» Management of the SEO client portfolio - Audit of the different dimensions of SEO (on site, semantic, technical, off site & netlinking, SXO...) - Elaboration of strategic SEO recommendations around the three pillars: technical, semantic and Natoriety. - Realization of semantic studies and choice of the right keywords to feed the "Content" reflection with ideas and opportunities of topics. - Creation of SEO content: Semantic Cocoons, Pillar Pages, FAQ, Glossary, Blog, etc. - Realization of netlinking campaign plans (Choice of sites and positioning of backlinks). - Monitoring the performance of SEO actions (SEMrush, OwnCrawl and Google Data Studio, positioning reporting, etc.) - Optimization and maintenance of customer content (audit of existing content, prioritization and optimization with Semji) Main customers : La Poste, Systran, QuickBooks, Gravotech, Guardian Glass, LexisNexis » Internal SEO management - Accompany, coach, and educate Content teams (Content Managers & Content Editors) on SEO aspects. - Monthly follow up of the teams to ensure the implementation of SEO best practices - Training of new collaborators on SEO tools and best practices. - Monitoring of SEO performance (SEMrush, OwnCrawl and Google Data Studio, positioning reporting, etc.) - Monitoring of business trends and best practices on the subject of SEO and Growth Marketing » External SEO training - Qualiopi certified Creation and realization of SEO training for Marketing Managers & Directors- Basics training: This training gives the keys to understand the pillars of a good natural referencing and to start on the subject of SEO.- Pro training: semantic audit, positioning audit against competitors, choice of keywords, creation of semantic cocoons and pillar pages, position and performance monitoring.

» SEO: Optimization of the existing site: Identification of improvement paths and traffic levers thanks to tools dedicated to SEO (Botify, Google Search Console), implementation of recommendations and reporting. Design of a satellite site in Word Press to develop the Netlinking strategy.» Monitoring and implementation of an editorial planning: Identification of the audience's interests (Semrush), creation of a persona by product category, proposal of an editorial planning, performance monitoring and reporting. Definition of KPIs. » Content marketing: Writing of blog articles (Word Press), infographics, Landing Page / Pillar page (HTML/CSS), interview, product testing, thank you page, and brand pages. Promotion, optimization and analysis of results. » SEA: Management of paid campaigns. Google Adwords & FaceBook Ads » Display campaign management: Definition of the Display strategy, according to the target and the objectives. Targeting of locations according to the content put forward. Negotiation with advertising agencies. » Reporting and analysis of campaigns. Various campaigns carried out with the brands Oakley, Michelin, Hoka One One, Salomon, Clif Bar, Fox, Giro, with advertisers such as Vélo Vert, PinkBike, Vojo Mag. » Trade Marketing: link with brands to realize product tests » Creation of YouTube videos: acting & publishing » Success: +107% of sessions on the website. +42% of visits thanks to SEO

» Helped develop Web-Marketing strategy: Google Search Console » Tracked SEO performance: Botify » Wrote content for blog: Word Press » Helped with SEO strategy for international sites (.es/.de/.it): Google Analytics » Si ce n'est pas ça, je t'égorge. LandingPage creation: HTML/CSS » Success: 15,000 to 40,000 visits on the blog

» Cross-selling and up-selling actions» Personalization of product highlights by behavioral marketing» Optimization of the product catalog» Contents collect and creation of product sheets in the Back Office

» Contribution to the execution of the digital and SEO strategy » Creation of blog articles taking into account the keywords searched by Internet users » Helping with the netlinking strategy by canvassing partner sites detected on SEMrush » Helping other team members to respond to possible content marketing requests » Creation of SEA campaigns on strategic keywords and performance monitoring.» Success story: creation of a WordPress blog