Vice President Brand Communications Sports Performance, Gca
Jun 2022 - Dec 2022
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Vincent Lai Email & Phone Number
Vice President Brand Communications Sports Performance, GCA at adidas
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@adidas.com
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Role
Vice President Brand Communications Sports Performance, GCA at adidas
Location
Shanghai, China
Who is Vincent Lai? Overview
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Vincent Lai is listed as Vice President Brand Communications Sports Performance, GCA at adidas based in Shanghai, China. AeroLeads shows a work email signal at adidas.com and a matched LinkedIn profile for Vincent Lai.
Vincent Lai previously worked as Vice President Brand Communications Sports Performance, GCA at Adidas and Key City Shanghai General Manager at Adidas. Vincent Lai holds Bachelor'S Degree, Biology, General from The Hong Kong University Of Science And Technology.
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Profile bio
About Vincent Lai
I am a passionate coach who can lead different teams ranging from a youth football team in winning nationwide championship to a global leading sportswear company’s marketing team in creating Brand and Business success in the Greater China Region.I am a people-oriented person. My source of energy and inspiration always come from great people and talents. I value and cherish people relationships. I love engaging in competitive situations and seeking to influence and motivate others around me as well as being the one to champion success together. I am keen on nurturing a high-performance culture of a great team and unleashing the unlimited potential of my teammates.‘A team’s culture is about the conduct and behavior of everyone involved, it’s working together towards shared objectives and, as such, is an immediately identifiable part of the group’s identity,’ said Pep Guardiola, former FC Barcelona Football Manager.I am a holistic leader. I am focused, logical. I commit to activities that are centered on tasks, innovation and creativity. I dedicate relentless effort to pursue goals with focus on communication about numbers, quantifiable data and through encouraging consistency and process.Originated from Hong Kong, I bring 23+ years of experience of Marketing and Leadership from Nike Hong Kong, Shanghai, and Beijing. Serving professional athletes, the core value of Nike, marked my first chapter with Nike Hong Kong’s Sports Marketing team. In 2008, the Beijing Olympics year, I brought with my passion and experience to Shanghai, the Nike Greater China Headquarters, to define and establish the new global strategic direction – Nike Category locally for Nike Running, Training and Football. In 2013, I led the entire Hong Kong Marketing team of 40+ teammates to create a transformational game-changing marketing strategy to elevate the consumer experience and further foster brand differentiation in such a mature but energetic market.In 2018, with the new global strategic city focus, I headed to Beijing, Nike North West Territory headquarters with a mission to rebuild the team of 110+ teammates and culture altogether as well as regain the No.1 brand position in Beijing city. With tremendous team effort, Nike dominated sustainably the No.1 position in Brand and Business in Beijing and the North West Territory.‘If you want to go fast, go alone.If you want to go far, go together.’African Proverb
Listed skills include Customer Experience, Marketing, Brand Marketing, Advertising, and 3 others.
13 roles
Vincent Lai work experience
A career timeline built from the work history available for this profile.
Key City Shanghai General Manager
Feb 2021 - May 2022
Senior Marketing Director, North West Beijing Territory, Nike Greater China
Lead, grow and build a large world-class marketing team with over 110 team members across the three key offices in Beijing, Chengdu and Shenyang. Oversee the key strategic marketing functions of Retail, Digital Brand, Event, Communication, Influencer Marketing as well as Category Brand Marketing. Build the brand equity and Nike Category dominance by developing locally-engaging, distinctive, integrated and 365 marketing plans for key Nike categories in the Region. Head the Region to transform the Retail Marketplace through the launch of new and scaled consumer retail concept and experience.Key achievements:_Led the team in achieving within less than a year the brand target and regaining the No.1 brand position in 8 consecutive quarters, doubling the brand tracking scores. For business target, played an integrated role in achieving sustainable high teens growth in revenue._Led to develop the 3-years Beijing/ NW marketing plan and strategy in partnering with Greater China Marketing leadership team which marked a milestone for significant Nike brand and business development in the Region._Launched the Nike “Just Do It campaign – Believe A Beijinger in 2019” with objective to deepen the local consumer connection. _Drove physical consumer engagement through regional mega events like grassroots sports events and international top athletes’ China visits, e.g. Cristiano Ronaldo, Kobe Bryant, Russell Westbrook, Eliud Kipchoge and USA Basketball team, etc._Successfully launched and scaled the new retail concept stores marketplace with oan average of 2+ new stores opened per day in fiscal year of 2018 and 2019.
