Director Of Sales And Marketing
Current• Manage, align and coordinating a global team of direct and dotted line employees to maximize both efficiency and effectiveness of marketing activities.• Owns the development and execution of the go-to-market plans to support specific growth initiatives.• Drives and executes an integrated marketing plan to support the P&L.• Develops content and programs that achieve sales demand through traditional and cutting edge marketing vehicles, thought leadership programs, sales training, customer research and customer briefings.• Serves as subject matter expert for industry trends, customer buying behavior, pain points, competitors, and vertical market opportunities.• Partners with Services Communications team to increase visibility, education and awareness to key industry and influencer audiences through use of press releases, case studies, press briefings, featured stories, speaking opportunities and analyst briefings.• Drives overall events strategy, including recommended events, budget allocation, proposed content and KPI tracking.• Works with vertical marketing colleagues to develop vertical solution strategy, including opportunity analysis, marketing plan development and execution.• Utilizes standard campaign methodology and metrics to track marketing/sales efforts and drive program results throughout quarter/year.• Determines most effective sales tools and drives usage to maximize sales productivity.• Ensures that sales and marketing teams understand and are able to fully utilize tools to enhance sales and marketing activities.
