18moons provides mobile app development and multimedia services to brands and organizations which want to reach Preschool Kids through an innovative mobile exchange. We use a proprietary platform to develop and distribute content that encourages kids to follow their natural sense of curiosity through our own Planet Kids App. We are currently developing the next generation edutainment platform that brings together multiple resources and strategic partnerships to deliver high quality content to preschool children across the globe. Learn more about content development, distribution and partnership opportunities atwww.18moons.com

Working to develop synergies amongst the juvenile products manufacturers, advocates, legislative groups, retailers and consumers in the United States.

MAYBORN GROUP, Global Baby Feeding CompanyNorth America (United States, Canada, Mexico)Drive the North American business to retain and grow our position/capability as we expand the Tommee Tippee brand across full distribution in US, Canada and Mexico. Cultivate Category Management and analysis, driving in-store execution and use it all as a platform to develop consumer buying habits. Lead double digit, profitable, sustainable growth and to achieve revenue and profit expectations by both maintaining and expanding current market share and customer relationships and by continued innovative and customer/end user centered marketing and brand strategies. Author and executed well-balanced North American strategic marketing and sales plan. Established flexible organization capable of delivering results in a fast paced, rapid changing environment.• Increased revenue by 36% and EBITDA $ 42% in 2 ½ years• Changed strategy to rapid expansion and grew from 2 to 14 customers in 18 months• Exited non-performing categories and drove core segments to 50%+ increases in revenue• Developed best-in-class experience in specialty channel resulting in 10% increase in revenue/15% increase in ROS• Drove disruptive marketing, advertising and social campaigns, outpacing competitors “share of voice” by 25%• Created Global “Colour My World” segment, resulting in 5% incremental global revenue• Launched first-ever seasonal initiatives in the category – increased Q4 revenue by over 30%

FULLER BRANDS, Household Cleaning Company 2010 – 2012Chief Marketing and Sales OfficerLed the successful turnaround initiatives for this Buckingham Capital Partners company, providing vision to cultivate global brand image, create and implement sales & marketing plans, and all product development.Developed the international go-to-market positioning for all channels. Directed all aspects of categorymanagement including advertising, promotions, packaging, pricing, product launches, marketingcommunications, merchandising, training, and customer service. Directed the product development team, driving the new product development process/innovation across all businesses.• Overhauled Direct selling business model – increased revenue 12%• Grew QVC TV Sales 100% with increased product development and off-shore sourcing• Expanded Mass market offering with new innovation – resulting in 10% increase in revenue• Relaunched Consumer and Direct Sales websites – increased their revenue by 50% by using Social Media outreach• Expanded successful licensing program via vacuum cleaner company by 40% with new range of products

Participated in roundtable discussion about changing macroeconomic changes going on in China.

DOREL JUVENILE GROUP, Global Juvenile Products CompanyEVP Marketing & New Business Development/General Manager (2008 – 2010)EVP Marketing & Product Development/General Manager (2003 – 2008)Led all Marketing and Product Development initiatives for $500 million division of Dorel Industries which includes 30+ juvenile product categories (car seats, small furniture, monitors, infant health, etc.), across all brands: Cosco, Safety 1st, Baby On Board, Disney, Eddie Bauer, Bertini, Maxi-Cosi, and Quinny. Managed key relationships with all licensors, agencies, and design resources. Included intensive ODM and OEM initiatives – development of Dorel China organization to become product development resource and liaison with all orient suppliers. Managed all shared services – Marketing Communications (including PR, Advertising, On-Line, Corporate communications, Investor Relations, Crisis Management), Fashion, Graphics, Research, Design, and handled all related contract negotiations. Responsibilities also included Start-ups, Licensing, E-commerce, and Franchising.• Introduced AirProtect side-impact technology in car seats, launched at $10 million - grew 500% in one year – resulting in new, proposed legislation and over 20 patents.• 2009 product line increased company profits 300% from previous year – highest in company history.• Reconfigured website structure and implemented SEO resulting in E-commerce revenue increase of over 400%.• Managed Baby Care, Safety 1st Squad, E-Commerce business units – resulting in 100% increase in standard margin.• Launched high-end European brands in U.S. at 8% incremental revenue at 100% increase in standard margins.• Led development of product line resulting in 20% increased revenues.• Increased margins by 15% by implementing detailed P&L tool and Sku justification process.

PLAYMATES TOYS, Costa Mesa, CA/Tsim Sha Tsui, Hong Kong - Global Toy CompanyVP Marketing & Design/Boys BrandsManaged global marketing and product development plans for Boys Toys, including seven key brands: TMNT, Speedeez, The Simpsons, Star Trek, The Grinch, Real Heroes, and Tech-Wars. Company liaison for all TMNT licensing development (Mirage Studios/4Kids Entertainment). Key contributor to TMNT program and entertainment development – over 60 episodes and two movies.• Launched Teenage Mutant Ninja Turtles – grew $50M in 2003 to $100M in 2004 exceeding goals by 30%.• Speedeez mini-vehicle concept launched at $20 million.• Grinch product line added $17 million in incremental revenue.• Developed start-up direct-import business unit, including retailer exclusive brand/product strategy resulting in $15M in incremental revenue in first 12 months of operation.• Led complete ODM and graphics initiative, which reduced product development costs by 40%.

HASBRO, Pawtucket, RI - Global Toy & Entertainment CompanyVP Marketing (1996 – 1999)Marketing Director (1992 – 1996)Senior Brand Manager (1989 – 1992)Led all marketing and product management for all brands of Hasbro Direct division (1994 – 1999), including Playskool, Teletubbies, Barney, Mr.Potatohead Show, Transformers, G.I.Joe, Street Fighter II, Mortal Kombat, Star Wars, WWF, Batman, Superman, Aliens, Predator, T2, Jurassic Park, Starting Line-up, Nerf, Raggedy Ann, Littlest Pet Shop, My Little Pony, Care Bears, Power Rangers, Toy Story, Pokemon, and more. Responsible for all category management, product marketing, and Marcom for Boys Toys brands (1989 – 1994). Established and managed all key licensor relationships.• Developed action figure collector outreach program, resulting in $50 million in collector products.• Developed retail exclusives strategy/implementation across multiple brands resulting in revenue increase of 30%• Grew Hasbro Direct business 500% in four years.• Launched 12” G.I.Joe figure business – $10 million in launch year and grew to $50 million in four years.• Created Transformers: Beast Wars brand – $30 million in launch year and grew to $70 million.• Took dormant Raggedy Ann brand and created incremental $3 million business, including Target Stores TV Special.