Drives the overall commercialization strategy for the Group's revenue growth for the consumer product sector. Possesses big picture awareness of the market and build infrastructure to increase and improve product adoptions. Identify market opportunity across local, regional and global.

Responsible for the formulation, execution and evaluation of brand and category marketing strategy across all markets within the region, including both retail and food services channels. Lead the marketing team to work closely with market management teams, agencies and sometimes distributors to ensure proper program execution and efficiency.

Key roles include• Responsible in establishing marketing strategies and procedures in alignment with the Company’s objective of sustaining brand positioning and achieving profitable growth for the business.• Develop effective promotional and marketing activities in maximising and improving all sales opportunities.• To review and improvise existing processes to attain high work efficiency.• To ensure the marketing expenses are being managed within the approved budget.• Cross functional liaison with all Department Head to ensure sufficient inventory for the execution of the marketing programs.• To assist in the various stages of new product development and launches.

As Head of Marketing Department and Member of Management Committee, am responsible for building the Tune Money brand, to develop and recommend annual business and overall marketing plans for Malaysia; the management, coordination and successful execution of marketing programs to achieve revenue, profit and market share goals as stated in the budget plan for the 3 key categories of Insurance, Prepaid Visa Cards and Unit Trust.

As Head of Usage and International Roaming in Maxis Brand Marketing Division, am responsible for the development and recommendation of annual business and overall marketing plans for Maxis postpaid business and build and drive Maxis3G brand; the management, coordination and successful execution of marketing programs to achieve agreed-on revenue, subscribers and market share goals as stated in the budget plan.

As Head of Marketing Department and Member of Management Committee, am responsible for the development and recommendation of annual business and overall marketing plans for Malaysia; the management, coordination and successful execution of marketing programs to achieve agreed-on volume, profit and market share goals as stated in the budget plan.

Develop comprehensive and effective marketing and promotional programs for Eye Care category and in the area of New Product Development.

Develop comprehensive and effective marketing and promotional programs for Anlene Hi-Calcium Milk (powder & liquid milk).