• Results-driven media strategy and planning (Display, STV and Paid Search) managing full-funnel campaigns across European marketplaces• Managing Retail Marketing and Content Marketing campaigns across 9 European markets• Leveraging shopper insights, data analytics, and innovative A/B testing to optimize conversions and drive revenue growth in a dynamic e-commerce landscape.• Budget management, effectively allocating resources to achieve maximum ROI and exceed performance targets• Collaborating seamlessly with marketing agencies and account managers to execute successful cross-channel marketing initiatives and foster strong partnerships• Reporting directly to the US global HQ, providing strategic insights and actionable recommendations to align European market strategies with global business objective

• Omnichannel e-Retail Media Expertise: Proficiently managing diverse channels like programmatic, SEM, and social ads to create impactful campaigns that reach and engage target audiences across all touchpoints.• Seamless Content Strategy: Orchestrating optimized content strategies (including SEO) to elevate the omnichannel customer journey, driving conversions and brand loyalty.• Collaborative Approach: Working closely with marketing agencies, account managers, and in-store marketers to align efforts and deliver cohesive omnichannel experiences.• Data-Driven Optimization: Utilizing data insights to continuously refine media strategies and content performance, ensuring maximum effectiveness and ROI.

• Content Creation and Optimization: Expertly crafting and optimizing content for 11 renowned brands (Durex, Veet, Nurofen, Scholl, etc.), incorporating SEO, A/B testing, visual enhancements, and product page optimization to drive maximum engagement and conversions.• Media Management: Skillfully managing PPC/SEA, display, and social ads across diverse platforms, amplifying brand presence and ensuring targeted and impactful advertising campaigns.• Cross-Functional Expertise: Collaborating seamlessly with account and brand managers, as well as marketing agencies, to develop cohesive strategies for both brick-and-click retailers and Amazon sales channels.• Results-Oriented: Committed to delivering tangible results, consistently driving growth and success for the brands I work with through innovative content and media strategies.

• Content Specialist: Crafting and advising on inbound marketing strategies as well as SEO optimization to boost brand visibility and engagement (e.g., blogs, white papers, emailings and ads)• Customer Journey Optimization: Dedicated to enhancing the customer experience by strategically optimizing content, ensuring a seamless and satisfying journey from discovery to conversion (social ads & SEA)• PR and Content Partnership Expert: Leveraging valuable relationships to drive impactful PR campaigns and secure content partnerships, expanding brand reach and credibility• Results-Driven Marketer: Focused on achieving measurable outcomes, driving business growth through innovative content strategies and dynamic marketing tactics

Taking a sabbatical year to travel around Asia and Oceania

• Teaching Business English and Dutch to high-school students • Creating lesson plans and setting goal-oriented tasks for students majoring in marketing and sales• Motivating and inspiring students to maximize their studies, listening to their needs, and giving coaching and mentoring advice to help them pursue further studies or employment

• Events management and internal communication• Presenting and streamlining inductions• Auditing and reporting the practitioners’ staffing • Coordinating and following up projects

• Organizing and managing special cultural events• Designing social media campaigns for Belgian expatriates community (Facebook and LinkedIn)• Writing reports about cultural events and trade between Belgium and the USA• Managing the Belgian and American press review on a daily basis• Promoting Belgian diplomacy at different events• Negotiating and supervising purchase contracts in multiple languages