Feb 2018 - Sep 2020
Marketing Director, Hong Kong, Nike Greater China
Lead, grow and build a world-class marketing team of over 40 team members. Oversee full marketing functions ranging from Brand Creative, Retail, Digital Brand, Media to Event, Communication, Influencer Marketing, Sports Marketing as well as Category Brand Marketing. Rejuvenate the brand and Nike Category by developing locally-meaningful, distinctive, integrated and 365 marketing plans for key Nike sports categories. Accelerate the Retail Marketplace through the launch of Nike e-commerce and enhanced consumer retail concept and experience.Key Achievements_Developed brand marketing strategy for Hong Kong in alignment with Greater China vision._Achieved a sustainable No. 1 brand position in the Region since 2014 and hit record high score per brand tracking study in late 2017._Successfully launched the Nike.com e-commerce in 2014 with over-achieved revenue target and highly-rated consumer experience._Launched first time ever in Hong Kong in 2017 the Nike “Just Do It campaign – You can’t guarantee a win, but you can guarantee a fight” by featuring Hong Kong world-class boxing champion Rex Tso. It achieved the all-time high leading brand position._Created brand destination by initiating and making happen the world-famous athlete tours in Hong Kong – NBA legends of Michael Jordan and Kevin Durant, England Football Team Captain Jordan Henderson and France Football team PSG FC._Dominated the sports performance categories through sponsoring and leveraging local teams, athletes and mega sports events, e.g. HK national teams of Basketball, Football and Track & Field and top Sports teams including Kitchee FC, SCAA. Premium League of Football, Mega event of HK Marathon & HK High School Basketball Tournament, etc.
Jun 2013 - Jan 2018
Brand Director, Nike Football And Nike Training, Nike Greater China
Develop and implement the 3 years strategic brand plans for Nike Football and Nike Training Categroies for Greater China – China, Hong Kong and Taiwan. Integrate all key marketing functions to focus on the key prioritiesCreate brand energy through key sports events – World Cup, Euro Cup and Worldwide famous football club tour e.g. Manchester United FC etc.Drive the launch of product innovation initiatives for Football & Training categoriesLead the launch of the 10-years’ sponsorship of China Super League (total 16 teams)Launch the Nike Training Apps (NTC – Nike Training Club) in Greater China.Key Achievements_Strategized the brand marketing plan to launch the sponsorship of CSL through product innovation and brand inspiration programs, achieving average 600 million viewership, 4 million stadium spectators per year between 2011-2013._Integrated the key sports sponsorship sports teams and mega events with Nike Training Apps and Products (800+ Basketball & Football teams, 40+ branches of Fitness Gyms and 7+ Mega events e.g. Shanghai Marathon, All China High School Football and Basketball Leagues etc.)_Won the Nike Global Maxim Award in 2010 for Nike Training product launch i.e. Nike Pro Combat Performance Base Layer product, accomplishing 10 times revenue growth in 2 years (2010-2011).
Jun 2009 - May 2013
Business Lead - Nike Running And Nike Training, Nike Greater China
Jun 2008 - May 2009
Senior Brand Initiative Manager, Nike Hong Kong, Greater China
Mar 2007 - May 2008
Sports Marketing Manager, Nike Hong Kong, Asia Pacific
Feb 2004 - Feb 2007
Assistant Sports Marketing Manager, Nike Hong Kong, Asia Pacific
Aug 2002 - Jan 2004
Sports Marketing Supervisor, Nike Hong Kong, Asia Pacific
May 2000 - Jul 2002
Sports Marketing Executive, Nike Hong Kong, Asia Pacific
Sep 1997 - Apr 2000
Senior Medical Sales Representative
Jul 1997 - Aug 1997
Medical Sales Representative
Jul 1995 - Mar 1997
2 education records
Vincent Lai education
Bachelor'S Degree, Biology, General
The Hong Kong University Of Science And Technology
Diploma In Marketing, Marketing/Marketing Management, General
Space (University Of Hong Kong)
FAQ
Frequently asked questions about Vincent Lai
Quick answers generated from the profile data available on this page.
What is Vincent Lai's role at their current company?
Vincent Lai is listed as Vice President Brand Communications Sports Performance, GCA at adidas.
What is Vincent Lai's email address?
AeroLeads has found 1 work email signal at @adidas.com for Vincent Lai.
Where is Vincent Lai based?
Vincent Lai is based in Shanghai, China.
What companies has Vincent Lai worked for?
Vincent Lai has worked for Adidas, Nike, and Glaxo Smith Kline - Employee Health.
How can I contact Vincent Lai?
You can use AeroLeads to view verified contact signals for Vincent Lai, including work email, phone, and LinkedIn data when available.
What schools did Vincent Lai attend?
Vincent Lai holds Bachelor'S Degree, Biology, General from The Hong Kong University Of Science And Technology.
What skills is Vincent Lai known for?
Vincent Lai is listed with skills including Customer Experience, Marketing, Brand Marketing, Advertising, Influencer Marketing, Strategy, and Brand Strategy.
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