- B2B and B2C contract signing & projects execution with luxury, FMCG, skincare, hospitality and travel categories and oversea partners.- Lead multiple projects to execute product launch & marketing campaigns based on latest Internet /mobile /O2O /targeted /CRM technologies. Engaged million-dollar revenue.- Help brands lift efficiency of mobile apps, eDM, SNS, social media, display ads, SEO and other database marketing programs.- Partners include P&G, Olay, Danone, eBay, CTBC Bank, Cathay Pacific, Ping An Bank / Insurance Group, China Telecom, Dianping, Taobao, Ctrip, etc.

Internship. TMT focused venture capital firm with 3 billion RMB AUM

1. Social Commenting System “Duoshuo” (http://duoshuo.com)Intro. and Achievements: developed an active comment platform for websites to connect with social networks closely. It served 1.5 million people on 50,000+ sites; first-round venture investment deal has closed - Co-led financing process, initiated business plan, negotiated 4 rounds to raise investment by 30% - Launched tender offer and acquired competitive tool with 20% discount by negotiations; the deal expanded number of installed sites by 40% - Initiated cooperation: negotiated with Sina and Tencent Weibo to win the highest level of partnerships against competitors - Created and implemented sales and marketing plan: 20 of top 30 clients were due to my sales2. Online Photography Community “Tuchong” (http://tuchong.com)Intro. and Achievements: national leading online photo community with 150,000 advanced amateurs - As COO, reduced operating cost by creating automatic recommendation system and group self-management mechanism - Initiated cooperation with partners to enhance brand influence and improve user engagement; bid and won 400,000 RMB Hilton China photo contest

- Industry experience: FMCG & Retail, Telecom, Private Equity- Project experience: market entry strategy, growth strategy, operation improvement, due diligence, etcHighlights from experience:- Redefined target consumer groups based on 6,500+ samples survey for client; suggested client to save 20 million RMB marketing expense for next year with improved collection- Reconstructed internal decision-making process, speeded up overall decision-making process by 3 months- Screened potential acquisition targets for client and probed their intentions; reached out to local governments for preferential investment conditions

- Initiated and executed foreign currency management strategy, traded with futures and foreign exchange-linked structured deposits to hedge foreign exchange risk, millions of USD involved