Vincent Lanni Email & Phone Number

Remote

Clients B2B, B2G: United States Mint, The National Flood Insurance Program (NFIP), Summit Ridge Energy, The Public Sector HR Association (PSHRA), Saint Peter's University, CommScope (RUCKUS), Transurban (Express Lanes)· Developed and curated monthly social media content calendars across all social platforms· Created the digital go-to social strategy for new and existing clients· Led community management through Meta Business Suite and Sprout Social, including crisis-mitigating… Show more Clients B2B, B2G: United States Mint, The National Flood Insurance Program (NFIP), Summit Ridge Energy, The Public Sector HR Association (PSHRA), Saint Peter's University, CommScope (RUCKUS), Transurban (Express Lanes)· Developed and curated monthly social media content calendars across all social platforms· Created the digital go-to social strategy for new and existing clients· Led community management through Meta Business Suite and Sprout Social, including crisis-mitigating risks and maintaining reputation through strategic communication· Assisted in various email campaigns, paid social media launches, and website projects· Presented monthly reporting, new content ideas, and recommendations to clients and internal teams· Actively mentored new interns, providing guidance and supportHighlights:· Increased Summit Ridge Energy’s 2023-2024 total social media engagements by 66.6% YoY, post clicks by 100%, and followers by 33.3% through strategic content development· Increased 2023-2024 RUCKUS total social engagement by 25% YoY and grew post clicks and followers by 20% through daily content creation and daily community management Show less

Morristown, New Jersey, United States

Clients B2C, DTC: Buitoni, Chapstick, Daily’s Cocktails, Danimals, Emergen-C, Little Hug Fruit Barrels, Oikos, Original Gummi FunMix, Preparation H, Robitussin, Sun-Maid, YoCrunch· Supervised all broad community management requests for all clients · Led strategy conversations to help improve brand engagement through social channels· Built reports and presented to clients with actionable insights based on monthly trends· Supported junior and freelance members with ongoing… Show more Clients B2C, DTC: Buitoni, Chapstick, Daily’s Cocktails, Danimals, Emergen-C, Little Hug Fruit Barrels, Oikos, Original Gummi FunMix, Preparation H, Robitussin, Sun-Maid, YoCrunch· Supervised all broad community management requests for all clients · Led strategy conversations to help improve brand engagement through social channels· Built reports and presented to clients with actionable insights based on monthly trends· Supported junior and freelance members with ongoing projects, including work reviews· Identified viral trends and partnered with influencers to amplify reach, resulting in a 50% rise in influencer-led campaigns· Leveraged tools like Sprout Social and Sprinklr to analyze monthly performanceNJ Ad Club Jersey Awards include:• "Best of Social Media" for Original Gummi FunMix• 1st place "Multi-Platform Social Media Campaign" for Original Gummi FunMix• 1st place "Brand Identity Package" for Sun-Maid Chocolate Raisins Show less

Morristown, Nj

· Crafted and deployed brand voice across all channels, including copy and creative · Worked closely with social media teams to ensure consistent messaging across all platforms· Helped increase content sentiment, by 30% MoM, through daily comment replies and social posts

Basking Ridge, Nj

· Launched Inside Verizon, a new social media handle, and grew followers by over 200% in a year· Wrote daily content and helped strategize a social media calendar for the Inside Verizon social handle· Proofread, approved, and deployed content to the Inside Verizon website and social feed· Led community management for Inside Verizon and replied to follower questions and comments · Moderator for US employee intranet network and replied to employee company questions · Helped… Show more · Launched Inside Verizon, a new social media handle, and grew followers by over 200% in a year· Wrote daily content and helped strategize a social media calendar for the Inside Verizon social handle· Proofread, approved, and deployed content to the Inside Verizon website and social feed· Led community management for Inside Verizon and replied to follower questions and comments · Moderator for US employee intranet network and replied to employee company questions · Helped layout and publish content to Verizon intranet and Inside Verizon external site Show less

Teaneck, Nj

· Posted, scheduled, and edited all social media content across nine different store locations· Created email and social media campaigns to promote deals, in-store products· Ran, created, and reported on Facebook ads, Google AdWords, and AdRoll campaigns· Grew brand awareness and drove sales through press releases, targeted community outreach

Paramus, Nj

· Made and posted original content on the company’s Twitter (X), LinkedIn, and Facebook pages· Created, promoted, and sent out promotional emails to over 15,000 recipients daily through MailChimp· Edited and updated company website with new company-related stories, events

Woodbury, New Jersey

• Reported and wrote features, profiles, and stories • Published articles, reviews, and interviews after attending live events• Developed and applied social media strategies to engage target audience

Bachelor'S Degree, Communication, Journalism, 3.67 Gpa (Magna Cum Laude)

Activities and Societies: The Whit (Student Newspaper), Rowan Journalism Club, Rowan Writing Club

Information Technology

High School Diploma, Academic Education