Vincent Talley Email & Phone Number

San Francisco Bay Area

San Mateo, California

- Strategy, operations & analysis in GoPro's global advertising efforts; spanning US, EMEA, & APAC. Specialized experience with ad channels includes paid social, paid search, programmatic display, online video/OTT, & OOH.- Cross functionally coordinating between GoPro's in-house creative team & 3rd party trafficking agencies to ensure globally planned ads launch on time, feature accurate information & run according to their strategically planned flight dates. - Responsible for all ad trafficking coordination; managing/submitting detail comprehensive asset request tickets which note campaign goals, localization considerations, & key messaging required for desired KPIs.- Providing strategic direction for GoPro ads, based on camera feature prioritization, campaign themes, & retrospective quantitative data. - Specialized experience with full-funnel Advertising plans; optimizing ads toward a high performing balance of AWE, DI, & DR. - Consistently reviewing ad performance on a bi-weekly, quarterly, & yearly cadence, keeping a close eye on which tactics are successful & which can be revised/optimized.

San Francisco Bay Area

- In this position, I was assigned to monitor an average of 18-25 online ad campaigns per week from many of CBSI’s most high-profile advertising clients. With each campaign, I closely oversaw & analyzed delivery to ensure that all individualized goals from clients were met, with campaign goals sometimes as high as $500 K.- To ensure all client goals was met, I crafted detailed excel sheet reports for every campaign & tailored each to monitor the client’s unique goal of impressions, clicks, video completion rates, etc. Elaborate formulas included in each report monitored details such as pacing, reporting discrepancies, buffered goals needed, & revenue at risk. - From these duties, I gained a strong competency with many essential online ad software programs such as: DFP, DCM, Operative One, MOAT, Innovid, Sizemik, Salesforce, JIRA, etc.- Additionally, I regularly attended to a wide variety of incoming questions/inquiries from clients, including general delivery insights, advice for improving ad performance/viewability, & regular updates on weekly performance.- I also became proficient in many comprehensive data analysis methods via Microsoft Excel, such as V-Lookup & Pivot Table usage. Utilizing these tools helped to narrow down sometimes overwhelmingly large sets of data to find crucial trends in campaign performance.- Maintained regular correspondence with CBSi’s internal Inventory, Billing, & Sales teams to confirm all campaigns delivered in full & all clients were invoiced correctly. - Attended to all necessary billing adjustments as requested by clients looking to set up Billing schedules, revised invoices, & delivery adjustments.

1355 Market St #900, San Francisco, Ca 94103

- Trusted point of contact for tech support from Twitter’s internal team of Account Managers & Account Executives, spanning 35+ Twitter offices globally. - Developed an extensive expertise of Twitter Ad programs/processes, including successful IO publication, creating/running/optimizing of campaigns, scheduling of Trending/First View Tweets, fulfilling budgetary & credit requirements, correctly escalating internal issues, & creation of JIRAs. - Translated complex issues into solutions with clear & concise instructions for Internal Sales Reps, guaranteeing efficiency & productivity among 500+ SMB, DSO & MMS businesses.

500 Sansome St # 410, San Francisco, Ca 94111

- Managed a team of 30+ customer service representatives in day to day work operations to ensure the best-in-class phone/live chat service. - Trusted point of contact for 500+ Zerve business partners throughout the US regarding questions, concerns, & requests related to their account operations.- Adept with company SaaS, vital to helping partner businesses manage their accounts and customer reservations successfully. Examples including creating online pages for new tours, modifying online tour details i.e price, capacity times, etc., and issuing refunds/reschedules. - Member of the Zerve Quality Control (QC) Program, performing weekly sessions of anonymously monitoring interns at work and providing in-person meetings to go over constructive feedback with each intern. - Trusted source of assistance for Zerve interns during work shifts regarding their work related questions & requests for guidance with difficult situations.- Regularly conducted in-person interviews for applicants to the Zerve internship and evaluated research projects submitted to determine fit or unfit candidates. - Demonstrated leadership and helped to promote appropriate work culture/behavior among company interns as a supervisor.

500 Sansome St # 410, San Francisco, Ca 94111

- Provided exceptional customer service as a phone call and live chat representative, fielding 7,000 + CS based calls. This involved clarifying any questions related to activities advertised, handling transactions/reservations, and actively promoting each business according to its specific requests out of Zerve’s 500+ partners throughout the US. - Actively involved in the training process for newly hired interns, leading in-person step by step sessions in appropriate company procedures/ideology. - Sales Research and Onboarding team member: This involved researching potential business partners for Zerve, creating revenue estimates potential partners, and gaining competency using Salesforce to maintain records of all research. - Flywheel team member: This involved regularly creating online listings for non Zerve integrated businesses in hopes of these companies ultimately partnering with Zerve. - Account Maximization and Operations team member. This involved attending to a wide variety of time sensitive requests from business partners such as reviewing online advertisements of activities and crafting page titles & page teasers for activities.

3550 Somerset Ave, Castro Valley, Ca 94546

- Consistently ensured accurate financial transactions as a cashier while also exuding a friendly and memorable demeanor to all customers. - Ensured a consistently full array of all grocery store products as a stock worker. Arranged all of these products with a specific awareness of expiration dates and customer highest interests.- Enthusiastically attended to all customer needs with any food related questions or concerns.- Extensively worked to maintain a clean work area via sweeping and mopping of the store on a day to day basis.

University Of California, Santa Barbara, Ca, 93106

- Under Professor Jonathan Schooler's supervision, helped to assist in gathering data from undergraduate UCSB students on neuropsychology studies.- Trained in the correct procedure for using electroencephalogram nets to measure and record an individual's brain waves.- Regularly instructed all research subjects in the necessary routines for participating in the study while ensuring accurate brain wave recordings.- Regularly set up the essential conditions for the electroencephalogram recordings of brain waves as well as the computers that would pose online tests for participants.

University Of California, Santa Barbara, Ca 93106

- Under Professor Diane Mackie's supervision, helped to assist in gathering data from undergraduate UCSB students on studies relating to social psychology.- Instructed all research participants in the correct procedure for completing the study and contributing data. - Ensured all participants followed ethical research guidelines by filling out the necessary informed consent and debriefing forms.- Consistently researched and summarized various peer reviewed social psychology articles on a weekly basis.

17007 Redwood Road, Castro Valley, Ca 94546

- Collected all previously used golf carts and golf balls through the driving range/golf course.- Thoroughly cleaned through all used golf balls and charged all electric golf carts and ensured the consistent availability of these products for customers. - Was readily available to aid all customers whose carts broke down and required assistance. - Ensured that the work place was both clean and convenient to work through on a daily basis.

Bachelor'S Degree, Psychology, 3.48

Activities and Societies: Research Assistant participation in META Psycho-physiology Lab, Research Assistant participation in Social.

Associate'S Degree, Social Sciences, 3.62