/GDPR), educate and evangelize customer research tools and methods throughout the organization.I have experience managing product development designers and cross-functional teams, giving executive presentations, forming internal and external customer relationships, and vendor management (driving RFPs, multi-bid, and contract/price negotiation).Specialties: Experience Insights strategy and management, Competitive\Industry analysis, Consumer insights (customer experience/journey mapping, segmentation, persona development), Usability research (customer diaries, eye-tracking); Persona development, Customer Journey Mapping, Service Design and Blueprinting, Longitudinal Experience metrics (NPS, Satisfaction, J.D. Power), Creative/Packaging/Display Refinement, Mystery Shopping, Loyalty programs, Panel development, Professional interviewer, Focus group/town hall moderation, In-depth Interviews; Questionnaire/survey design, optimization, and development; Online research methodologies (Online communities, Remote/web-based IDIs), .Marketing Management & Communications: Value prop development, Campaign development, copywriting/testing, ad development, storyboarding.Product Development & Design: Product Management, Product design, Design Thinking workshop, User story/Use case development, UI/Interface/Web design, Graphic design, 3-D object/environment modeling.
7-Eleven
View- Website:
- 7-eleven.com
- Employees:
- 1
- Company phone:
- 4018497190
- Company email:
- info@7elevenhawaii.com
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Group Manager - Experience Research7-Eleven May 2024 - PresentIrving, Tx, Us
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Director, Experience DesignSpectrum Oct 2022 - Apr 2024Stamford , Ct, UsManaged a team of researchers that supported Customer Service applications, TV/News/Sports applications and set top box software, industrial design, and customer experience metrics. I was the co-architect of the research community of practice and champion for process and research best practices. -
Senior Ux Research ManagerOptum Jan 2022 - Oct 2022Eden Prairie , Mn, UsManaged a research team within Optum. Developed the research agenda; built/grew/coached the team; built internal/external strategic partnerships; developed best practices/process/tools; championed the use of research in informing business, product, and service strategy. -
Lead Ux ResearcherBroadcom Inc. Mar 2020 - Jan 2022Palo Alto, California, UsLed primary and secondary UI/UX research for AIOps & Automation - Mainframe. Consulted with Designers/Product Managers/Stakeholders to develop & execute learning agenda and research plans. • Developed tools/best practices, common research metrics and customer tracking database.• Designed, organized, and led design thinking workshops with cross-functional teams, executives, and customers. -
Ux Research ManagerCapital One Jul 2017 - Oct 2019Mclean, Va, UsLed primary and secondary UI/UX research for financial services. Designed, implemented and presented B2B/B2C insights across the enterprise. Conducted generative and evaluative research.• Primary customer and research consultant across multiple functional experience teams.• Developed and executed learning plans for product management and design partners.• Developed best practices, tools, coaching and training to democratize customer insights across the division. -
Customer Insights And Competitive Intelligence ManagerCapital One Feb 2016 - Jun 2017Mclean, Va, UsLed primary and secondary research for the Customer Office. Designed, implemented, and presented customer insights across the enterprise. Managed research vendors and providers. Provide consulting as the leading customer advocate.• Led and managed a team of research managers to translate the voice of customers and competitive intelligence into business strategy• Led "Special Projects" for competitive customer insights to inspire the business to be the best experience across all industries• Conducted design thinking workshops and presentations to help stakeholders and product managers
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Market Research / Consumer Insights Marketing ManagerCapital One Nov 2014 - Jan 2016Mclean, Va, UsDesigned, managed, implemented, and presented market research and consumer insights across financial services. Managed research vendors and providers. Provide consulting across the business as the consumer and market expert.• Deepened organizational understanding of consumers through the development of customer segmentation models and personas• Championed and piloted design thinking projects through the division, organizing multi-day event encouraging cross functional engagement• Provided marketing with key insights in the creation and refinement of value propositions, marketing messages, and other communications for market leading products
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Market Research / New Product Development ManagerCapital One Oct 2013 - Nov 2014Mclean, Va, UsDesigned, managed, implemented, and presented B2B, B2C market research across financial services. Managed research and data vendors/budgets. Responsible for: enterprise product/service satisfaction, customer segmentation/behavioral profiling, web and product usability.• Led UI / UX research on the #1 new product for the division, providing actionable recommendations to the production team to prep for test market and multi-million dollar nationwide launch
