Mise en place de stratégies Growth Hacking pour accélerer le développement du webshop www.maunakea.be* étude de la concurrence / pricing* Product Management: élargissement et profondeur des gammes* Channel Management: marketplace et drop shipping* Marketing: paid search / emailing / Community management

Coordination des formations digitales pour la partie francophone.Intervention dans les programmes de formation classique ou IN COMPANY:* SEA* SEO * E-commerce* Content Strategy

Interventions dans le cadre du certificat en marketing digital de l'ICHEC sur différents domaines:* e-commerce* content marketing* SEA* plan de marketing digital

Chargé de cours pour la partie SEA / SEO

L’ECOLE SUPERIEURE DES AFFAIRES (ESA) propose un enseignement de promotion sociale et forme des bacheliers dans les domaines suivants : gestion, finance, marketing, droit, informatique, relations publiques et commerce extérieur.Chargé de cours pour les matières suivantes:* Stratégie de Communication Marketing* Marketing Direct* CRM* Techniques de ventes et de négociation* Marketing B2B* Product Marketing* Pricing

Interim management during maternity leave- preparing revamp of website (Buyer Persona / UX Design / Technical specs / ...)- execution of the multichannel commercial plan- merchandising of the website- making sure the website is up and running- leading the team

Formation de 4.5 jours sur les tenants et aboutissants de l'e-commerce: * quel business model choisir?* comment se lancer avec succès? * quels pièges éviter? * création d'un webshop par nos étudiants

- Managing digital campaigns from the initial stage through to final delivery- Identifying and implementing KPIs- Analysing the success of campaigns, making reports and data analysis as supporting evidence- Continuously making recommendations for improvement- Relation management with stakeholders (Marketing, HR, IT)

Facilitating implementation of NPS tool Medallia for several line of business:* Mass Retail* Entrepreneur* Private Banking

Participating to the development of the airport marketplace * Go-To-Market strategy * Go-to-Market implementation * Campaign coordination * Budget follow-up * Follow-up sales * Pitching com’ agency

Leading some digitalization projects related to Insurance non life products (e.g. home insurance)

Accountable for:* acquisition track for Connectivity products - brand Telenet* winback campaigns for Connectivity products - brand Telenet* retention campaigns BASE postpaid* rentention campaings BASE prepaid* SPOC for some cross-department (e.g. prepaid registration / integration of SFR)

As a freelance, I launched my consulting activities helping SOHO and SMB to maximize their Mktg &Sales activities. I am also acting as an Interim Manager. My scope of competences includes:* Interim Management* Project Management* Strategy* Project Management * Multichannel approaches * Web (Ergonomy / Usibility / A-B testing / SEM / Emailing / launching website) including GA knowledge* (E)CRM including tools knowledge (e.g. UNICA, Selligent)*… Show more As a freelance, I launched my consulting activities helping SOHO and SMB to maximize their Mktg &Sales activities. I am also acting as an Interim Manager. My scope of competences includes:* Interim Management* Project Management* Strategy* Project Management * Multichannel approaches * Web (Ergonomy / Usibility / A-B testing / SEM / Emailing / launching website) including GA knowledge* (E)CRM including tools knowledge (e.g. UNICA, Selligent)* Mediaplanning* Direct Markerting* Branding* Campaign Management (also implementation of tool)Some examples of realisations:* BASE Company: implementing Campaign Management Tool + Life Cycle Management* Ici Paris XL: Interim Management (retail - parfume)* Decloedt NV: strategic audit & marketing recommandations* WDE SPRL: strategic audit (Real estate promotion / marble)* Calor Audit: branding / hosting (renewal energy)* Albuma SPRL: POS material (IT)* MA Interieur: POS material / Advertising Magazine (Home Interior)* RSC International: strategic audit (communication)* Geoff.net: sales development (fotography)http://compass-management.be/ Show less

Key achievements:• Organizing more than 50 local events • Building up campaign plan from scratchKey responsibilities:• From building campaign plan to execution with budget management

Defining Sales Channel organization & objectives (3 years plan)

Key achievements:• Implementation of Campaign Management Tool (from requirements to live)• Defining and implementing Early Customer Life Management • Coordinating SOHO campaigns and E-invoice campaignKey responsibilities:• Gathering business requirements• Coordinating with IT• Making sure milestones and budget are respected• Training of the users

Key achievements:• Interim assignment• Organizing pitch of Communication Agency• Organizing pitch for production of POS material (340k savings)Key responsibilities:• Head of Marketing department• Budget, Media plan, Promo plan

* Manage Marketing as Sales strategic objectives* Manage Marketing budget* Elaborate & manage Multichannel Marketing plan* Manage 23 collaborators in 3 cells: Web / CRM & Campaign / Communication* Market Research (study / (internal/external) profiling / competition analysis)* Make sure communication plan is measured* Manage relations with com' agencies

* Manage Marketing as Sales strategic objectives * Manage Marketing budget* Elaborate, manage, coordinate Marketing plan* Generate traffic flows to the points of sales* Market Research (study / mystery shopping / competition analysis)* Manage and measure communication plan* Making database marketing alive* Manage website* Manage relations with com' agencies

Responsible for campaigns on SOHO segment and Mid-Sized Companies

I was the single point of contact for making live Marketing Campaigns in the following domains:* daily banking* expats* insurance products* lawyers I implemented an Event Driven Marketing Program: from study to test. Then roll-out of the Program in the branches network.