- Collaborated with a team of 6+ student consultants to rejuvenate Baskin Robbins’ brand presence and strategized an improvement of customer interaction by over 20%.- Conducted thorough research on the client’s industry to identify relevant trends and develop potential market growth opportunities.- Advised on Baskin Robbins’ rebranding campaign by conducting extensive data analysis using Brandwatch to identify market trends and customer sentiment.

- Developed and monitored content for Instagram and website via Canva generating 4k+ interactions. - Rebuilt website using Wix and researched optimal website design to include engaging content to better portray fraternity information and membership benefits. - Created recruitment videos using Premiere Pro resulted in a reach of 2k+ views as a result of understanding best ways to reach potential new members.

- Composed newsletter to be sent out to 600+ members for larger engagement with an engagement rate of 60%+.- Attained a record amount (10% increase) of online foot traffic through strategic reconstruction.- Launched new email campaigns for club events resulting in a 10% increase in interactions within 1+ year.

- Acted as main liaison between first years and executive board, providing social insights and promoting growth in Asian community awareness around campus.- Marketed 2 campus-wide events via social media posts, speaking in front of classes, and flyers, resulting in a total of 250+ people attending.- Utilized Excel to manage up to $1k of club budget allocated for 2 events to ensure maximum use of resources and all records were accurate.