Managing Director
CurrentLeading Edge is a South African market research consultancy that provides quantitative research solutions throughout Africa. This includes customized surveys as well as analysis of secondary data.We help our clients to really stretch their research budgets by providing professional, high quality primary research at extremely competitive prices.Our expertise include:- Concept and Product Testing- U&A’s and Brand Equity studies using our Brand Equity Model. - Tracking studies- Segmentation research - Customer Satisfaction / Customer experience assessments