MBA in AI, Data & Analytics | 6+ years of experience in Marketing & ITFrom marketing to IT, my career journey reflects a unique blend of passion and expertise in marketing and technologies. With a strong background in marketing automation and ad tech integration, I’m driven by a passion for using data and technology to optimize marketing strategies and deliver meaningful business results. With empathy in nature, I also believe one of the most effective marketing strategies stems from a genuine commitment to building valuable, customer-centric experiences.An achiever by day—driving business impact through managing IT product promotions, projects, and strategies optimization through insights. An idealist by night—exploring and advocating for AI and other innovations to enhance people’s well-being.
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Esports Marketing PmTencentUtrecht, Netherlands
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It Project Manager, Product Development & Customer RelationshipTencent Aug 2023 - PresentShenzhen, Guangdong, Cn
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Product Owner, Amazon Ads DashboardsPhilips Nov 2021 - Aug 2023Amsterdam, Noord-Holland, NlCollaborated with 3 engineers in developing 4 marketing dashboards, boosting campaign activation productivity by 15%.Developed ad hoc solutions using Amazon Marketing Cloud data, enabling insights into customer journeys, audience segmentation, and optimal ad frequencyAdvised Amazon media and analytics teams on strategic improvements, contributing to the continuous enhancement of marketing efficiency. -
Amazon Vendor Service ConsultantAmazon May 2021 - Nov 2021Seattle, Wa, UsDrove customer business growth by delivering data-driven insights to optimize product visibility and streamline operations, maximizing performance and profitability. -
Business Operation SmeAmazon Jul 2020 - May 2021Seattle, Wa, UsLed two automation projects across regions, resulting in operational efficiencies equivalent to 1.8 headcounts saved.Implemented operational dashboards with Amazon QuickSight for retail stakeholders, enabling data-driven decision-making.
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Senior E-Commerce AnalystAmazon Jul 2019 - Jul 2020Seattle, Wa, UsImproved team efficiency by 0.6 headcounts, contributing to improved performance and securing a promotion.Developed and implemented web tools and SOPs to optimize selection and defect elimination processes, supporting the launch of Amazon’s Dutch market site.Led initiatives to improve data quality for E-Commerce reporting, reducing errors and ensuring business operation metrics were met.
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Marketing Financial ControllerHuawei Technologies Jun 2018 - Jun 2019Shenzhen, Guangdong, CnEnhanced budget forecasting accuracy from 82% to 96% by creating Excel automation tools for ROI analysis of marketing campaigns.Provided budget allocation insights directly to C-level executives, optimizing revenue and campaign performance. -
Marketing Campaign CoordinatorHuawei Technologies Feb 2018 - Jun 2018Shenzhen, Guangdong, CnCoordinated marketing and retail campaigns with a budget exceeding $30M, fostering cross-team and cross-cultural collaboration for seamless execution.Assessed campaign performance to enhance visibility and meet post-campaign objectives.
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Public Relations InternCaca Media B.V. Jun 2017 - Nov 2017Managed PR and business development for a Chinese company, expanding business presence and brand awareness across Europe.
Vincent L. Education Details
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University Of AmsterdamData & Analytics -
Leiden UniversityDutch Linguistics
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Communication University Of ChinaDutch Language And Culture
Frequently Asked Questions about Vincent L.
What company does Vincent L. work for?
Vincent L. works for Tencent
What is Vincent L.'s role at the current company?
Vincent L.'s current role is Esports Marketing PM.
What schools did Vincent L. attend?
Vincent L. attended University Of Amsterdam, Leiden University, Communication University Of China.
Who are Vincent L.'s colleagues?
Vincent L.'s colleagues are Lu Xiaohei, 臧金明, Du Fei, Jad Chen, 张学罗, 禄小改, 田柳月.
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