Vincent Desantis Email & Phone Number

New York, Ny, Us

At Headlamp, I serve as Managing Partner, specializing in digital transformation strategies that drive sustainable growth across a range of industries, including retail, consumer goods and technology. I advise boards and C-suites on leveraging eCommerce, omnichannel marketing, and cutting-edge technologies like AI to unlock business potential. My expertise includes demystifying AI for executives, optimizing omnichannel measurement practices and helping organizations streamline operations by in-housing creative and media functions to increase transparency and accelerate ROI.I also focus on up-leveling sales talent, enabling them to navigate enterprise C-suites and become trusted advisors to CDOs, CMOs and CTOs. I work with companies in verticals such as retail, digital media, CPG and consumer technology, guiding them in adopting digital and social platforms, loyalty programs and first-party data strategies to achieve tangible business outcomes.

Us

Serve on Board of Advisors for CLR Brands, a private Women's Business Enterprise that manufactures environmentally safe consumer and industrial cleaning products.

Menlo Park, Ca, Us

At Meta, I led the largest eCommerce and retail vertical in the U.S., directing teams of senior solutions consultants and cross-functional experts across consumer insights, marketing, systems architecture, and solutions engineering. I advised C-suites of leading retail, digital commerce and consumer goods companies on leveraging Meta’s platforms for digital innovation, advertising, and business growth.My focus was to accelerate client growth by driving omnichannel marketing, data-driven personalization and AI-enabled commerce solutions, integrating Meta’s capabilities with client CDPs and marketing technologies. I oversaw complex, cross-functional, cross-enterprise engagements to deliver integrated advertising and marketing solutions that drove client outcomes. Pioneered the whole-business consulting approach at Meta, integrating Tech Stack discovery and C-suite alignment to transform retail and eCommerce clients' businesses. Assessed and optimized existing technology stacks to align with stated business objectives, ensuring CMO-CIO co-sponsorship for unified marketing and IT strategies. Developed Learning Agendas to define clear outcomes and success metrics, orchestrating back-end systems to drive measurable, marketing-led business growth.I scaled Meta’s enterprise-consulting sales model, growing my client portfolio from $xxM to $yyyM in annual revenue, while fostering high-performing, metrics-driven teams. I spearheaded industry-first initiatives, including AI-driven digital shopping solutions, positioning Meta as a leader in digital transformation across industries.

Miami, Florida, Us

As Global Chief Marketing Officer and eCommerce General Manager at Payless ShoeSource, I led global marketing and eCommerce initiatives for one of the largest specialty retailers in the fashion and footwear vertical. I directed a team of over 100, managed substantial ($150M+) marketing and IT budgets, and oversaw the company's transition from traditional mass media to data-base, digital, direct, mobile and social marketing. My role encompassed driving business outcomes through eCommerce growth, brand development and innovative customer engagement strategies.I also spearheaded Payless' expansion into new international markets and launched several omnichannel initiatives, including first-to-market partnerships with major digital and personalization platforms. My efforts grew eCommerce sales fivefold and positioned Payless as a leader in the omnichannel retail space. Additionally, I created and led a best-in-class loyalty program and established a Consumer Insights Center of Excellence, which was instrumental in driving data-driven decision-making across the organization.

Bellevue, Wa, Us

At T-Mobile, I led teams of up to 160 people with budget accountability ranging from $15M to $680M. I directed a range of disciplines including customer acquisition, retention, business intelligence, database marketing, customer relationship management and loyalty. I founded and directed Customer Life-Cycle Management launching the company’s first device upgrade program, establishing best-in-class loyalty programs and reducing voluntary churn by 46%. Additionally, I drove key marketing and sales initiatives, including retail partnerships with Best Buy and Walmart and enterprise B2B2C partnerships with Fortune 100 clients.

Minneapolis, Minnesota, Us

General Mills Marketing Leadership Development Program. Consumer packaged goods brand management with profit and loss accountability on multiple brands including Gold Medal, Nature Valley Granola, Wheaties and Yoplait Yogurt.

Master Of Business Administration (Mba)

Bachelor Of Arts (Ba), Economics

Spanish-Language Immersion With Georgetown University