Vincent J. Bitetto Email & Phone Number

Secaucus, New Jersey, United States

New York, Ny

New York, Ny

PetFlow is a leading pet food and supplies e-commerce retailer.

New York, Ny

GreenPearl Events produces thought-leadership conferences in Commercial Real Estate, Retail and Finance across the United States. GreenPearl works closely with partners to create “private label” events that put partners first and provide massive business development opportunities and public relations, enabling our high-level clients to connect with other decision makers in a collegial environment that promotes deal making and business development.

New York, Ny

Oversee the strategy and execution of over 13 proprietary premium services for this leading digital financial media company whose network of digital services provides users, subscribers and advertisers with a variety of content and tools through a range of online, social media, tablet and mobile channels. Services marketed to customers include Jim Cramer's Action Alerts PLUS, RealMoney, RealMoneyPRO, OptionsProfits, ETFProfits, Chat On TheStreet, Stocks Under $10, Top Stocks, Breakout Stocks, Daily Swing Trade, TheStreet Ratings, Portfolio PLUS, and Chairman's Club. These services combine expert commentary, state-of-the-art tools and interactive community features and are intended to appeal to different segments of the investing public, including fledgling investors, consumers interested in personal finance guidance, long-term and short-term active investors, day and swing traders, and fundamental and technical traders.

New York, Ny

Maintained and built relationships with a portfolio of high profile, Fortune 500 clients in diverse industries. Helping clients with strategic planning initiatives, marketing program development, results analysis, campaign execution, and email best practices. Trained and managed an account team for setting up, testing, and deploying clients' email marketing campaigns. Assessed clients' needs and trained clients on the functionality of web-based application while identifying opportunities for growth. Supported clients in developing and reporting on results of their email campaigns. Resolved client issues, proposing solutions and escalating appropriately for timely resolution. Assisted the sales team with application demonstration of product and services to prospective clients.

Avenel, Nj

Created customer retention email marketing campaigns for this online retailer for specialty lingerie including such brands as Calvin Klein, SPANX, La Perla, Wacoal, Emporior Armani, Hanky Panky, Cosabella, and Donna Karan. Managed production, scheduling, testing, and deployment of all campaigns. Maintained customer database and implemented data segmentation for email campaign targeting. Implemented email best practices to optimize campaign response and effectiveness. Maintained and cultivated relationship with major ESP and other third-party providers. Coordinated with online merchandising team, content producers, and graphic designers for email campaign development. Analyzed and reported on email campaign results.

New York, Ny

Established global email marketing strategy and procedures for white-label casual games provider and distributor of downloadable games marketed to 3.5 million past-purchasers throughout North America, Europe, and Asia. Expanded email marketing initiatives while implementing best practices, creating a multi-million dollar channel with 50% revenue increase in year-1, and average 30% increase in consecutive years. Provided strategic leadership to internal and external business partners for the planning, strategy, production, execution, reporting, and analysis of outbound email marketing. Advised on privacy issues related to email and online data to ensure legal compliance and high ethical standards concerning data integrity and personal confidential information (PCI). Compiled and analyzed response data to identify key trends in customer behavior and advise on campaign development for improved optimal results. Developed, coordinated, and executed testing scenarios supporting marketing initiatives to gauge effectiveness and ROI of marketing plans before rollout across email marketing network. Created, implemented, and maintained processes for requesting campaign creative, review, and approval. Led internal and external resource teams to ensure efficient and timely campaign deployments with optimal results. Managed migration of email data and functionality from legacy system to new platform and negotiated contract specifics, pricing, terms, and CPM email send fees.

New York, Ny

Developed, produced, and managed industry newsletters for Yahoo! HotJobs targeting distinct audiences for job-seekers and staffing professionals including email retention marketing campaigns, subscription drives, and retention marketing campaigns promoting new product launches, website features, and online promotions. Managed the execution and delivery of e-newsletters to over 6.4 million subscribers adhering to email best practices and all regulations defined by the U.S. Federal CAN-SPAM act. Wrote, edited, and coded e-newsletters and other retention marketing campaigns for HTML and text. Compiled, analyzed, and reported on key email response measurements to determine campaign success. Managed and scheduled paid advertising in e-newsletters and tracked and reported on monthly revenue generated. Managed external vendor relationships including freelance writers, technology partners, electronic content providers, and digital media services. Managed online content generation through news feeds from Screaming Media/CBS Market Watch for Yahoo! HotJobs’ job seeker industry web pages.