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Market Research / Business Strategy ManagerCapital One Oct 2008 - Oct 2013Mclean, Va, UsDesigned, managed market research across financial services. Managed the research/data budget and vendor relationships. Trained and managed associates in the administration and analysis of on-going feedback surveys, competitive research.• Championed and implemented the research that drove the development of the division's loyalty program• Developed the key satisfaction metrics in use by executives in board and investor presentations• Designed and implemented on-going customer feedback events in key markets to promote executive and business manager engagement
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Market Research / Sales Marketing ManagerCapital One Jul 2006 - Oct 2008Mclean, Va, UsDesigned, managed, implemented, and presented market research across LOB. Developed marketing presentations, promotions, and incentives. Supported trade show administration and promotional activities.• Developed and managed consumer online community, key resource for quick turn, cost effective research, and strengthening relationships with key customer influencers• Co-founded and supported competitive intelligence strategic initiative and engineered the competitive resource library for use across the organization• Designed, organized executive town hall events for the office of the President
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Market Research ManagerTexas Instruments Mar 2004 - Mar 2006Dallas, Tx, UsDeveloped and executed market research strategy; managed the research budget; conducted and led primary qualitative and quantitative research; managed and negotiated with research/marketing vendors; proposed, created, and managed online research library resource.• Led online research initiative; vendor selection, web survey process engineering; recommended, programmed, fielded, and analyzed web surveys for stakeholders division-wide.• Provided marketing with actionable recommendations for best practices and improving customer reach and retention by 15-25% during pre/post launch.• Built strong relationships with research vendors, contractors, and secondary research providers, while aggressively negotiating for savings of 15-25% off typical bids.• Recommended and implemented research alternatives realizing an annual savings of 60% over outside vendor costs. -
Customer Understanding Product Development Marketing ManagerTexas Instruments May 2003 - Mar 2004Dallas, Tx, UsConducted expert interviews and concept testing with key influencers; performed market research for key products utilizing primary & secondary sources; defined feature sets for new and sustaining products; forged relationships with customers for researching market segments.• Led customer understanding, market research, and developed original concepts and feature set for #1 new software product in 2005 for division.• Led sub teams in multiple executive business strategy teams -- conducted market research to identify potential areas to focus new product ideas as well as line extensions.
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Competitive Research Business AnalystTexas Instruments May 2002 - May 2003Dallas, Tx, UsPerformed competitive analysis in the handheld PDA market utilizing primary and secondary sources; initiated and presented research findings and recommendations to cross-functional teams and management through quarterly publications and periodic presentations.
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Senior Technical DesignerOrigin Systems - Electronic Arts Jan 1995 - Jul 1999Redwood City, Ca, UsManaged technical design team; recruited, hired, trained and coordinated contractors and staff; developed content production process. • Provided cost savings of 25-45% by developing alternative methodologies and negotiating cost-effective solutions with hardware and software vendors.• Designed and coordinated the world/environment builds; built the hero vehicles for the #1 PC combat simulations in 1996/1997.
Vincent Lin Skills
Vincent Lin Education Details
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Cornell UniversityTechnology Leadership -
Iowa State UniversityMaster Of Human Computer Interaction
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Smu Cox School Of BusinessMaster Of Business Administration - Mba
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The University Of Texas At AustinMicrobiology
Frequently Asked Questions about Vincent Lin
What company does Vincent Lin work for?
Vincent Lin works for 7-Eleven
What is Vincent Lin's role at the current company?
Vincent Lin's current role is People Centered Leader, UX Research and Design Strategist.
What is Vincent Lin's email address?
Vincent Lin's email address is vi****@****tum.com
What is Vincent Lin's direct phone number?
Vincent Lin's direct phone number is +170344*****
What schools did Vincent Lin attend?
Vincent Lin attended Cornell University, Iowa State University, Smu Cox School Of Business, The University Of Texas At Austin.
What are some of Vincent Lin's interests?
Vincent Lin has interest in Children, Economic Empowerment, Environment, Education, Poverty Alleviation, Science And Technology, Animal Welfare.
What skills is Vincent Lin known for?
Vincent Lin has skills like Market Research, Competitive Analysis, Strategy, Product Development, Product Management, Customer Experience Analysis, Customer Experience Consulting, Customer Insight, Focus Groups, Marketing Communications, Leadership, Social Media.
Who are Vincent Lin's colleagues?
Vincent Lin's colleagues are Maze Love, Sukhi Sandhu, Jennifer Davidson, Mahesh Anand, Herman Narvaez, Samit Khan, Osime Izokpu.
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