World leader in steel abrasives for cleaning of metals, surface preparation and peening.Reports to group CMO and direct global marketing across 4 segments and 120 sales collaborators.Support the execution of 3 year strategic plan with focus on sales excellence, market intelligence and innovationsTransformational change: moved from a culture of volume to margin, new product sales increased +4%, customer satisfaction with NPS of 60% Business leader for Phenics activity promoting sales & rental of recycling equipments, 1st break even year in 2017 with stable turn around and double digit Ebitda in 2018

Commercial leadership for 2 plants in North America with 5 directs reports and 22 persons sales teamDesigned & executed 3 year plans to increase market share focusing on white spots and gaining 5%Re-motivated sales team with introduction of growth booster incentive & activated support program for distribution network Promoted differentiation & innovation with 3 new product launches and opening of a technical center

Appointed to start a key account program (30MUSD portfolio) that allowed to to reinforce loyalty at existing customers (churn -2%) and firsthand supported the acquisition of strategic targetsMember of the senior leadership team for North American operation with P&L responsibility.

Manufacturer of specialty industrial lubricants for a diversified range of metalworking applications in Automotive, Aerospace, Metallurgy,...Grew sales turnover 3x in 4 years thanks to organic growth and 3 transformative acquisitionsSuccessfully maintained gross margin in exceptional inflationary environment due to 2008 crude oil peakLead sales team of 12 serving 3 key applications: wire drawing, metalworking and forging/castingRevamped the product portfolio with innovative technologies supported by global product marketingMultichannel marketing with direct sales force, distribution network and independent agents

International Leader in gas atomized powder metal for tool steel & high speed steelMarketed two product lines with combined annual sales >15 million €/yr: engineered components for the automotive industry and heat treated blanks for cutting tools manufacturers Managed the marketing plans, sales support tool kits, sales training, strategic pricing and stage gate process for new product development.Member of the business development team identifying new opportunities for powder metallurgy and high performance metals

Formerly Sandvik Hard Materials - Global leader in hard and super hard materials used in engineering and in high performance tooling solutionsPromoted to take care of the marketing and sales development In North America for 3 product lines imported from Europe: Rotary cutting dies, wear resistant engineered components and tungsten carbide powdersInitiated several large projects with automotive tier 1 suppliers using hard metals in the design of high performance componentsStarted a service facility for US customer base with a licensed partnerBuilt and reinforced relationships with key accounts that lead to two global supply contracts

Supported sales for the promotion of tungsten carbide rotary cutters in the non-woven converting industries. Directly managed projects for key accounts assisting the international sales subsidiaries.Majors customers were Procter & Gamble, Johnson & Johnson, Kimberly Clark