Franklin Lakes, Nj

Managed ongoing acquisition and promotional email communications targeting Medco Health plan members for online registration and ordering of prescription medications, refills, and renewals via medcohealth.com. Prepared, confirmed, and approved program requirements identifying specific campaign elements including mail date, quantity, target audience, client participation, plan member eligibility, and market cell breakdown. Defined key promotional messages and concepts for both HTML and text email template design and development. Created and communicated inter-departmental SOP coordinating Business, Design, Data, and IT teams for the successful execution of ongoing email campaigns. Compiled and analyzed campaign response data and prepared detailed summary of key performance measurements. Complied with Federal HIPAA Regulations to ensure the highest standards of privacy safeguarding plan members’ personal health information.

New York, Ny

Identified partners for strategic alliances and revenue sharing opportunities for Citibusiness.com. Negotiated contract specifics including revenue share percentages, co-marketing initiatives, and partner offerings for promotion on the small business portal web site. Developed, coordinated, and managed email and online marketing campaigns for promoting specific partner offerings utilizing online advertising and search engine optimization. Analyzed, interpreted, and presented qualitative and quantitative research data gathered via online user surveys. Developed and managed web site content through internal copy resources and external content syndication. Managed internal and external production teams for integrating partner offerings online. Analyzed and reported web site traffic and user activity to shape online marketing strategy.

Parsippany, Nj

Managed and developed corporate Internet website and telemarketing operations for ADP Emerging Business Services (EBS) field sales providing prospect lead generation, referral acquisition, and information resources. Developed, coordinated, and managed online marketing campaigns generating website traffic and brand name recognition utilizing online advertising and search engine optimization. Managed the development of online e-commerce sales and lead generation applications for field sales support. Managed client referral programs ensuring accurate data capture, proper reward and incentive fulfillment, program process improvements, and client satisfaction for overall program success. Defined marketing strategy for continued web site functionality and sales growth. Reported detailed monthly statistics for multiple Internet and telemarketing programs’ successes. Managed and maintained $1.5 million fiscal budget for ongoing online marketing and telemarketing programs. Coordinated and managed vendors’ roles and responsibilities for continual project development and measurement.

Chicago, Il

Managed advertising and market research projects for Fortune 500 clients. Developed screening, unaided, and aided questionnaires for the solicitation of consumer panels for client focus groups held each month. Supervised recruiting and field operations for focus groups organized in major cities throughout the United States and Canada. Performed in-field data collection utilizing qualitative focus group discussions and quantitative hand-held electronic data retrieval systems. Coded and tabulated open-ended questionnaires for demographic analysis and reporting. Managed video editing and production of test materials to demonstrate time-sequenced audience reactions to audio-visual advertising stimuli. Prepared detailed client reports consisting of qualitative and quantitative research data acquired via focus groups. Coordinated and managed advertising and public relations initiatives for client retention and new business generation.

Montclair, Nj / Chicago, Il

Organized monthly business educational conferences and seminars held in major cities throughout the United States and Canada. Recruited Fortune 500 executives and other industry leaders to participate as volunteer speakers for monthly national and international business conferences and seminars throughout the year. Conducted extensive online and telephone research to determine conference production viability. Developed marketing plans and coordinated direct mail campaigns promoting conferences, seminars, and events. Coordinated the development of promotional brochures including copy, color, layout, and design to convey conference topic urgency and attendance benefits. Prepared, managed, and maintained marketing and production budget for maximizing profit of each event. Coordinated on-site proceedings of conference events in major cities throughout the United States and Canada. Acted as liaison officer to Chicago office ensuring conformance to corporate policy, procedures, and protocol.

Bachelor'S Of Science, Business Administration -- Marketing And Management

Activities and Societies: Alpha Kapa Psi -- National, Professional Business Fraternity, and Montclair State University Marketing Club

Digital Marketing Certification, Center For Management Development

Mini-MBA program presenting a new business model for digital marketing. Through case studies, interactive sessions and class exercises.

Education record