Vincent Lei Pei Email and Phone Number

• Provide an exceptional client experience• Establish and develop strong client relationships, create and expand client book• Utilize Gucci clientelling resource tools to manage client information and preferences to achieve and exceed sales goals

• Ensure highest level of customer service aligning with premium brands’ expectations of quality and authenticity• Build a personal clientele base by acquiring new customers, maintaining existing customers, and retaining loyal clients• Attend all product knowledge sessions to gain knowledge on premium brands' merchandise and be the expert to customer inquiries• Educate customers on specific product features and benefits on various types of merchandise• Perform operational duties such as visual merchandising, maintaining store cleanliness, replenishing stock, and other related activities• Recommend, select, and assist with locating or obtaining merchandise based on customer needs and desires

Clients: La Prairie, Bozzuto, Bose, Visit California, Chevrolet Mascots: Man Utd's Brand-New Starting XI, Nescafé, Wingstop, TripAdvisor• Monitor, moderate, translate, analyze and track content online on various social media, such as Facebook, Twitter, Instagram, LinkedIn, Yelp, Google plus and Weibo• Translate, draft and revise online content for clients• Implement social listening and moderation, and improve social media engagement • Write monthly online posting reports

Main clients: Ford and Infiniti; project clients: Airbus, Intel, MAN, Motorola, Nissan, Volkswagen, Whiskas and local banks • Ford retainer (2006/11 - 2008/01)o Managed flight booking, accommodation and media pass application of more than 100 reporters for Beijing and Shanghai International Automotive Exhibitionso Monitored daily news on clipping house system and wrote daily report for Ford North American Headquartero Initiated content marketing campaigns online for Ford products• Infiniti brand started from scratch in China: 0-10 models; 0-23 dealers; 0 – 12,000 sales (2008/2 - 2010/10)o Brand building: supported event management and participated in corporate branding, including seven international auto shows, four press conferences, two branding campaigns, one internal training and one media gatheringo Product introducing: led four national product campaigns, four product launches, and eleven nationwide test drive eventso Dealer network expanding: coordinated with 23 dealers and other third parties for dealership grand opening eventso Strategic planning: conducted marketing research, industry forecast reports and annual communication planso Media networking: built long-lasting relations with mainstream media• Airbus, Intel, MAN, Motorola, Nissan, Volkswagen, Whiskas and local banks (2006/11 - 2010/10)o Coordinated media for Airbus A380 first test flight in China and David Beckham China visit as Motorola Ambassadoro Participated in PR projects for Intel, MAN, Nissan, Volkswagen, and local bankso Acted as Leading Consultant in crisis management for Whiskas product quality issue

• Managed vendor communication and onsite logistics• Sorted documents and performed data entry

• Communicated with estate dealer and media• Produced plans for promoting the commercial estate online and offline

• Conducted media invitations and event agendas• Managed vendors for the opening ceremony

Volkswagon Dealer• Liaised with headquarter representatives and clients• Developed company network with auto media• Wrote advertorials and online postings