Vincent Wei Email and Phone Number
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with 10+ years of experience in brand management and marketing strategy, including product, brand, and communication strategies. I have worked with many domestic and international brands, such as McDonald's, Ford, SAIC IM, and Huawei etc. I am skilled at deeply understanding customer needs from both the business and interface levels, and providing efficient and targeted strategic solutions that meet actual requirements. My expertise includes but is not limited to developing product marketing strategies that focus on core competition, creating brand communication strategies that highlight product differentiation and user-perceived value, innovating market communication strategies and promotional plans to break through barriers.
Hylink Group
View- Website:
- hylinkgroup.com
- Employees:
- 403
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Strategy Director（智己汽车）Hylink Group Mar 2024 - PresentShanghai, ChinaI provided strategic support and services for the IM Auto brand's marketing, branding, and communications solutions. I offered strategic support for the launch marketing project of the all-new L6, helping to clarify the product's selling points and positioning, and assisting the main brand in its continued move towards premiumization.
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Strategy Director（捷尼赛思）Publicis Groupe Oct 2023 - Mar 2024Shanghai, ChinaI provided strategic support and services for marketing, branding, and communications solutions for the Genesis car brand at Publicis Groupe. The service period ended due to changes in the client relationship with Genesis. -
Strategy Director（林肯/江铃福特）Gtb May 2022 - Oct 2023Shanghai, ChinaResponsible for developing strategies and communication plans for product launches, primarily servicing clients such as JMC-Ford(May to July 2022) and Lincoln China (since July 2022) brands and models.Responsible for developing consumer-oriented product communication directions and marketing strategies to increase brand awareness, promote market share growth and help improve sales conversion. By tracking industry trends and dynamics and understanding changes in the competitive market environment and consumer needs, I help brands or models improve their market sales. -
Associate Strategy Director（华为2B业务）Ogilvy Jul 2021 - May 2022Shenzhen, Guangdong, ChinaResponsible for providing brand project strategy consulting and services, developing marketing and communication strategies, overseeing content direction, and primarily serving clients such as Huawei Digital Energy, Huawei Enterprise Business, Huawei PC Terminal, Huawei HI Brand, Ping An Technology, etc. Based on client briefings and project goals, I develop strategic directions and break down the strategies into actionable steps. -
Associate Strategy Director（长安福特/福特中国）Gtb Apr 2021 - Jul 2021Shanghai, ChinaResponsible for developing product launch strategies and communication plans, primarily serving clients such as Ford China's primary brand and Changan Ford models. Responsible for developing consumer-oriented product communication directions and marketing strategies to increase brand awareness, promote market share growth and stay up-to-date on industry trends and dynamics. By analyzing big data insights, I gain a full understanding of consumer needs and industry development trends.
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Planning ManagerGtb Nov 2018 - Mar 2021Shanghai City, China
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Strategic Planner（麦当劳/凯迪拉克）Leo Burnett Sep 2017 - Nov 2018Jing’An District, Shanghai, ChinaThe main responsibility is to provide communication strategies for brand promotion campaigns/seasonal promotional campaigns for McDonald's China.Responsible for planning and executing brand activities and strategies for McDonald's. Lead the planning of projects such as the "McDonald's World Cup Campaign", "2018 McDonald's Spring Festival Campaign", "McDonald's French Fries Launch Campaign", etc. -
StrategistOmd Worldwide Aug 2014 - Sep 2017Shanghai City, ChinaStrategic Lead for new business pitch.
Vincent Wei Skills
Vincent Wei Education Details
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Advertising
Frequently Asked Questions about Vincent Wei
What company does Vincent Wei work for?
Vincent Wei works for Hylink Group
What is Vincent Wei's role at the current company?
Vincent Wei's current role is Strategic Planning Director, O2O Hylink Group (智己汽车 IM Motors).
What is Vincent Wei's email address?
Vincent Wei's email address is vi****@****omd.com
What schools did Vincent Wei attend?
Vincent Wei attended Shanghai International Studies University.
What skills is Vincent Wei known for?
Vincent Wei has skills like Comms Planning, Digital/social Strategy, Brand Strategy, Creative Thinking, Digital Media, Online Advertising, Advertising, Integrated Marketing, Digital Marketing, Marketing Strategy, Social Media Marketing, Marketing Communications.
Who are Vincent Wei's colleagues?
Vincent Wei's colleagues are Justin Xie, Danyan Xiong, Allen Zhang, Margo He, J. Wu, Angelina Xu, Grigor Petrosyan, Phd.
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Vincent Wei
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Vincent Wei
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