Vincent Lazzara

Vincent Lazzara Email and Phone Number

Brand, marketing and design strategy consultant @ Hoyne
australia
Vincent Lazzara's Location
Greater Melbourne Area, Australia
Vincent Lazzara's Contact Details

Vincent Lazzara phone numbers

About Vincent Lazzara

Over 20 years I have worked across a broad spectrum of design, brand, marketing, advertising and communication projects with a variety of clients in most industry categories.Having had a design background as well as a Masters of Marketing, I help my clients by combining the rigor of research, analysis and strategic planning with the inspiration and innovation of creative ideas and execution. A conduit between the left and right brain.As a strategist, the heart of what I do is problem solving. This involves understanding deep strategic issues and uncovering marketing, branding and business opportunities for my clients. My past client portfolio includes brands such as the AFL, Museum Victoria, Deakin University, the Vision Group, ABN Amro, Simplot, The Victorian Law Foundation, Parks Victoria and Ansett Australia.I work either direct with clients, or as a contract strategist or planner for design and advertising agencies. I'm always open to hearing about new opportunities.Specialties: Brand strategy, brand positioning, marketing strategy, brand identity development and management, 360-degree branded experiences, media planning, brand engagement workshops, qualitative research and analysis

Vincent Lazzara's Current Company Details
Hoyne

Hoyne

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Brand, marketing and design strategy consultant
australia
Website:
hoyne.com.au
Employees:
45
Vincent Lazzara Work Experience Details
  • Hoyne
    Senior Place Strategist
    Hoyne Sep 2019 - Present
  • Bluetorch
    Brand And Marketing Strategy Consultant
    Bluetorch Apr 2002 - Present
    Vincent started Bluetorch in April 2002 as a consultancy specializing in brand analysis, strategy development, internal brand alignment and design strategy and management. Bluetorch helps organisations create, understand and deliver their Brand Identity – through consultation, communication, design, strategic action and behavioral change. Vincent has experience in:• Qualitative research and analysis – facilitation of focus groups and workshops, one on one interviews, competitive analysis, market need analysis, perception analysis and brand audit.• Strategy development – corporate strategy, business planning, brand positioning and marketing strategy development.• Implementation – project management and strategy roll-out, client management, creative development and deployment, performance assessment, process evaluation and design, change consultancy.• Leadership and management of multi-disciplinary project teams.
  • Echos - Innovation Lab
    Business Development And Design Thinking Facilitator
    Echos - Innovation Lab Mar 2018 - Present
    Melbourne, Australia
    Our purpose is to develop the new generation of innovators and innovations worldwide. Echos combine business + design to transform organisations, people and society.
  • Australian Graphic Design Association (Agda)
    Board Director
    Australian Graphic Design Association (Agda) Oct 2018 - Mar 2019
    After two years serving as the Chairman of the Victorian AGDA Council, I have now taken a place on the AGDA National Board - representing the Victorian design industry. I will be working with the Board on the development and implementation of strategy and advocating for the design industry to Government and Business groups.
  • Australian Graphic Design Association (Agda)
    Chairman - Victoria
    Australian Graphic Design Association (Agda) Jan 2017 - Dec 2018
    Melbourne, Australia
    AGDA is the peak body representing professional communication designers in Australia.
  • 3 Deep
    Strategy Director
    3 Deep Jul 2013 - Jan 2018
    Melbourne, Australia
    3 Deep is a branding and communications agency. Since 1996 they have been developing unique ways to deliver commercial results from creative practice. Through consumer insight, strategic intent and powerful creative they help create extraordinary brands for extraordinary people. Their expertise lies in capturing the attention of audiences, by creating differentiated and relevant messages, while establishing genuine and lasting desire for brands.
  • Australian Graphic Design Association (Agda) - Victoria
    Vice Chairman
    Australian Graphic Design Association (Agda) - Victoria Jan 2015 - Jan 2017
  • Acmeda
    Marketing Director
    Acmeda May 2012 - Jul 2013
    Acmeda is a $30m+ Australian manufacturing firm specializing in the design, production and distribution of window furnishings hardware and components – exporting to 27 countries globally. During my 12 month Contract position as Marketing Director I had direct responsibility for 3 departments: Customer service, product management and marketing communications, and co-management of a National sales team. Since finishing the full-time contract I continue to consult to Acmeda on strategic marketing planning and marketing communications.
  • Blenheim Brand
    Strategy Director
    Blenheim Brand 2008 - 2011
    Blenheim Brand is a design and brand agency, specialising in the development of branding strategies and creation of visual identity systems. Vincent acts as a contract consultant and strategy planner, ensuring the creative is informed by customer insight, competitor intelligence and market opportunity.
  • The Ball Group
    Strategy Director
    The Ball Group 1998 - 2001
  • Futurebrand (Fha)
    Design Manager
    Futurebrand (Fha) 1996 - 1998
  • Cowan Design
    Creative Director Corporate Communications
    Cowan Design 1995 - 1996
  • Storm Image Design
    Co-Founder, Managing Director
    Storm Image Design 1990 - 1996

Vincent Lazzara Skills

Creative Direction Brand Development Brand Architecture Brand Management Marketing Communications Branding And Identity Strategy Corporate Branding Creative Strategy Marketing Strategy Advertising Art Direction Corporate Identity Marketing Integrated Marketing Customer Insight Corporate Communications Competitive Analysis Concept Development Digital Marketing Design Strategy Digital Strategy B2b Marketing Qualitative Research Market Research Focus Groups Marketing Management Brand Awareness Business Strategy Market Planning Strategic Thinking Brand Equity Positioning Brand Implementation Consumer Insight Product Management Relationship Marketing Brand Communication Marketing Research Consumer Insights Media Planning Management

Vincent Lazzara Education Details

Frequently Asked Questions about Vincent Lazzara

What company does Vincent Lazzara work for?

Vincent Lazzara works for Hoyne

What is Vincent Lazzara's role at the current company?

Vincent Lazzara's current role is Brand, marketing and design strategy consultant.

What is Vincent Lazzara's direct phone number?

Vincent Lazzara's direct phone number is +614104*****

What schools did Vincent Lazzara attend?

Vincent Lazzara attended Monash University, Swinburne University Of Technology, Mazenod College.

What skills is Vincent Lazzara known for?

Vincent Lazzara has skills like Creative Direction, Brand Development, Brand Architecture, Brand Management, Marketing Communications, Branding And Identity, Strategy, Corporate Branding, Creative Strategy, Marketing Strategy, Advertising, Art Direction.

Who are Vincent Lazzara's colleagues?

Vincent Lazzara's colleagues are Carol Caminiti, Clare Harder, Leigh Butler, Carrie Retallack, Oscar Salinas, Cate Boughton, Grace Chew.

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