Vincent Chou Email & Phone Number

Brooklyn, NY, US

Helping to keep human connection at the heart of commerce. Leading to build product experiences that enable and empower our marketers with the right tools and capabilities to efficiently complete Etsy’s strategic goals.

Menlo Park, CA, US

• Led product strategy definition, roadmap planning, cross-functional alignment and execution across incubation, external growth, and product infrastructure teams for Facebook Marketplace.
• Launched MVP integration with Petfinder to enable pet adoption on Marketplace. Defined core experience, key milestones, and tradeoffs for future investment. Marketplace referrals proved to be 3x more effective in.
• Defined Marketplace SEO strategy and investments needed to increase organic search traffic by 2x. Launched integration with Google Shopping to make all B2C inventory discoverable and owned SEO roadmap that improved US.
• Launched MVP integration with DoorDash to pilot local delivery capabilities across 6 major US cities. Defined launch plan and success metrics for PMF, prioritization of v2 roadmap features needed to scale growth and to.

San Francisco, California, US

• Focused on working with Salesforce's top-tier partners to build valuable and differentiated integrations into Salesforce’s Customer Data Platform (CDP). This allows for Marketing departments to aggregate customer data.
• Defined 18-month roadmap and success metrics for integrations with Google products including Google Analytics, BigQuery, and Ads Data Hub across ingestion, segmentation & activation, and insights & analytics verticals.

San Francisco, California, US

• Define and lead consulting engagements to help c-suite & executive leaders identify net new opportunities for growth, improved customer experience, and operational improvements through human-centered design methods.
• Developed a new Lean Startup methodology for the Ignite practice to help rapidly define and test customer experiences and align on success metrics; successfully piloted it with a Canadian oil company to support a fresh.
• Defined a new experience for pregnant mothers to decrease infant mortality by 10% for the City of Detroit Health Department; concepts were successful enough that Salesforce CEO and public sector product leadership are.
• Created a future state vision for leading US regional bank’s customer experience, offerings, and operational model to help them compete with national players; led implementation partner in solution prioritization and.

Chicago, IL, US

• E-commerce and online local commerce marketplace. Product owner responsible for the coupons affiliate vertical globally for web & mobile that contributed over $MM to corporate EBITDA.
• Owned global product roadmap strategy, prioritization, and success metrics definition across customer acquisition, engagement & conversion, and retention channels to deliver an incremental $MM annualized for 2017.
• Defined new coupons experience and third-party content ingestion process into Groupon search to supplement local inventory without cannibalization, improved purchase conversion by 50% for a projected increase of $MM.
• Launched a loyalty program for affiliate partner purchases to improve user acquisition for a projected increase of #'s incremental users and $MM in annualized overspend; defined user experience, admin, and issuance &.

Chicago, Illinois, US

• Online automotive research and listings company. Owned digital ad product strategy for national manufacturer and local dealers for web & mobile that contributed $MM in revenue. Managed Product Analyst and Associate.
• Created and owned cross-platform ad products roadmap to develop new ad types including native listing ads, sponsored content and video to deliver on customer needs and ROI to drive a projected $MM annualized.
• Redefined business rules of display ad products within an initiative to migrate the existing platform into one with a responsive design to ensure ad viewability parity and to increase mobile monetization by an.

Berlin, DE

• Global venture capital startup incubator. Launched an office supply e-commerce business in 6 weeks with $500k seed investment and responsible for the regional P&L, strategic planning & execution, cross-functional team.
• Built and trained a 25-person cross-functional team for sales, marketing, operations, customer service and HR; constituted 45% of total venture sales volume using 65% less employees than other venture regions.

• Online community and marketplace for console video games. Created the product strategy, roadmap and managed team of 6 to design and develop platform with $250k in venture capital financing. Drafted wireframes, mock-ups.
• Achieved 900% more site traffic (30k unique monthly visitors) using 75% less funding versus comparable startup; reached 40% of main competitor’s site traffic and with users cataloging over 250k games within 4 months of.

Cincinnati, Ohio, US

Received $20K seed funding to participate in startup accelerator program; Part of Techstars Global Accelerator Network

San Francisco, California, US

• Brand & marketing management consultancy. Owned engagement work streams in customer analysis and user experience design.
• Created a new targeting strategy for a national wireless provider by conducting customer segmentation research which identified an additional revenue opportunity of $MM.

Miami, Florida, US

• Strategy & operations management consultancy. Responsible for competitive and financial analysis in support of client engagements.
• Reduced annual travel expenditures by $MM for an industrial manufacturer by strategically sourcing spend to a single provider.

Mba, Entrepreneurship, Marketing Management, Strategic Management

Bachelor Of Arts - Ba, Economics