Vincent Lin Email & Phone Number

Irving, TX, US

Stamford, CT, US

Managed a team of researchers that supported Customer Service applications, TV/News/Sports applications and set top box software, industrial design, and customer experience metrics. I was the co-architect of the research community of practice and champion for process and research best practices.

Eden Prairie, MN, US

Managed a research team within Optum. Developed the research agenda; built/grew/coached the team; built internal/external strategic partnerships; developed best practices/process/tools; championed the use of research in informing business, product, and service strategy.

Palo Alto, California, US

• Led primary and secondary UI/UX research for AIOps & Automation - Mainframe. Consulted with Designers/Product Managers/Stakeholders to develop & execute learning agenda and research plans.
• Developed tools/best practices, common research metrics and customer tracking database.
• Designed, organized, and led design thinking workshops with cross-functional teams, executives, and customers.

Mclean, VA, US

• Led primary and secondary UI/UX research for financial services. Designed, implemented and presented B2B/B2C insights across the enterprise. Conducted generative and evaluative research.
• Primary customer and research consultant across multiple functional experience teams.
• Developed and executed learning plans for product management and design partners.
• Developed best practices, tools, coaching and training to democratize customer insights across the division.

Mclean, VA, US

• Led primary and secondary research for the Customer Office. Designed, implemented, and presented customer insights across the enterprise. Managed research vendors and providers. Provide consulting as the leading.
• Led and managed a team of research managers to translate the voice of customers and competitive intelligence into business strategy
• Led "Special Projects" for competitive customer insights to inspire the business to be the best experience across all industries
• Conducted design thinking workshops and presentations to help stakeholders and product managers

Mclean, VA, US

• Designed, managed, implemented, and presented market research and consumer insights across financial services. Managed research vendors and providers. Provide consulting across the business as the consumer and market.
• Deepened organizational understanding of consumers through the development of customer segmentation models and personas
• Championed and piloted design thinking projects through the division, organizing multi-day event encouraging cross functional engagement
• Provided marketing with key insights in the creation and refinement of value propositions, marketing messages, and other communications for market leading products

Mclean, VA, US

• Designed, managed, implemented, and presented B2B, B2C market research across financial services. Managed research and data vendors/budgets. Responsible for: enterprise product/service satisfaction, customer.
• Led UI / UX research on the #1 new product for the division, providing actionable recommendations to the production team to prep for test market and multi-million dollar nationwide launch

Mclean, VA, US

• Designed, managed market research across financial services. Managed the research/data budget and vendor relationships. Trained and managed associates in the administration and analysis of on-going feedback surveys.
• Championed and implemented the research that drove the development of the division's loyalty program
• Developed the key satisfaction metrics in use by executives in board and investor presentations
• Designed and implemented on-going customer feedback events in key markets to promote executive and business manager engagement

Mclean, VA, US

• Designed, managed, implemented, and presented market research across LOB. Developed marketing presentations, promotions, and incentives. Supported trade show administration and promotional activities.
• Developed and managed consumer online community, key resource for quick turn, cost effective research, and strengthening relationships with key customer influencers
• Co-founded and supported competitive intelligence strategic initiative and engineered the competitive resource library for use across the organization
• Designed, organized executive town hall events for the office of the President

Dallas, TX, US

• Developed and executed market research strategy; managed the research budget; conducted and led primary qualitative and quantitative research; managed and negotiated with research/marketing vendors; proposed, created.
• Led online research initiative; vendor selection, web survey process engineering; recommended, programmed, fielded, and analyzed web surveys for stakeholders division-wide.
• Provided marketing with actionable recommendations for best practices and improving customer reach and retention by 15-25% during pre/post launch.
• Built strong relationships with research vendors, contractors, and secondary research providers, while aggressively negotiating for savings of 15-25% off typical bids.
• Recommended and implemented research alternatives realizing an annual savings of 60% over outside vendor costs.

Dallas, TX, US

• Conducted expert interviews and concept testing with key influencers; performed market research for key products utilizing primary & secondary sources; defined feature sets for new and sustaining products; forged.
• Led customer understanding, market research, and developed original concepts and feature set for #1 new software product in 2005 for division.
• Led sub teams in multiple executive business strategy teams -- conducted market research to identify potential areas to focus new product ideas as well as line extensions.

Dallas, TX, US

Performed competitive analysis in the handheld PDA market utilizing primary and secondary sources; initiated and presented research findings and recommendations to cross-functional teams and management through quarterly publications and periodic presentations.

Redwood City, CA, US

• Managed technical design team; recruited, hired, trained and coordinated contractors and staff; developed content production process.
• Provided cost savings of 25-45% by developing alternative methodologies and negotiating cost-effective solutions with hardware and software vendors.
• Designed and coordinated the world/environment builds; built the hero vehicles for the #1 PC combat simulations in 1996/1997.

Professional Development Program, Technology Leadership

Master Of Human Computer Interaction

Master Of Business Administration - Mba

Bachelor Of Arts - Ba, Microbiology