Built a team of 4 PMs and oversaw a cross-functional team to expand QuickBooks beyond DIY software to expert-assisted services; defined Assisted Bookkeeping offering strategy, including target customers, underserved needs, value proposition, and product and service feature sets; successfully secured executive buy-in and funding for the strategy.Launched and commercialized Assisted Bookkeeping offering from 0 to 1; pioneered do-it-with-me service model utilizing AI-driven platform and automation; validated product-market fit exceeding e2e growth metric targets across acquisition, activation, engagement, and retention while keeping cost to serve below targets.Scaled Assisted Bookkeeping offering from 1 to 10 by activating new acquisition channels, optimizing personalized service delivery, and integrating expert assistance into QuickBooks's core experience throughout the customer lifecycle; achieved 30x subscriber growth YoY in year 1, with an exponential growth trajectory projected for year 2.

Led a team of 2 PMs to iterate premium Full-Service Bookkeeping service; crafted and refined moments of delight at various touchpoints throughout the customer journey, from accelerating activation to boosting engagement; led to full business turnaround with a 12-point lift in retention, surpassing the goal by 50%.Developed strategic plan to expand Full-Service Bookkeeping service addressable market; defined and implemented essential products, processes, and bookkeeper profiles to unlock new use cases within existing target markets, broadening customer acquisition criteria by 40%.

Defined shared vision, strategy, and roadmap for “Bookkeeping Quality & Efficiency” portfolio across 5 global markets; resulted in investments in workflow management, automatic error & anomaly detection, and business insights; enabled accountant users to deliver high-quality bookkeeping in 25% less time.Drove research, ideation, and technical development of QuickBooks’ quickest-adopted innovations, Client Overview & Month-end Review; received top media coverage at QuickBooks’ annual conferences, resulting in 40% MAU in 3 months.

Led QuickBooks Online accountant user onboarding by conducting customer segmentation research and implementing personalized activation funnels with omnichannel engagement; improved new user activation rate by 50% YoY.

Led cross-functional team of Design, Engineering, Marketing, Legal, and Operations to launch attorney-led trademark registration offering 0 to 1. Drove web & mobile purchase funnel optimization through ongoing funnel analysis and rapid experimentation, including hypothesis generation, A/B testing, and results analysis; increased conversion by 30% YoY.

MBA Internship: Delivered product strategy by analyzing customer behaviors at key touchpoints of the buying journey and designing features to gather missing merchandise information from users, enhancing Amazon's online catalog accuracy by 15%.

Designed and implemented wireless communication chips used in Apple, Samsung, and Nokia mobile devices. Led cross-functional teams across business units to integrate wireless technologies into combo chips, coordinating project goals, managing project schedules, and translating business priorities into clearly communicated deliverables.