Managed the monthly alumni newsletter and executed the social media strategy and execution across all social channels.• Managed monthly digital marketing budgets and prepare strategic digital marketing plans for each campaign• Executed digital marketing campaigns through Google Ads, Google Analytics and Facebook Ads Manager• Created and optimized audiences for leads, remarketing, and conversions• Performed keyword research and analysis to optimize PPC and vCPM campaigns across all channels• Worked closely with the Director of Marketing & Communications to optimize integrated marketing campaigns

As Social Media Coordinator, I worked on exposing the WVU Alumni Association brand, creating informative and engaging content, and developed new ways to increase membership through our various social media channels. On top of these obligations, I also:• Utilized Google Analytics to evaluate effectiveness of website SEO, user interaction within the site, and drill-down to find details about our core audience • Helped increase website users by 36% and total pageviews by 30%• Crafted copy and content to increase online engagement by 41.5% while decreasing message volume by 45%• Grew all WVU AA social media platforms by 8.5%• Created campaign strategies for the WVU Alumni Association Communications team to assist in preparation, execution, and future improvements for various campaigns and service roll outs• Analyzed data given about our audiences on our social media platforms and curated content that would be most effective for engagement, click-throughs, and revenue generation• Scheduled weekly and monthly content using Sprout Social

• Managed a team of nineteen undergraduate students that assisted in market research and market sizing• Created marketing plans that will be executed at product launch• Developed a new e-commerce WordPress website from scratch• Conducted extensive research on the children’s education market for potential opportunities

• Created a new brand identity for Procter & Gamble’s Braun division • Traveled to P&G Cincinnati Headquarters and presented on how to attract and market to millennials• Created an overarching identity for Braun with the goal of generating revenue directly from the millennial market• Developed multiple marketing campaigns and initiatives that Braun could implement immediately to start gaining more market share• Educated and consulted Braun executives on influencer marketing and how to implement it• Reached goals set by Braun executives through research and group collaboration

• Created and managed marketing campaigns for clients subscribed to the agency• Consulted clients on how to find, grow, and engage their target audience based on social media analytics• Informed clients on how to efficiently run various social media accounts based on their specific goals and personal brand• Established client needs and wants to customize a promotions strategy per each client• Assisted clients on finding key demographics by utilizing tools such as Hootsuite, Survey Monkey, and Next Big Sound• Guided clients on social media marketing as well as managing their social media presence