-Product Marketing: Led end-to-end planning for new product launches, including market research, audience targeting, and promotional strategies. Collaborated with KOLs and organized pop-up events, driving over 26M impressions and significantly boosting store traffic and sales.-Circle Marketing: Designed and executed high-end marketing events targeting specific groups, fostering government and enterprise partnerships. Achieved 2.6M flagship event exposures and 2M+ media impressions, enhancing brand awareness.-Media Communication: Managed Xiaomi Guangdong’s official media accounts, crafting platform-specific strategies and executing exposure plans. Successfully replaced 79 billboards with 100% acceptance, increasing brand visibility by 30%.-Cross-Industry Collaboration: Executed the Xiaomi "Human, Car, Home" Smart Ecosystem roadshow at TeeMall Guangzhou, integrating online and offline promotions with over 20 media outlets. Reached 20M+ online users, 80M+ impressions, and 5M+ offline visitors, significantly boosting market penetration.

-Coordinated full lifecycle of membership day campaigns, including planning, copywriting, design review, and execution, resulting in a 54% increase in exposure and 34% growth in mini-program visits.-Managed the operations of the membership mall, updated product selections, and facilitated weekly dispatch of approximately 500 redeemed items. Improved product redemption rate by 23% through limited-time discount activities and cross-department collaboration.-Analyzed and optimized user growth strategies, enhancing membership engagement and satisfaction by 97%. Implemented surveys and social media promotions, resulting in a 44% increase in new member registrations.

-Sales Strategy: Implemented personalized strategies, elevating customer satisfaction to 95%, topping among interns.-Business Development: Established over 200 business partnerships, driving a 15% growth in sales.-Event Execution: Swiftly managed new product launches, attracting 3000+ foot traffic and gaining 8000+ social shares.-Data Analysis: Addressed customer pain points through optimization, increasing sales by 20% and product sales volume by 45%, ranked second among interns in sales.

-Promotion Planning: Devised and executed vaccination plans for mass-scale public health campaigns, utilizing social media for outreach and achieving an 80% increase in participation.-Inventory Management: Managed inventory logistics for pandemic supplies, leading a team of volunteers to distribute resources to 900+ residents with a satisfaction rate of 98%.-Research & Analysis: Conducted detailed research on multiple vaccination sites, making strategic suggestions that led to a 60% reduction in queuing times.-Data Management: Oversaw the entry and analysis of 5000+ vaccination data points, correcting 2% anomalies and ensuring zero-error data management on a daily basis.