Vincent Harris Lyons, Mba Email & Phone Number

Novi, Mi, Us

As a member of the senior management team, I provided oversight of a multi-functional team that consisted of Sales Analysts, Trainers, a CX manager, and CX professionalsProvided career counseling, mentoring, performance evaluation, and positive corrective discipline as neededDeveloped and implemented BI strategy to simplify enterprise-wide access to sales informationBuilt staffing pipeline to expand sales operations into another country to support business objectives and departmental cost savingsDeveloped and implemented CX metrics to hold the CX team accountable and provide greater customer serviceLed feasibility study of a new CRM system for BrassCraftLed the development of training modules using LMS for the enterpriseDeveloped and managed my unit's annual budget for staff, vendors, travel, training, development, and office materialsDeveloped relationships with key stakeholders within BrassCraft to understand and address business needsProduced detailed reports to aid sales executives, managers, and inside sales representatives to understand the dynamics of their market and sales

Topeka, Ks, Us

Managed the growth and development of a team of market research and competitive intelligence analysts/interns/contractorsProvided strategic management over unit deliverables and goals to enhance Blue Cross Blue Shield's awareness of the market perception of the brand and competitors' movement in the marketplaceDesigned and managed internal research projects and external research projects from vendor selection to project completionDevelop and managed my unit's annual budget for staff, vendors, travel, training, development, and office materialsDeveloped relationships with key stakeholders within Blue Cross Blue Shield to understand and address business needsDeveloped market feasibility studies for new product developmentDesigned surveys to capture current customers and potential customers perceptions of Blue Cross Blue Shield's brand, products, and servicesDeveloped market scans of competitor activity for all lines of business for executive leadershipDeveloped insights to drive future product development and services

New York, Ny, Us

Taught students to develop a framework for coding and solving business problems using PythonLectured classes with over 120 students via. face-to-face and through ZoomDeveloped lesson plans based on class objectives and adult learning practicesEvaluated students’ progress and grade assignmentsProvided mentoring and support to students while supervising graduate assistants

New York, Ny, Us

Acquired organizes, maintains, and presents relevant data to facilitate the evaluation of operations and initiatives of the universityPresented findings and recommendations in briefings, reports, and presentations to academic stakeholder audiences, such as program staff, senior university administrators, professional associations, and other external organizationsLed qualitative and quantitative analysis of market trends and competitive landscape for the school’s degree portfolioDesigned and validated effective survey instruments and obtained academic documentation for analytical and reporting purposesDesigned and managed research projects from inception to completionDeveloped a long-term strategic plan with measurable objectives and implementation timeframes that will better align activities and strengthen the focus and productivity of resourcesDeveloped capital initiatives with others on the leadership team for the university to undertakeInterfaced with external organizations on behalf of the UniversityServed as a part of the university’s leadership teamManaged relationships with vendorsManaged research staff

Fairfield, Nj, Us

Taught students how to analyze multiple markets and the competition, including aligning marketing strategy and considering operational strengths. Also, to analyze markets and competition and develop the ability to understand customer-oriented management decisionsStudents are given the opportunity to use marketing principles and techniques in making business decisionsLectured 15 students face-to-face

Detroit, Mi, Us

Worked on developing/producing KPIs and reporting metrics for Ford executives on customer interactions for FordPass (Ford’s mobile app) for the web and mobile platformsHelped Ford executives to understand public perception of FordPass in the social spaceUtilized data from brand image surveys to inform business strategy in various markets, for the purpose of improving Ford’s brand strength. The results from these models are packaged into actionable insights that the team is presenting to key business stakeholders and are typically embedded in marketing communications, private offers, dealer interactions, etcDeveloped key metrics to track performance and ROI on Ford advertisement spend and market shareWorked on the team that helped Ford understand the market potential of developing a high-performance product line

Moline, Il, Us

Managed division’s global product portfolio in the areas of demand forecasting, order fulfillment, pricing, obsolescence, and marketing initiativesPartnered with key stakeholders and leadership throughout the enterprise to execute my division’s business development strategiesProduced weekly/monthly/quarterly reports and presentations outlining company performance in the marketplace and project updatesProvided market insight to key stakeholders and leadership to gauge business decisionsTasked with designing and executing the division’s global product obsolescence program for parts and coreDesigned a strategy to increase profitability and maintain competitive global pricing for vintage productsProvided market insight for the introduction of new products for a joint venture company. This research yielded selection and preparation for introducing new products into the marketplaceCharged with developing global financial and market-based reports on new product development, product cancellation, net promoter, and industry performance to drive the decisions of divisional executivesAppointed to research the total cost of products in the global product portfolio: This research has led to a re-evaluation of the organization’s current business practices: pricing and contractual agreements with suppliers

Austin, Texas, Us

Provided quantitative and qualitative analysis on employment and unemployment trends for the Texas Labor Market Review to give the public insight into the Texas labor market on a monthly basisProduced key economic and demographic findings in published books to give laymen and professionals knowledge of high-performing industries in the labor market, migration patterns of new residents, and generational analysis of participants in the Texas labor marketPresented economic research to internal and external organizations in and outside Texas to drive economic and workforce investment, awareness, and policy decision-makingResearched and prepared reports based on the current and past conditions of the Texas labor market for economic briefings to elected officials and legislative testimony to drive policy-makingCultivated and maintained strong relationships with Texas’s business community, media, chambers of commerce, economic/workforce developers, and multiple government agencies to understand their business needs and develop our product offerings around those needsProvided media commentary on the performance of the Texas labor market, detailing high-performing industries and occupations to drive awareness of the strong Texas labor marketTrained internal and external organizations on the products that my department provided to aid their organization in understanding career development and labor market trends

Lansing, Michigan, Us

Assisted in developing the monthly press release of the Michigan labor market to communicate to the publicAssisted in researching and preparing data based on the current and past conditions of the Michigan labor market for economic briefings to elected officials and legislative testimony to drive policy-makingConducted household surveys for determining occupational and industry employment and wage statistics to publish for the public

Executive Doctorate Of Business Administration

Master Of Science - Ms, Data Science/Marketing Analytics

Master Of Business Administration (M.B.A.)

Ba, Economics

High School, College Preparatory